june 2, 2016, 13:00 – 14:00 edt webinar: bwit trade mission · • 17:30–19:00 – opportunity...
TRANSCRIPT
June 2, 2016, 13:00 – 14:00 EDT Webinar:
BWIT Trade Mission Atlanta – June 15-17, 2016
Orlando – June 20-23, 2016
Introductions Josie L. Mousseau, Deputy Director, Canadian Business Women in International Trade (BWIT)
Lisa Stockley, Consul and Trade Commissioner, Consulate General of Canada in Atlanta, Georgia
Ximena Pauvif- Machado, Trade Commissioner, Consulate General of Canada in Miami, Florida
Moderator: Adria May, Trade Commissioner, Canadian Business Women in International Trade (BWIT)
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Webinar Agenda BWIT Trade Mission to Atlanta & Orlando
• Welcome and Introductions
• Trade Commissioner Service / BWIT
• Atlanta – program overview, what to expect
• WBENC – programming, what to expect
• Tips for Success
• Contact Team
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Canadian Trade Commissioner Service (TCS)
The TCS has 161 offices in Canada and around the world
The TCS provides export advice and guidance to help Canadian companies achieve their international business goals.
The TCS helps companies succeed internationally through 4 key services: • Preparing for International Markets • Assessing Market Potential • Finding Qualified Contacts • Resolving Problems
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Business Women in International Trade (BWIT) BWIT provides targeted support to Canadian women entrepreneurs,
by providing access to opportunities to grow their global footprint
Trade Missions Website Women-owned Directory
LinkedIn Group linkd.in/bwit-faci
Annual and Monthly Newsletter
businesswomenintrade.gc.ca
ic.gc.ca/bwit
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The Women in Business: North America Summit, Atlanta – June 15-17
• Unique event designed for women-owned businesses from Canada, the U.S. and Mexico
• Opportunities for exporting, technology partnerships, integration in global value chain pipelines and funding
• Participants in multiple sectors including information & communications technologies, cleantech, automotive and infrastructure
• Summit agenda includes networking, mentorship opportunities, prominent keynote speakers and educational workshops on topics related to entrepreneurship, finance, and business strategy 5
The Women in Business: North America Summit, Atlanta – June 15-17
• UPS • DELTA • LOWES HARDWARE • CITY OF ATLANTA • DUNN AVIATION GROUP • METRO ATLANTA CHAMBER • MORRIS, MANNING & MARTIN, LLP • BUSINESS EVENTS CANADA – DESTINATION CANADA • U.S. SMALL BUSINESS ADMINISTRATION
Refer to our wish list to see confirmed products and services being sourced.
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The Women in Business: North America Summit, Atlanta – June 15-17
• Knowledge – Educational workshops to increase your business acumen
• Connect – Meet and network with government, business women and support organizations from the U.S. and Mexico
• Contacts – Network with like-minded women who want to do business,
collaborate and form strategic alliances
• Speakers – Inspirational speakers from high-profile leaders
• Mentoring Lounge – opportunity to meet companies from Atlanta
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The Women in Business: North America Summit, Atlanta – June 15-17
• No registration fee for the Atlanta Summit or cost to receive services provided by BWIT and the Trade Commissioner Service.
• Delegates are responsible for covering the cost of their travel and accommodations
• Once you have registered we will be able to send you a 15% discount code
for Air Canada • Georgia Tech Hotel ($169 USD), (404) 838-2100 (deadline has passed, based
on availability)
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The Women in Business: North America Summit, Atlanta – June 15-17
• A registration form must be completed – to provide us with company information (Deadline: June 6, 2016)
• Information used to generate a profile to share with our colleagues in Atlanta
as well as potential clients • Responses assist us in evaluating opportunities for your company
• Delegate directory – accessible to all companies participating in the summit,
including delegates from Canada, the U.S. and Mexico
• Continue to refer to our trade mission webpage where you may find up to date information for the programming in Atlanta
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The Women in Business: North America Summit, Atlanta – June 15-17
June 15: Kick-off evening reception and dinner • 17:00–19:00 – Registration & Networking Reception
• Georgia Tech Hotel, Room: (Ballroom, Georgia Tech Hotel)
• 19:00–21:00 – Women in Business Dinner: Ballroom, Georgia Tech Hotel • Prominent Keynote Speakers and Partners, including Atlanta talk show
personality Dana Barrett; Romaine Seguin, President UPS International, Inc. Americas Region; and Keynote by Farah Mohamed, Chief Executive Officer of G(irls)20
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June 16-17: Summit • 08:00 – Registration Open, Scheller College of Business, Georgia Tech • 09:00–16:00 – Educational and inspiring panel discussions, B2B meetings, Mentors Room,
Scheller College of Business, Georgia Tech • Tailored for women-owned businesses on topics focused on Entrepreneurship,
Finance and Business Strategy led by companies like Bank of America, NowCorp, UPS, Delta, Valor Ventures, and Home Depot
• B2B Matchmaking Meetings with companies who were chosen by Anchor companies (UPS, Lowes Hardware, Delta, City of Atlanta, Dunn Aviation Group)
June 16: Canadian Delegates Reception hosted by Head of Mission • 17:30–19:00 – Opportunity for Canadian business women to network with trade
commissioners and other Canadian delegates • By invitation
• (Note: remainder of evening free for sightseeing)
The Women in Business: North America Summit, Atlanta – June 15-17
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Tips for Success – Atlanta Be Strategic • Research target organizations in advance • Assess common connections • Connect with supplier diversity and procurement professionals • Find out what they look for in a supplier and how you can meet their procurement
needs
Be Prepared • Put together a quality package of materials • Know your goals and the message you wish to convey • Have your pricing ready and know your capacity • Know what unique value you have to offer to your targets
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WBENC – Orlando, Florida – June 21-23 • Largest Supplier Diversity Conference in North America
• 3000+ attendees, 350+ companies • On-the ground support from BWIT team and Miami trade commissioner • Workshops, networking, receptions
• Business Fair June 22
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Government of Canada Program June 19: Meet and Mingle – 19:00-21:00 • Co-hosted by BWIT and Head of Mission, Louise Léger • Opportunity for delegates to meet one another and trade commissioners • Location: Hyatt Regency Hotel, Lobby Bar June 20-23: Support for Delegates & Potential Meetings • Potential opportunity to organize meetings for qualified Canadian
delegates • On-the ground support from BWIT/TC throughout the conference
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Government of Canada Program June 21: Canadian delegates Reception – 17:30 – 19:00 • Hosted by the BWIT and Head of Mission, Louise Léger • Opportunity for Canadian business women to network with companies
as well as with trade commissioners and other Canadian delegates • Location: Invitations will be sent to delegates
June 22: Photo Opportunity – 14:00 (following lunch) • Photo of the entire Canadian delegation • Location: Stage: WBENC Lunch Convention Centre
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Government of Canada Program June 22: Canada Booth at WBENC Business Fair – 09:30-17:00 (Exhibit Halls C & D1) • Delegates certified through WEConnect International in Canada can display
pamphlets and products • Location: Convention Centre, Booth #120
June 22: Photo Opportunity at WBENC Business Fair – 11:30 (Exhibit Halls C & D1) • Photo of the entire Canadian delegation • Location: Convention Centre, Booth #120
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Other Programming June 20, 12:00-17:00, and 17:30-19:00 • WEConnect International Day & Reception • Network and make global connections with Women Business Owners, Corporate Members,
Government representatives and valued partners Location: Hyatt Regency Orlando Register: https://www.eventbrite.com/e/weconnect-international-day-2016-at-the-wbenc-
conference-business-fair-tickets-22457712623
June 21, 07:30-11:00 • WBE Canada – BREAKFAST WITH BRANDS™: WBENC • informal networking and roundtable sharing to introduce WBEs to corporations (certified WBEs
from Canada and the US) Location: Rosen Centre Hotel – 9840 International Drive, Salon 10 Register: https://bwbwbenc.eventbrite.ca
June 21: First-Time Conference Attendee Orientation - 09:00-11:00 • Organized by WBENC for conference participants. • Location: Hyatt Regency Orlando
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WBENC – Orlando, Florida – June 21-23 • No fee for receiving services from BWIT and the Trade
Commissioner Service, including for the Government of Canada reception in Orlando
• Delegates are responsible for covering the cost of their travel, accommodations and registration to the WBENC conference
• 15% discount code for Air Canada available
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WBENC – Orlando, Florida – June 21-23 Elevator pitch – Be distinctive and informative! (Remember, no longer than 30 seconds) • Don’t be shy! Walk up to strangers, start conversations, don’t sit
beside someone you know • Your pitch should answer the following:
• Who you are? • What does your company do? • How you can benefit their company • What differentiates you from the competition?
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WBENC – Orlando, Florida – June 21-23 Be distinctive and informative!
• Business Cards should be well designed and of high quality • Brochures should be:
– Informative, easy to read, highlight your uniqueness – Use customer testimonials – Include your photo, or company branding
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See you in Atlanta & Orlando! Please feel free to contact us with any further questions
Consulate General of Canada in Atlanta: [email protected] Consulate General of Canada in Miami: [email protected] Business Women in International Trade, Ottawa: [email protected]
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Connect with BWIT
BWIT Website businesswomenintrade.gc.ca BWIT LinkedIn linkd.in/bwit-faci Twitter: #womenexporters