Ujjwal Kabra 27 July 2013

Introduction to InMobi App Publish Simplifying App Distribution for Android Developers

About me •  Joined InMobi in June 2009 •  In Bangalore •  Engineering & Product •  Working on App Publish for the last 1.5

years

Agenda

‣  Why are Alternate App Stores important?

‣  Challenges in distributing through Alternate App Stores

‣  How App Publish Solves these challenges?

‣  Demo

‣  Questions

Advanced users are looking at alternate sources

Poor local / regional support

Not available on all devices

Why look beyond Google Play?

User mindshare - 800k apps competing for attention

Alternate App Stores… How Many?

5  

300+ Android App Stores!

Closed Doors – No direct developer programs

Complex Laws & Agreements

Increasing Efforts / Low ROI

What are the challenges in publishing to alternate app

stores?

Reporting & Settlements

How App

Publish Works

What App Publish does

Android Apps (or widgets, wallpapers, utilities)

App Publish – what we do for developers

Alternative App Channels (Independent, Operator, OEM)

Downloads

What App Publish does

Android Apps

The App Publish Difference

App Stores

NORMAL APP SUBMISSIONS PROCESS (different for each store)

Single platform lets you submit to multiple stores at the same time

Select Stores based on app attributes – pricing, ads, IAP, language etc.

Marketing translations across all required languages

Automated Image Manipulations to satisfy 100s of Image

requirements

Single portal makes submission management easier

The

best

par

t is

…

.. single dashboard to check reports & settlements

App Store Filters by Region, Business Model & Aggregators

New EZPublish Mode: Auto fetch your binaries,

description & images from Google Play

Based on developer feedback from our first 1000 developers J

Bonus : New Features in July 2013 release

More feedback from Developers

Multiple IAP SDK support

Promotions on App Publish stores

Social, Feedback, Ratings etc.

Gateway to China!

What’s next? Coming Soon!

1.  Intense competition in Google Play, App Publish changes this

2.  FREE to use NO SDK and all downloads deliver a $ value to Developer

3.  Global reach, access to over 300m Android users in over 150 other stores

4.  Estimating over 1b downloads to target with reduce competition

4 Reasons for Developers to use App Publish

Questions?

Ujjwal Kabra Product Manager, App Publish ujjwal@inmobi.com @brilliantnut

www.inmobi.com/app-publish AppPublish-Support@inmobi.com facebook.com/inmobi twitter.com/inmobi

Thank you.