JUNE 2014

‘The student will become the master’Liv & Issy

Q1A. Post production what to include:• Premiere (editing)- special effects,

titles, sound put on top, transitions, cutting shots/placing them on timeline

• Distribution/marketing-record label, digipak/website, YouTube, social media, magazine article, institutions/cinemas

• Photoshop- manipulating images to put into digipak/website

• Juno, Film opening, Banana Phone, Music Video

Q1B. Genre-What to include:• Genre involves: colour, contumes, facial expression,

lighting, props (mise en scene), iconography (symbolic codes), language, body language/ hand gestures (action codes), linear/non-linear (narrative structure), production techniques- editing, camera angles, movement, structure, filters, effects, sound

• Steve Neal-‘genre is a repetition with an underlying pattern of variations’ --> things the audience expect to see but something has to be changed between each text because they cant all be the same-‘difference is absolutely essential to the economy of genre’

• Deborah Knight‘Satisfaction is guaranteed with genre; the deferral of the inevitable provides the additional pleasure of prolonged anticipation’

• Johnn Hartley‘genres are agents of ideological closure-they limit the meaning- potential of a given text’ & ‘the same text can belong to different genres in different countries or times’

• John Fiske‘attempts to structure some order into the wide range of texts and meanings that circulate in our culture for the convenience of both producers and audiences’

• Laura Mulvey- male gaze theory

Q2.• Past-• Historical quotes eg Plato• Blackboard jungle- teens gain power while men at war• James Dean and Marlon Brando• Mods and rockers-went against norms of society (eg Quadrophenia, 1979)• Hoodie Horror- stabbings, chav, knife crime, David Cameron ‘Hug a Hoodie’, Eden

Lake (2008)• London Riots• Skins• Present- cover multiple media platforms eg moving image, print,

online• ‘In Real Life’- documentary• ‘Fresh Meat’• Channel 4 documentary- ‘Teens’• Skins- newer series• Technology obsessed teens/ isolated, lonely teens• Youths let down by society- ‘Ill Manors’ 2012• ‘Gone Too Far’ 2013 (positive)• Future-• More reliant on technology to live• Lacking social interaction• Lose their place in society

6. How does the media influence collective identities but also how do the media portray collective identities (so you’re looking at it from both ends)

7. Media may not create collective identities but it mostly exaggerates them and not always truthfully representing them. It ‘mediates’ so gives the audience what they want. (De Zengotita). Make your argument clear to the examiner and back it up with theorists and examples.

Theorists you could use:• Stanley Cohen- Moral Panics-

the media spreads fear- links to cultivation theory by George Gerbener

• Antonio Gramsci- Hegemony• Bobo doll experiment- effects

model• David Gauntlett• Giroux• Mafessoli• Jacque Lacan• Clay Sharky• Althusser- bombarded by

messages from the media about ourselves