june 7 insight report - jim puplava...perceptions of travel risk survey (link) june 8, 2020 trustand...

Ongoing Study

National Sample of ~500+ adults each wave

Wave 1: January 26‐27 (n=550)Wave 2: February 8‐9 (n=485) Wave 3: March 3‐4 (n=500)Wave 4: March 20‐21 (n=497)Wave 5: March 27‐28 (n=501)Wave 6: April 6‐7 (n=476)Wave 7: April 12‐13 (n=600)Wave 8: April 19‐20 (n=655)Wave 9: April 27 (n=707)Wave 10:May 3 (n=779)

COVID‐19 PERCEPTIONS OF TRAVEL RISK SURVEY (link)June 8, 2020TRUST AND TRAVEL ANXIETY PERCEPTIONS

Wave 11: May 11 (N=523)Wave 12: May 18 (N=691)Wave 13: May 25 (N=506)Wave 14: June 1 (N=515)Wave 15: June 8 (N=729)

COVID‐19 PERCEPTIONS OF TRAVEL RISK SURVEYA summary of key findings from three waves of online surveys gauging risk perceptions of travel around coronavirus highlight responses related to the key trusted source of the message. Changes in the perceptions of trust can change over time and vary by different audiences. The ongoing survey is meant to understand how these trusted sources will change over the course of the crisis. Survey responses have been collected over seven waves. The data in this report reflects, Wave 15 (n=729).

National Poll: COVID‐19 Travel Risk Perceptions. If you were asked to avoid travel from the following, how likely would you be to do so?

Source: UF Tourism Crisis Management Initiative

54.0% would avoid travel if the

President of the U.S. asked them to

62.8% would avoid travel if the U.S. State Department asked them to


Governor of the State asked them

to


consular general asked them to

66.2%would avoid travel if Dr. Fauciasked them to

68.8% would avoid travel if

health professionals asked them to

54.0% would avoid travel if the State

Travel Office asked them to

IF YOU WERE ASKED TO AVOID TRAVEL BY …. WOULD YOU DO SO?

3.88 3.89 3.823.71 3.63 3.61

3.47 3.52 3.50 3.503.35

4.37 4.294.18 4.27

4.04 4.13 4.03 4.10 4.00 3.973.8

4.35 4.344.15

4.30

4.054.24 4.18

4.30 4.30

4.01 3.94

0.00

0.50

1.00

1.50

2.00

2.50

3.00

3.50

4.00

4.50

5.00

27‐Mar 6‐Apr 12‐Apr 20‐Apr 27‐Apr 3‐May 11‐May 18‐May 25‐May 1‐Jun 8‐Jun

US President Dr. Fauci Health Professionals Linear (US President)

TRAVEL ANX IETY DUE TO COV ID ‐19

0.00

0.50

1.00

1.50

2.00

2.50

3.00

3.50

4.00

Wave 2 Wave 3 Wave 7 Wave 8 Wave 9 Wave 10 Wave 11 Wave 12 Wave 13 Wave 14 wave 15

3.513.37

2.46 2.422.51

2.41 2.39 2.402.55

2.72

2.98

2.34

2.56

2.25 2.20 2.20

1.871.96 1.95 1.92

2.34 2.38

TRAVEL ANXIETY RIGHT NOWDomestic International

CHANGES TO TRAVEL PLANS AS A RESULT OF COV ID ‐19

How soon after coronavirus is contained do you expect to plan future travel?

Leisure travelWave 15

N=423

0

5

10

15

20

25

30

35

Within one weekafter coronavirus is

contained

1‐4 weeks aftercoronavirus iscontained

1 month aftercoronavirus iscontained

2‐6 months aftercoronavirus iscontained

6 months to 1 yearafter coronavirus is

contained

More than 1 yearafter coronavirus is

contained

7.1

5.9

16.0

33.9

29.0

8.0

How soon after coronavirus is contained do you expect to plan future travel? ‐Leisure travel

What is the first travel experience once travel restrictions are lifted going to look like?

27.2

7.1

4.7

1.0

18.4

7.9

14.9

9.3

7.0

2.5

0.0 5.0 10.0 15.0 20.0 25.0 30.0

The beach

All inclusive resort

Casino resort

Cruise

Parks (national, state)

Theme/amusement park

Big cities

Small town

Lake cottage

Other (please specify)

Where are you planning to travel FIRST when travel restrictions are lifted? ‐ Selected Choice

13%

9%

30%

27%

21%

48%

PLEASE INDICATE YOUR LEVEL OF AGREEMENT WITH THE FOLLOWING STATEMENTS ABOUT WHEN YOU TRAVEL AGAIN, ON A SCALE OF 1‐5 (WHERE 1= STRONGLY DISAGREE AND 5= STRONGLY AGREE). ‐ I'M MORE LIKELY TO TAKE A STAYCATION THAN IN THE

PASTStrongly disagree 2 3 4 Strongly agree

11%

12%

19%

34%

24%

58%

PLEASE INDICATE YOUR LEVEL OF AGREEMENT WITH THE FOLLOWING STATEMENTS ABOUT WHEN YOU TRAVEL AGAIN, ON A SCALE OF 1‐5 (WHERE 1= STRONGLY DISAGREE AND 5= STRONGLY AGREE). ‐ I'M MORE LIKELY TO TAKE A TRIP WHERE I WON'T HAVE

TO FLY THAN I WAS PRIOR TO COVID‐1Strongly disagree 2 3 4 Strongly agree

11%

10%

24%

31%

24%

55%

PLEASE INDICATE YOUR LEVEL OF AGREEMENT WITH THE FOLLOWING STATEMENTS ABOUT WHEN YOU TRAVEL AGAIN, ON A SCALE OF 1‐5 (WHERE 1= STRONGLY DISAGREE AND 5= STRONGLY AGREE). ‐ I'M LIKELY TO AVOID AREAS I MIGHT REALLY ENJOY

BECAUSE OF THE INCREASED RISK OF GETTStrongly disagree 2 3 4 Strongly agree

5%

6%

25% 37%

27%

64%

PLEASE INDICATE YOUR LEVEL OF AGREEMENT WITH THE FOLLOWING STATEMENTS ABOUT WHEN YOU TRAVEL AGAIN, ON A SCALE OF 1‐5 (WHERE 1= STRONGLY DISAGREE AND 5= STRONGLY AGREE). ‐ I'LL PROBABLY LOOK AT POLICIES THAT BUSINESSES HAVE

CREATED AROUND COVID‐19Strongly disagree 2 3 4 Strongly agree

9%

13%

27%

31%

20%

51%

PLEASE INDICATE YOUR LEVEL OF AGREEMENT WITH THE FOLLOWING STATEMENTS ABOUT WHEN YOU TRAVEL AGAIN, ON A SCALE OF 1‐5 (WHERE 1= STRONGLY DISAGREE AND 5= STRONGLY

AGREE). ‐ I'LL USE THE COVID‐19 RESPONSE OF TRAVEL COMPANIES TO HELP ME DECIDE WHETHER TO BOOK

Strongly disagree 2 3 4 Strongly agree

12%

6%

17%

39%

26%

65%

PLEASE INDICATE YOUR LEVEL OF AGREEMENT WITH THE FOLLOWING STATEMENTS ABOUT WHEN YOU TRAVEL AGAIN, ON A SCALE OF 1‐5 (WHERE 1= STRONGLY DISAGREE AND 5= STRONGLY AGREE). ‐ I'LL

MAKE SURE THE DESTINATION I'M PLANNING TO VISIT HAS IMPLEMENTED MEASURES TO KEE


14%

12%

21%

29%

24%

53%


AGREE). ‐ I'M MORE LIKELY TO PURCHASE TRAVEL INSURANCE THAN I WAS BEFORE COVID‐19Strongly disagree 2 3 4 Strongly agree

24%

12%

18%

25%

21%

46%


AGREE). ‐ I'LL PROBABLY USE A TRAVEL AGENT SO I CAN STREAMLINE THE TRIP CHANGE PROCESS IF I AM


What type of accommodation are you most likely to book for your next holiday?

Wave 15 (N=483)

18.7

11.3

4.8

2.5

9.0

8.1

3.6

22.3

5.9

8.7

4.9

All‐Suite Hotel

Apartment Hotel

B&B

Boutique Hotel

Camp/Camping

(Destination) Resort

Extended Stay Hotel

Hotel

Spa Hotel

Vacation Rental

Other (please specify)

0 5 10 15 20 25

0

5

10

15

20

25

30

35

40

45

50

0‐2 days 2‐4 days 4‐7 days 7‐10 days 10+ days

WHAT IS THE PLANNED LENGTH OF YOUR NEXT UPCOMING TRIP?

CHANGES TO TRAVEL PLANS AS A RESULT OF COV ID ‐19

7.6

17.5

44.6

18.2

12.2

0‐2 days 2‐4 days 4‐7 days 7‐10 days 10+ days

WHAT IS THE PLANNED LENGTH OF YOUR NEXT UPCOMING TRIP?

24%

21%

21%

20%

14%

34%

Please indicate how you feel when you think about venturing out right now (on a 1‐5 scale, where 1= extremely uncomfortable and 5= extremely comfortable). ‐

Dining inside of a restaurant

Extremely uncomfortable

2

3

4

Extremely comfortable

9%

16%

27%

27%

21%

48%

Please indicate how you feel when you think about venturing out right now (on a 1‐5 scale, where 1= extremely uncomfortable and 5= extremely

comfortable). ‐ Outdoor dining at a restaurant


2

3

4


11%

9%

27%31%

22%

53%

Please indicate how you feel when you think about venturing out right now (on a 1‐5 scale, where 1= extremely uncomfortable and 5= extremely comfortable).

‐ Having an outdoor picnic


2

3

4


30.1

17.9

23.1

16.4

12.5

28.9


Going to the gym


2

3

4


22.4

22.4

23.7

17.8

13.7

31.5


comfortable). ‐ Shopping at an indoor mall


2

3

4


15.6

15.7

24.4

27.1

17.2

44.3


comfortable). ‐ Shopping at an outdoor mall/plaza


2

3

4


23.2

20.1

24.6

18.1

14.0

32.1


‐ Visiting a museum


2

3

4


0.028.2

24.2

15.2

18.7

13.6

32.4


comfortable). ‐ Going to a live theater production


2

3

4


11.5

9.2

30.027.1

22.3

49.4


comfortable). ‐ Recreating in outdoor areas


2

3

4


11.7

15.6

24.3

26.9

21.5

48.3


comfortable). ‐ Going to the beach


2

3

4


23.3

25.9

18.1

18.6

14.1


comfortable). ‐ Visiting an indoor attraction


2

3

4


30.5

16.3

19.5

17.2

16.5

33.7


comfortable). ‐ Going to a theme park


2

3

4


32.9

18.3

15.4

18.6

14.8

33.4


Going to the movies


2

3

4


22.6

22.4

19.1

19.4

16.5

35.9


comfortable). ‐ Booking an Airbnb


2

3

4


29.3

18.6

20.9

20.2

10.9

31.1


‐ Taking an Uber or rideshare


2

3

4


F INANC IAL IMPACT OF COV ID ‐19 TO TRAVEL PLANS

3%

10%

27%43%

17%

60%

Not at all likely Not very likely Somewhat likely Very likely Extremely likely

Overall, how likely would you be to travel to a destination which is certified over a

destination which is not?

How has your planned travel spend for 2020 changed over the last several months?

Wave 15 (N=423)

Decreasedsignificantly

Decreasedslightly

Unchanged Increased slightly Increasedsignificantly

How has your planned travel spend for 2020 changed over the last several months?

On a confirmation prior to travel72.9%

On a confirmation prior to travel

Signage in lobbies (e.g., airport, hotel) upon arrival)

Communication from front line staff (e.g., hotel front desk) upon arrival

Signage in high traffic areas in the destination (e.g.,

beaches, welcome centers)

Verbal confirmation by all front line staff you interact with in attractions, restaurants, etc.

Printed materials in a hotel room/accommodations

What information would you need to receive from the travel

industry to feel safe?

Check all that you would say

are necessary

as a minimum.

Online panel with Mturk, participants paid to participate This study included data from Wave 15 (June 8) Sample size = 729 Screening question: 1) are you are a U.S. Resident and 2) are you are considering traveling within

the next 6 months. Voluntary participation in the survey Took about 15 minutes Next wave scheduled for June 14, 2020 Opportunity to buy into survey waves‐ contact [email protected] or [email protected]; or

[email protected]

Methodology PERCEPTIONS OF TRAVEL RISK SURVEY (link)June 8, 2020 TRAVEL RISK AND TRUST Questions

june 7 insight report - jim puplava...perceptions of travel risk survey (link) june 8, 2020 trustand...

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