june 26 presentation to kc city council
TRANSCRIPT
The DrillDown Success in Kansas City KCUMA Partnership
UMKC – Cookingham Institute, Center for Economic Information
City of Kansas City, MO
Social Compact, Inc.
Local Partners: MARC, MainCor, Southtown Council, Brush Creek Community Partners, EDC, Broadway-Westport
Funding Year 1 (complete): City Manager’s Office – KCMO, UMKC Bloch School, DST, Social Compact
Major Barriers to Urban Investment
Major barrier: Lack of purchasing power
Major barrier: Insufficient concentration of target customer
Major barrier: Crime or Perception of Crime
Why are we here? Accurate market information about our urban core areas.
Source: ICSC Retail Survey 2002
DrillDown: How Does It Work?
Transactional data versus reported data
Use multiple 'layers' of data
Overlay, one dataset may capture
Prepared locally with local data control – first external partnership for Social Compact
Kansas City Highlights Population: 533,117, or approximately 71,000 higher
than 2000 Census estimates.
Change: Census 2006 estimates show a small population decrease of -1.9%, compared to the DrillDown estimates of 15%.
Kansas City Highlights Income: DrillDown estimates average household income is
$54,000 or 13% higher than the Census 2000 estimate.
When the informal or "cash" economy is included, the average household income rises to $57,000.
Cash economy: The DrillDown estimates the citywide cash economy to be worth $668 million
P opulation Change DrillDown 2007 & Census 2000
462,255
533,117
0
100,000
200,000
300,000
400,000
500,000
600,000
A vg In come D rillD ow n 2007 & C en su s 2000
$48 ,125
$57 ,326
$0
$15 ,000
$30 ,000
$45 ,000
$60 ,000
$75 ,000
Includes Informal or Cash Economy
Population Change DrillDow n 2007 & Census 2000
9 6 ,1 8 6
8 5 ,8 2 67 8 ,5 7 2
9 4 ,0 7 4
8 0 ,0 4 3
9 8 ,4 1 6
0
2 5 ,0 0 0
5 0 ,0 0 0
7 5 ,0 0 0
1 0 0 ,0 0 0
District 1 District 2 District 3 District 4 District 5 District 6
A v g In c o m e D rillD o w n 2 0 0 7 & C e n s u s 2 0 0 0
$ 7 0 ,1 3 8
$ 4 1 ,1 1 3
$ 6 7 ,0 8 6
$ 5 0 ,0 4 1
$ 6 1 ,7 8 4
$ 5 3 ,7 9 3
$ 0
$ 1 5 ,0 0 0
$ 3 0 ,0 0 0
$ 4 5 ,0 0 0
$ 6 0 ,0 0 0
$ 7 5 ,0 0 0
D is tric t 1 D is tric t 2 D is tric t 3 D is tric t 4 D is tric t 5 D is tric t 6
Inc ludes In form al or Cash Econom y
Next Steps Complete the next 2 year commitment to KCMO -
provide updates and trends Additional Data to be released this year– retail
leakage, credit report penetration, vacancy rates Monthly Webinars starting in July Desktop Application (July/August) – enable quick
(SIMPLE) data access using google map platform Custom reports with Corridor Partners or on a
purchase/request basis for others Acquire electricity usage data
Next Steps – Going Regional
• KCK, Independence, • 6 counties – Jackson, Clay, Platte; Wyandotte,
Johnson, Miami• KCADC should be involved• $350,000 per year will enable a full DrillDown
for the region and semi-annual updates with access to the data through reports and desktop application for instant access
Questions?
For More Information:
Dan Melton
KCUMA Coordinator
http://www.kcuma.org