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61% 14%

14%

7% 4%

Online

Events

Face-to-face

Direct Mail

Phone

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eMail Capture Clear donate now, and monthly etc options

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Other types of giving options

Use images

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User Visits Website

Enters email address

Thank You / Notification

page

Confirmation Email /

Additional fields

Welcome Email / First

e-news

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GEN Y

•Trendsetters •Early Adopters

•Willingness to try new social networks

BOOMERS •Frequent

internet users •Less likely to upload

Videos or listen to podcasts

GEN X

•Similar to Gen Y but not as quick to adopt •More ‘regular’ users

of LinkedIn

CIVICS

•More passive on social media

•50% using Facebook and YouTube

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•

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We work exclusively with non-profits to bring online and other channels together for successful community building, branding, retention, renewals, acquisition, stewardship and advocacy campaigning Have worked with some of the most demanding, best of breed clients including Canadian Cancer Society, Greenpeace, Amnesty International, UNICEF, Sick Kids Foundation, Make-A-Wish Foundation, The New York Public Library and many more!

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Our goal is to help your organization have a record breaking online fundraising year! …And teach you key elements to the online fundraising process along the way. This will help your organization build the tools, knowledge and capacity to continue with online success for years to come!

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Feb-May

Introduction to Online Fundraising

Donation form launch

Connecting to your offline database

eNewsletter launch

Jun-Sep

Welcome emails

Fundraising email appeal series

Reporting /tracking best practices

Continue eNewsletters

Oct-Jan

Email list growth tactics

Preparing holiday fundraising appeals

Integrating with offline fundraising

Continue eNewsletters

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