june 2014 cpi leveraging your brand online anne pryor june 2014

Anne PryorCPI Twin Cities

[email protected]

Copyright 2014, Career Partners International, Twin Cities www.cpitwincities.com

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▶ Track Your Brand ▶ Clarify Your Brand ▶ Determine Your Online Strategy▶ Reserve Your Name▶ Build Branded Profiles ▶ Create Marketing Communication Plan▶ Blogs | Comment | Create▶ Mobile Applications


98.2% Social Media97.3% LinkedIn51.3% Facebook

(17% hires FB)45.8% Twitter (13%

hires) Source: Bullhorn, January 2013

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Inappropriate photographs —53% Content about drinking or using drugs—44% Bad-mouthing —35% Poor communication —29% Made discriminatory comments —26% Lied — 24% Shared confidential information —20% Sent message using an emoticon—14%

Source: CareerBuilder

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1. Google alerts www.google.com/alerts Tracks web activity for your name / keywords

2. Tweetbeep www.tweetbeep.com Tracks tweets about you

3. Online ID Calculator www.onlineidcalculator.com Measures your digital visibility

4. Vizibility www.vizibility.com1. Tracks your online presence, tips to increase visibility

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http://www.google.com/alerts

http://www.tweetbeep.com/

http://www.onlineidcalculator.com/

http://www.vizibility.com/

What does your online presence say about you?

What’s the message you want to communicate?

What happens because of you?What are you known for?What are your key words?

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Increase Findability & Viewability Market Yourself Be Seen as an ExpertSocial NetworkingEnhance Your Brand

94% of recruiters are using LinkedIn and Google Candidates.

46% have found ‘digital dirt’ and eliminated candidates based on the information.

ExecuNet Study

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www.hover.com/reach www.godaddy.com www.tela.com

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http://www.hover.com/reach

http://www.godaddy.com/

http://www.tela.com/

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Knowledge is power—check out your online visibility to find out what’s out there.

Vacuum it up (good luck with that)

Sweep it under the rug◦ Go on a campaign to get it beyond page 3◦ LinkedIn activity and YouTube videos are most

effective for this!

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11Copyright 2014, Career Partners International, Twin Cities

www.cpitwincities.com

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What does your online presence say about you?

What’s the message you want to communicate?

Clarify your brand, choose keywords

Do the Reach 360 Online Calculator http://www.onlineidcalculator.com/index.php

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Write down a list of keywords that apply to your professional brand. 5 minutes.

◦ How do you want to be found? (Titles, industries, specialties)

◦ Whom do you want to find you? ◦ What words would they use?

Share your keywords. Refine your list. 10 minutes.

Incorporate these words into your current tools.

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Raise your credible visibility fast◦ Where do you want to be found?◦ Read their blog and start commenting

Twitter your comments, link to the blog

Send a LinkedIn updates, link to the blog

Think like and comment as a thought leader, add value, be resourceful

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Create QR Code of LinkedIn profile, resume:http://www.qrstuff.com/

Add: QRReader phone application

Copyright 201r, Career Partners International, Twin Cities www.cpitwincities.com

http://www.youtube.com/watch?v=XDohoPavchc

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Copyright 201r, Career Partners International, Twin Cities www.cpitwincities.com

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▶ Assess your online presence: Google, Bing, Yahoo▶ Clarify your brand message (key words)

▶ Develop branded summaries for select formats

▶ Reserve your Name: Knowem.com, Namechk.com▶ Get a great photo – in brand▶ Build LinkedIn profile, edit as needed▶ Secure Twitter account, link to LinkedIn▶ Research blogs + comment on blogs | start a blog▶ Choose online sites to create ▶ Create marketing communication plan

▶ Create content compatible with Mobile Applications


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Website Password Tip Otherwww.Linkedin.com

www.Twitter.com

www.bitly.com

www.doyoubuzz.com

www.brandyourself.comwww.about.mewww.YouTube.com

www.Pinterest.com

www.zoominfo.comhttp://www.qrstuff.com

www.vizualize.mewww.slideshare.net


june 2014 cpi leveraging your brand online anne pryor june 2014

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