june 2012 liebe group womens field day 19 th june 2012 dalwallinu western australia future trends...
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June 2012 www.annimac.com.au 1
Liebe Group Women’s Field Day
19th June 2012 Dalwallinu Western Australia
Future Trends
Time to
Get Off
the Farm ?
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Future Farms
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National Geographic July 2011
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Exponential Speed
of change
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And if we don’t change now …
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Unpredictable climate changes
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Positive proof of global warming
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Pacific Islander looking for any economist who cares about global warming
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Sea level rise mm Australia 1990 - 2008
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Erosion Floreat Beach 1978
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0.1 metres
0.5 metres
Source: ACE CRC 2008
Frequency high sea level events
Busselton Mandurah Rockingham Bunbury : 60 % of homes at risk in W A
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Mandurah 2009 Plus 1.1 metres
Bunbury 2009 Plus 1.1 metres
Rising sea levels
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Population vs Resources
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Resource consumption increasing
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Buy Local : 100 km rule
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June 2012 www.annimac.com.au 25The Lillypad : Solent News and Photos
Solution ? rising sea levels & productive land loss
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Cou
rtes
y of
BB
Inno
vatio
n
Urine separating toilets:
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highly recommended reading
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For each hectare of development, an equal amount of land must be set aside in perpetuity as part of a habitat exchange.
For example : the 3rd of 20 design rules
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Queue for petrol - California
Peak Oil
Grounded – no fuel
Transport costs soar
No petroleum products
Furniture textiles computers iphones pharmaceuticals shoes pens .....
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Global Financial Crisis : Shifting Economic Power
INCREASING POWER
DECLINING POWER
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Technology & human values
D Suzuki
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Ambient intelligent home : sensors collect info about the environment & the residents.
D J Cook Science 2012
Published by AAAS
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Retail
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Communicating now :
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Social Media : global Village Well
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Social Media :• Interactive• User generated content• Immediate • Mass access
Def: online & mobile tools enabling easy communication via internet to share info & resources
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Social Media
allows business to engage in timely and direct end-consumer contact at relatively low cost and higher levels of efficiency than can be achieved with more traditional communication tools.
Users of the world, unite! The challenges and opportunities of Social Media Andreas M. Kaplan, Michael Haenlein 2010
Why Social Media for Agribiz
from
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Social Media : Facebook Oz biz stats 2012
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Innovation & leadership = profits
Mobile handsets sold Jan-June 2010
Share of industry profits Jan-June 2010
Eg:
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Power & Speed of Social Media
Dave Carroll vs United Airlines
protest song on YouTube :
• 150 000 hits in 1 day• 500 000 hits in 3 days• 5 million hits in 4 wkswww.youtube.com/watch_popup?v=5YGc4zOqozo
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• 69% of women use social media sites (sms)
60% of men• 54% women use daily
42% men• 95% ages 12-17 now online
80% use sms• 83% ages 18 – 29 use sms
70% ages 30 – 49
51% ages 50 – 64
33% over age 65
Internet users & Social Media May 2011 USA
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Younger means faster
I’m never having kids. I hear they take nine months to download.
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Susie 9 yo is living in 4 or 5 worlds
simultaneously
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Parallel
Universes
Younger
live
them
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• Only one world has no limits or boundaries
• Only one world never separates play & work
• Only one world has no isms
racism ageism sexism ethnicism tribalism
Why people prefer the Virtual World
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Time to get off the farm ?
Only if you don’t change.…
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