MEDIA KIT

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The Jumpoff

We love Philly, pure and simple. And we love music. We're tired of watching our local talent run off to New York or London to be appreciated. We're here to blow up the music scene and shed light on all the amazing things that are happening here.

Temple University, where most people know him as George Miller. During the summer of 2010, he led a team of students in the creation of a magazine about the London music scene.

Check http://irocklondon.blogspot.com to see the London magazine.

Email: journalismgeorge@gmail.com

What we're about

What we doWe cover Philly bands, venues, studios, history, bouncers, stylists, producers, clubs, boutiques, restaurants, deejays, music shops, dance classes, labels, promoters, artists and anything else that has a connection to music in the city.

We document all genres, from hip-hop and indie rock to classical, folk, jam bands, reggae, electronic, jazz and hardcore. We report on everything, from street performers to the Philadelphia Orchestra. See the opposite page for details.

Who we areWe are musicians, journalists, students, photographers, artists and Philadelphians.

We aren't part of any corporation. We are music-lovers. We go to concerts, dance in illegal basement venues, party at clubs, hang with other music-lovers and listen to lots of music. We are all a part of the music scene in Philly in some way or another.

Here are a few of our staffers:

This magazine was founded by G.W. Miller III, a journalist in Philadelphia since 1994. He's an assistant professor of journalism at

Meredith Edlow is a photojournalist and 2004 graduate of Temple University.

Colin Kerrigan runs the music website, The Pistola Press - www.thepistola.com.

Christopher Brown runs The Elitist, an online arts and culture magazine - elitistmagazine.com.

Matthew Emmerich is a New York punk but he's been parking his '64 Dodge Dart in West Philly for the past few years.

Megan Matuzak is a journalism student who is often found at concerts, usually with a camera.

Sarah Hull is a student at Temple University and a frequent attendee of basement concerts.

jumpphilly.com

founder • publisher • editor

G.W. MILLER III

staff

LAUREN ARUTEJARED BREYCARY CARR

KELSEY DOENGESMEREDITH EDLOW

MATTHEW EMMERICHJOSH FERNANDEZLAUREN GORDONMATTHEW GRAVES

ASHLEY HALLSARAH HULL

RICK KAUFFMANCOLIN KERRIGAN

ERIK LEXIEKIM MAIALETTIDILLON MASTTOM MATES

MEGAN MATUZAKSARAH NORRISJOE POTERACKIMARY BETH RAYJANE SORENSONDAMON WILLIAMS

WE PRINT 10,000 FULL-COLOR ISSUES FOUR TIMES PER YEAR - IN MARCH, JUNE, SEPTEMBER

AND NOVEMBER.

WE DISTRIBUTE THEM FREE AT PHILLY MUSIC VENUES, STUDIOS, RESTAURANTS, RECORD SHOPS,

BARS, CLOTHING BOUTIQUES, BOOK STORES, COFFEE SHOPS,

UNIVERSITIES, CLUBS AND OTHER PLACES WHERE MUSIC LOVERS

HANG OUT.

WE DON'T DO SUBSCRIPTIONS BUT IF YOU PAY FOR POSTAGE, WE'LL MAIL YOU A COPY OF THE MAG.

JUMP is an independent magazine published by Mookieland Inc.

The magazine was created by a bunch of passionate people with no money and

no plans to get rich in publishing.

This is a total break-even-at-best venture so please, please don't sue us.

We welcome your input. If you want to get involved, if you have story ideas, if you

want to advertise or if you just have something to say, contact us at

jumpphilly@gmail.com.

Philly rocks. Spread the word.

The page numbers listed here are rough estimates for each issue.

Front cover photo of the Futureheads by G.W. Miller III.

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Navigating the Philly music scene.

What's Your Scene?

6

8What'd They Say?

Philly Music Calendar

12This Place Rocks

14

First Person

20Cover Story

27

Hanging With The Band

30

Food That Rocks

40On Assignment

44Broad Street Line

46

We break down the region and tell you what's happening in the different areas.

We talk to the people who make stuff happen in the local music scene.

you about the rising stars, the longtime legends, the funny stories, the contro-versies, crazy crimes, bizarre politics and everything in between.

Crazy stuff has happened at every music-related joint in town. We give you the details.

We do more than just report on music. We experience it.

We go deep on big issues in the music scene. In long-form narrative-style, we tell

There's big stuff happening in Philly. We tell you what not to miss.

We give some love to the local acts - even the ones who have moved on.

We tell you where to get your eat on before or after the show.

Just to make you jealous, we show you how we work.

In every issue, we leave you with a personal story from someone in the scene.

Inside The Mag

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Editorial Calendar

OUR AUDIENCE IS YOUNG, CREATIVE, EDUCATED AND PROUD OF WHAT'S GOING ON IN THIS CITY.

They support the scene by attending shows, buying merchandise, shopping in town, eating at restaurants, drinking at bars and listening to music.

By advertising in the magazine, you're helping us to promote the city and music scene, and you're helping us inform music lovers who are starving for information about Philly music.

Rates are as follows:

Doubletruck (16.5 x 10.75) - $2,000Full page (8.25 x 10.75) - $1,000Half page (7.25 x 4.75) - $500Quarter page (4.75 x 3.5) - $250Half column (4.75 x 2.25) - $165Business card (3 x 2.5) - $100

We also offer classified ad space, which is three lines (2.25 x .5) - $20

If you advertise in two issues, there is a seven percent discount.

Advertise in three issues and receive a 15 percent discount.

If you advertise in four issues, there is a 25 percent discount.

Contact George Miller at 215/ 313-3181 or email journalismgeorge@gmail.com for more information.

Advertising

In 2011, JUMP will be published as a 48-page, full-color, glossy magazine in March, June, September and November.

In 2012, we will add a fifth issue.

Here is our schedule and plan for 2011:

THE INAUGURAL ISSUEThe theme for this is issue is "HOME." We profile bands in their homes, and report on places that make you feel comfortable ... just like Philly does.

ON THE STREET: third week in March.AD DEADLINE: February 7, 2011.

THE SUMMER ISSUEThe theme for the summer issue is "THE HOOK-UP." We talk about love, relationships and connections in the music scene. This issue also discusses the music festivals in the region.

ON THE STREET: third week in June.AD DEADLINE: May 9, 2011.

THE FALL ISSUEThis special issue focuses on the Philly Film and Music Festival, which features more than 300 bands over four days, at venues around the city. More than 15,000 people attended last year's fest.

ON THE STREET: early September.AD DEADLINE: August 8, 2011.

THE HOLIDAYS ISSUEThe theme for the holidays issue is "SEE." This is our fashion and photo issue, where greater emphasis is given to style and visuals. Stories revolve around the idea of understanding (I see). Since this is our holidays issue, the page count will be bumped up to 56.

ON THE STREET: third week in November.AD DEADLINE: October 10, 2011.

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