july vista '12
DESCRIPTION
ÂTRANSCRIPT
Volume 2012, Issue 7
The Chamber Vista A monthly publication of the Sierra Vista Area Chamber July 2012
Volume 2012, Issue #7
“We Mean Business”
16th Annual Home & Business Expo - Register now!
The Chamber’s 16th Annual
Home & Business Expo is just
two months away and we are
excited to announce some ma-
jor changes and improvements
to this popular event.
The Expo is on the move and
will be held for the first time at
the Mall at Sierra Vista on Sat-
urday, September 8.
Following the success of previ-
ous events we have held at this
central location, and because of
the great feedback we received
from vendors at our Health
Fair, we have decided to try
something new.
By relocating, we believe ven-
dors will receive a higher level
of exposure, thanks to the natu-
ral traffic that flows through the
Mall on a Saturday.
Businesses who participate will
have the opportunity to not only
market to those specifically
visiting the Expo, but to shop-
pers in the Mall also. Last year,
around 2,000 attended this
event.
Another change is the addition
of pipe and drape, which will
take the look of the show to
another level.
We also wanted to ensure that
every vendor had the best op-
portunity possible for promo-
tion, and pipe and drape will
allow all participants to hang
banners and other promotional
items.
Thanks to the willingness and
generosity of the Mall manage-
ment team, we have been able
to design a layout that currently
allows for more than 90 booths,
with room to increase if the
demand calls for it.
We expect booths to start sell-
ing quickly – our 12x12 spaces
are already sold out – so we
encourage our members to reg-
ister as soon as possible to se-
cure a place.
Booth sizes are 8ft by 5ft (to
include pipe and drape, a table,
tablecloth and two chairs) and
we currently have a limit of two
spaces per business as we want
to ensure that as many members
as possible have the chance to
participate.
There will be no early bird fee
this year – the price remains the
same until the August 31 dead-
line, but do not wait until the
last minute to sign up and risk
disappointment.
Due to Mall policy, we will not
be able to accept registrations
for political parties or candi-
dates.
Registration can be completed
on-line at
www.sierravistachamber.org,
or by visiting our offices at 21
E. Wilcox Drive.
For more info on this member
only event call 458-6940.
Thank to our sponsors: SSVEC,
Sierra Vista Herald, Cherry
Creek Radio, Southwest Gas,
Rosemont Copper Mine, Cox,
Clark Information Systems and
KKYZ.
An Update From
Executive Director
Amanda Baillie
2
Get Seen by Sierra
Vista
2
Member Spotlight
on Enterprise
3
Water Conserva-
tion Grant Program
3
Calendar of Events 4
Events at a Glance 5
What are Mission, Mantra, Vision,
and Why Do You
Care?
6
Good Luck Buck 6
Member Page 7
Board of Directors/
Chamber Staff
8
City Council Candidate Forum Candidate Meet and Greet
On Tuesday, July 17, the Chamber will
host a City Council candidate forum at
Buena High School at 6 p.m. to 7 p.m.
and we hope many of you will attend
this important event.
This will be your chance to hear what
the candidates have to say about a
number of community issues, includ-
ing the City’s budget, water, and eco-
nomic development.
On Thursday, July 26, we have invited all
election candidates, from local to State and
Federal races, to attend a Meet & Greet at
Pueblo Del Sol Country Club from 6 p.m.
to 8 p.m. sponsored by E. F. Edwards Fi-
nancial, Office Smart and Above Board.
This event will feature no formal speeches
from any candidates, but will offer time to
mix and mingle and ask questions.
For more information on both these events
please visit sierravistachamber.org
The Chamber’s Legislative
Affairs Committee (LAC)
continues to have a packed
agenda and June proved to be a
busy month.
At the first of our two meetings
we heard an excellent
presentation from Rick
Coffman, Vice President of
Castle & Cooke, about the
planned Tribute development
and the company’s dispute with
the Bureau of Land
Management over water rights.
The LAC is concerned about
the impact that objections to
this project will have on the
future potential growth and
sustainability of our economy
and we have invited a BLM
representative to join us at our
August 7 meeting to voice
those concerns.
We have also invited the six
City council candidates to meet
with the LAC and share their
thoughts on some local issues and
tell us about their campaigns.
Of the six, four have chosen to
accept our invitation to meet with
business community
representatives – Hank Huisking,
Gwen Calhoun, Rachel Gray and
Fred Stickler.
The business community is a
major component of Sierra Vista.
As a Chamber member reading
this, you know only too well that
while Fort Huachuca is the eco-
nomic engine, small businesses
help to drive the economy and
provide the jobs outside of the
Main Gate.
Therefore, we feel it is important
for the candidates to demonstrate
that they are willing to meet and
work with this critical component
of our community, as well as
represent businesses if elected to
serve.
At our June 24 meeting we learned
more about the Joint Technology
Education District ballot initiative
from Sierra Vista Public Schools
District Superintendent Brett
Agenbrad and JTED principal Joel
Todd.
The schools district is asking voters
to approve a 5 dollars property tax
increase on every $100,000 assessed
to allow Sierra Vista to enter the
JTED program and leverage state
funds of 3:1. The LAC will discuss
this further at its July 10 meeting.
Finally, members of the Board of
Directors and LAC met with
Congressman Jeff Flake, who is
running for the U.S. Senate. Both the
Congressman and those who
attended appreciated the face to face
time to talk about local issues.
You will find details about our
upcoming candidates’ forum and
meet and greet elsewhere in this
newsletter and at
sierravistachamber.org and we will
continue to keep you informed on the
issues.
Chamber Update by Executive Director Amanda Baillie
“...we feel it is
important for the
candidates to
demonstrate that they
are willing to meet
and work with this
critical component of
our community, as
well as represent
businesses if elected”
Page 2 The Chamber Vista
The Chamber has launched a new op-
portunity to advertise on our website
available to members only.
Why Advertise on Association and
Chamber of Commerce Websites?
Association and chamber of com-
merce websites are frequently sought
out when potential customers are
looking for products and services in a
local area. In fact, a study (by the
Schapiro group) showed that when po-
tential customers know that a small
business is a member of the chamber of
commerce, they are 44% more likely to
think favorably of it and 63% are more
likely to purchase goods or ser-
vices from the company in the future.
Chamber credibility is important and it
positively enhances click through rates.
Association websites are best positioned
to deliver the most cost effective tar-geted and qualified traffic because of its
brand name advantage and the collec-
tive power of its member con-
tent. Online users are seeking this con-
tent every day.
We offer 5 target zones, available for
one quarter up to four quarters, for web-
site advertisements that will provide
advertisers the most exposure.
We currently receive between 5,000 -
7,000 page views a month from indi-
viduals searching for local businesses,
activities, city information, and cham-
ber members to name a few.
For more information visit our website sierravistachamber.org or call David at
520-458-6940
Get Seen by Thousands of Potential New Customers
Page 3 Volume 2012, Issue 7
Member Spotlight on Enterprise : by Executive Director Amanda Baillie
After spending just a few minutes
in the lobby of the Enterprise build-
ing, it is easy to see why this is the
rental car company’s third largest
branch in Southern Arizona.
A constant stream of customers and
phone calls means the team of of-
fice workers, drivers and mainte-
nance staff are always on the go.
Leading the way is branch manager
Nicole Nicholson, who came on
board in August last year after pre-
viously working in Tucson. She has
been with Enterprise for six years.
“We are extremely busy but I have
a wonderful team and we work well
together,” said Nicole.
Serving a military town means the
office is dealing with a continuous
flow of travelers visiting Fort Hua-
chuca, where Enterprise also has a
satellite office.
On an average day the business is
helping around 50 people, which
can double during holidays.
“Of course, we are dealing with a
lot of soldiers but we also help
many corporate customers, as well
as provide insurance replacement
vehicles,” explained Nicole
(pictured below).
Enterprise is also known for its pick
-up service, which is free of charge
to customers living in Sierra Vista,
Fort Huachuca, Hereford and Whet-
stone, while those who live or stay
further afield pay a small charge.
The company will also take its cli-
ents home when they return their
vehicles.
A member of the Chamber since
1995, Enterprise has always valued
being a member of Sierra Vista’s
leading business organization.
“Now that I’ve established myself
in this branch I want to start getting
out and meeting other businesses
and making new connections,” said
Nicole, who won the chance to
have Enterprise spotlighted in The
Vista after attending her first Busi-
ness At Twilight last month. “The
Chamber is certainly a great way of
doing that.”
To find out more about Enterprise
and its services, which also in-
cludes leasing and selling vehicles,
as well as renting commercial
trucks, call 458-2425. Enterprise is
located at 743 E. Fry Blvd., on the
corner of 7th Street.
Would you like your business to be
featured in the Member Spot-
light? Join us at our next Business
at Twilight for your chance to win
this free benefit.
Upper San Pedro Partnership Water Conservation Grant Program
Get a grant to save money on water
costs! Your business can improve its
cash flow while supporting the
economy, Ft. Huachuca, and the San
Pedro River.
Who's eligible? Any business in the
Sierra Vista Sub-watershed
(including Sierra Vista, Bisbee,
Tombstone, Naco, Huachuca City
and the unincorporated areas).
How do you get started? It is as
easy as 1-2-3!
1) Call a friendly Water Wise Spe-
cialist at 458-8278 x 2150 and make
an appointment for a complimentary
on-site visit.
2) Decide what you want to replace
or install. With your input, the Wa-
ter Wise Specialist will offer recom-
mendations and together you will
figure out how you can save water
and money.
3) Fill out an easy, one-page appli-
cation.
Grants help you:
Replace older toilets with newer
ones.
Install waterless urinals.
Replace outdated commercial wash-
ing machines with water efficient
ones.
Install cartridge filters for swim-
ming pools instead of sand filters.
Remove costly turf or install an easy
Xeriscape or RainScape.
There are many more options to
choose from. Call a Water Wise
Specialist today!
Page 4 The Chamber Vista
Schedule of Events
2 July - Registration for 2012 Home
& Business Expo Opens
4 July - Independence Day
10 July - Legislative Affairs Com-
mittee Meeting, 7:30 am, Sierra
Vista Chamber
10 July - Ambassadors Meeting,
11:30 a.m., Landmark Café
11 July - MAC Luncheon, 11:30
a.m., Thunder Mountain Activity
Center (TMAC)
12 July - Mountain Vista Apart-
ment’s Business at Twilight, 5 pm,
4400 E. Busby Drive
17 July - City Council Candidate
Forum, 6 pm, Buena High School
26 July - Candidate Meet & Greet, 6
pm, Pueblo del Sol Country Club
30 July - Flyer Inserts for August
Vista are due
Sun Mon Tue Wed Thu Fri Sat
1 2 3 4
Independence
Day
5 6
7
8 9 10 LAC/
Ambassadors
11
MAC
12
BAT
13 14
15 16 17
Forum
18 19 20 21
22 23 24 25 26
M & G
27 28
29 30
FLYERS
31
July 2012
Business at Twilight
Hosted by:
Mountain Vista Apartments
4400 E. Busby Drive
July 12
5:00 pm - 7:00 pm
Catered by Lucky Wishbone
Come out for great networking opportunities, prizes,
50/50 raffles and tours of the facility.
Leadership Sierra Vista
“Shaping the Sierra Vista Area
One Leader at a Time”
Leadership Sierra Vista is a community leadership
development program of the Sierra Vista Area Chamber. The Leadership Program is limited to 20 participants and
anyone can apply. The Leadership Program benefits the in-
dividual participant, their employer and the community as a
whole.
Page 5 Volume 2012, Issue 7
Did you know that you can place your
business card size ad in the Vista for
only $50 per issue or your logo
for $25!!!
Sign up for 12 issues and save
$100 on a business card ad and $50 on a
logo placement.
Events at A Glance
For upcoming events please visit us at www.sierravistachamber.org/events
Clockwise from Top Left: 3D Game
Box’s Ribbon Cutting Ceremony, Amanda
speaks with attendees at Chamber101,
Ambassadors meeting, LAC listening to a
presentation from Hank Huisking, Tom
Borer speaking to the audience at the Mili-
tary Affairs Committee Luncheon, BBB’s
Business at Twilight held at Lawley Kia,
Frye’s Ultimate Celebrating their grand
opening Ribbon Cutting Ceremony, Bag It
Up DJ celebrating their Showroom Ribbon
Cutting Ceremony.
Page 6 The Chamber Vista
By Tim Berry
There once was a time that every
business plan had a mission or a vi-
sion statement, and we did them basi-
cally because we were told we were
supposed to. That's ancient history
now, I hope. Whether it's mission,
mantra, or vision, you do it because
it's good for your business. Which
means you're going to use it, or you
don't bother.
Mission statements
I've been mistrusting mission state-
ments since the early 1980s when I
first started writing and reading busi-
ness plans. They're so often nothing
but hype. I credit Guy Kawasaki for
exposing meaningless mission state-
ments to the world in 2006, by ask-
ing:
1. do the employees know what the
mission is; and
2. could anybody tell, from reading
the mission, your company from
any other?
I say a mission statement should
explain what the company does
for each of the three main stake-
holders: customers, employees,
and owners. I'm amazed at how
few of them talk about more than
high ideals they supposedly hold.
Do you have a mission statement?
Do you know what's in it? Does it
talk about what the company does for
all three groups?
Vision Statements
I confused vision with mission for
many years, and that was while mak-
ing a living helping companies with
business planning. It turns out, I dis-
covered eventually, that a vision is a
view of the future. Think of the rela-
tionship between visions and dreams.
Imagine what your company should
be (its size, its business offerings, its
customers, and so forth) three years
from now. That's your vision. It's
useful for some organizations, less so
for others.
Mantra
The mantra is just three or four
words, a reminder of the most essen-
tial boiled-down core of what you're
doing. Guy Kawasaki suggests Fed-
eral Express should be 'peace of
mind,' for example, and Nike should
be 'authentic athletic performance.'
Does your company have a mantra?
Could you create one?
And Why Do You Care?
Remember for all three of these
sometimes-business-plan-
components, they're all about busi-
ness fundamentals: it's about busi-
ness, not the document. If you don't
get business benefits from any of
these, then don't bother.
What you're most likely to get are
two benefits related to strategy.
1. First, strategy is focus. Strategy
is very much about what you're
doing, as in what are the key ele-
ments of the business that make
the most difference, and also
what you're not doing. Mission,
vision, or mantra can help make
those key elements clearer.
2. Second, strategy means nothing
without implementation, and im-
plementation depends on habit or
habit-like behavior. It's about
reminders. We're all busy out in
the real world, so we need to be
reminded, on a regular basis,
about what's really important,
and what isn't.
So mission, vision, or mantra, well
used, can be tools to help you de-
velop, maintain, and implement a
business strategy. And if they aren't
that, and if you can't find any other
essential business purpose, then
maybe you don't waste your time
with them.
What are Mission, Mantra, Vision, and Why Do You Care? Courtesy of SBA.gov
Once a month the Chamber of Commerce will review the City of Sierra Vista’s new business license list. The
Chamber and sponsor of the program will visit the new store front businesses and present them with a framed
“good luck buck” bearing the Chamber’s and sponsors logo, to welcome them to the business community.
There will be NO sales pitch from the Chamber or for the sponsor’s product unless specifically asked for by
the business. Chamber and sponsor can/will follow up with the business a month later regarding membership
and their product.
NATIONAL BANK OF ARIZONA, Fry Blvd. Branch and Hwy 92 Branch, signed on to be our first sponsor
for July 1 through December 31. Beginning the first week of each month, representatives from National Bank
of AZ and the Chamber will be visiting the new businesses in town.
The Chamber is excited to announce our newest program: The Good Luck Buck!
Page 7 Volume 2012, Issue 7
Thank You to These Members for Renewing Their Commitment to The Business Community:
A Special Welcome to Our New Members! 1-2-3 Credit Card Processing -
(800) 668-1293
All Tune & Lube - (520) 458-5444
American Systems - (703) 968-5221
Charliez Intimate Boutique -
(520) 459-1182
Corium 21 – The Aloe Miracle - (520) 241
-1736
Ernie’s Auto Service - (520) 459-3091
Indochine Restaurant - (520) 459-2805
Joshua Meyers – Apex Merchant Group -
(520) 678-2518
Silhouette Studio - (520) 227-4403
Southeast Arizona Rural Chamber Alli-
ance
Thirty – One Consultant, Kimberly Tier-
ney - (573) 259-2152
Tierra Antigua Realty – Brandy Flores
- (520) 439-8888
TnA Boxing - (520) 456-5443
A Better You
Aaron’s Sales & Lease
Ownership
Arby’s Roast Beef Res-
taurant
Arizona Water Com-
pany
Bella Vista Motel
Beverage Warehouse
Big O Tires
Bonanza Cleaners &
Laundry
Boys & Girls Club of
Sierra Vista
Candlewood Suites
Canyon State Wireless
Castle & Cooke Arizona
Castro Electric
Cochise Children’s
Dental Center
Discount Tire
Fairfield Inn & Suites
by Marriott
First Christian Church
Fort Huachuca Cavalry
Association
Fran Richey Insurance
Agency
Holiday Inn Express
Hotel and Suites
KANMAR
Kindred Nursing and
Rehabilitation
Monty’s Motors, Inc.
New Horizons Com-
puter Learning Center
Pioneer Title Agency
PPEP TEC High School
Pueblo del Sol Country
Club
RV City
Schlotzsky’s/Cinnabon
Sherwin Williams
Sierra Pest/ Termite
Control
Sierra Toyota – Sierra
Scion
Sierra vista Ace Hard-
ware
Sierra Vista Realty
Southeastern Arizona
Contractors Association
Southern Arizona Dis-
tributing
Sulphur Springs Valley
Electric Coop.
The Place at Savanna
Springs
United Pathology Labo-
ratory, Ltd.
University Physicians
Healthcare Group
Executive Club Members
A+ Texture
American Family Insurance
American Systems
Arizona Water Company
Best Buy
BrightStar
CACI, Inc.
Campstone Transfer, Inc.
Castle & Cooke Arizona, Inc.
Castle & Cooke Mortgage, LLC
CGI
Cherry Creek Radio
City of Sierra Vista
Coca-Cola Refreshments USA, Inc.
Cox Communications
Data Systems & Technology, Inc.
Dental Village
Fairfield Inn & Suites by Marriot
Farmers Insurance - Ginny Francis
Garden Terrace Assisted Living Home
General Dynamics Information
Technology
Horizon Moving Systems of Sierra Vista,
Inc.
Huachuca Mountain Insurance Agency
KKYZ Radio
Landmark Café
Lawley Automotive Center
Lawley’s Team Ford
Life Care Center
Long Realty Co.
Longhorn Restaurant
Mall at Sierra Vista
ManTech Telecommunications & Info
Systems
Mr. Fix It of Sierra Vista, LLC
National Bank of Arizona
Netmedix IT Solutions
New Frontier Animal Medical Center
Northrop Grumman Corporation
Patio Pools & Spas
Pioneer Title Agency
Pueblo del Sol Country Club
Restless Wings Photography
Rosemont Copper Company
Salient Federal Solutions
Sentrillion
Sierra Vista Ace Hardware
Sierra Vista Herald Bisbee Daily Review
Sierra Vista Regional Health Center
Southeastern Arizona Contractors
Association
Southern Arizona Media Productions
Southwest Gas Corporation
Southwestern Eye Center
Stachel & Associates, P.C.
STG Inc.
Stilwell’s Learning Center, LLC
Suburban Extended Stay Hotels
Sulpher Springs Valley Electric Coop.
Sun Canyon Inn
The Boeing Company
TMS - Ty Media Services
TownePlace Suites by Marriott
University of Phoenix -Sierra Vista
Campus
Wal-Mart Stores, Inc.
Wayland Baptist University
Wells Fargo Home Mortgage
Windemere Hotel & Conference Center
21 E. Wilcox Dr.
Sierra Vista, AZ. 85635
The Chamber Vista is a publication of the Sierra Vista Area Chamber 21 E. Wilcox Drive, Sierra Vista, AZ 85635 (520) 458-6940, Fax: (520) 452-0878
www.sierravistachamber.org Mission Statement The Sierra Vista Area Chamber promotes business and provides leadership for the improvement of the community. 2012-13 Board of Directors Executive Officers Chairwoman - Dee Dee Hoeft, Wells Fargo Home Mortgage Past Chairman - Frank Gonzalez, Lawley Automotive Chair Elect - Jean Giuffrida, Long Realty Treasurer - Michael Benson, TDY Housing Secretary - Rick Shelley - Horizon Moving Systems of Sierra Vista Board Members Elsie MacMillan - Sierra Toyota Ken Cecil - Mall at Sierra Vista Phil Vega - Sierra Vista Herald / Bisbee Daily Review Randy Sueskind– Cherry Creek Radio Pamela Anderson - Landmark Café Jack Blair - Sulphur Springs Valley Electric Cooperative Anita Farrow - National Bank of Arizona Joe Stroud - Edwards Financial, Inc. Nancy Nash - Stuff ‘N Baskets Nathan Williams - Nathan Williams, Law Office
Sierra Vista Area Chamber PRESORTED
STANDARD
US POSTAGE PAID
HEREFORD, AZ
PERMIT NO. 29
CURRENT RESIDENT OR
Chamber Staff Executive Director - Amanda Baillie, [email protected] Membership & Marketing Director- John Hargraves III, [email protected] Communications Director - David Elkins, [email protected] Office Manager - Leah Hastings, [email protected] Events Coordinator - Diane Erwin, [email protected] Administrative Assistant - Leah Barnes, [email protected]