july 2012
DESCRIPTION
LocalBrand.co.id July 2012 EditionTRANSCRIPT
Live Simply.
Go Local.
# 08 . July 2012
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a photograph or picture developed or
executed in black and white or in vary
ing tones of only one color.
dictionary.com
A monochromatic object or image has
colors in shades of limited colors or
hues.
wikipedia.org
Based on definitions above, mono
chrome is a condition where thereí s
only one color hue with tints and
shades added. Monochrome is one col
oring method that is expected to make
us look chic and ës afeí. But if weír e
not smart enough in mixing apparels,
weíll be missma tching and look over
dressed indeed. Usually people use
their favorite color to express their per
sonality, like wearing pink from head
to toe; dark pink, light pink, nude pink,
and every kind of pink ñ which looks
absurd. Applying monochrome comes
as a solution. People choose to wear a
simpler monochrome to feel safe and
accepted... they wear blacka nd white
monochrome, known as grayscale!
Dwimayu Budinastiti
Editor of LocalBrand.co.id eM agazine
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WHITE TROUGH LONG DRESS / MABIBILI / 279 K
GENY PLATFOR,M / GRACE ET MERCY / 260 K
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BOWY GREY SHORT / KLEIO / 165 K
cross long SLEEVE / MONSTORE / 319 K
GENY PLATFOR,M / GRACE ET MERCY / 260 K
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What does ALLURA mean? ALLURA is simply inspired by the
word ëa llureí which literally means
the power to entice by charm or
attraction.
What is the concept of ALLURA itself?ALLURA is a range of ac
cessories collection with
a touch of vintage theme
for babies, teenagers, and
adults. It represents the
beauty of flowers and other
sweet elements.
The goal is to bring the pride
that is found in every handmade
piece of it that delivers the qual
ity product you want most. The true
quality because of the heart, attention
and care put into these handmade products.
When was it created? How was it happened? Why did you create ALLURA ?It was established on 2010 and the beginning was based on a
valuable experience. One of my colleagues asked me if i could
make her a hairpiece for the prew edding photoshoot, some of
friends came in similar ideas too after seeing the picture. Doing
it made me realize that I could make a business and expand the
opportunity to develop my creative instinct.
Whats make you different with others? Most of the products are handmade/handcrafted, as well as the
exquisite details and ornament. Our products create unique feel
of being traditionally romantic with a modern edge.
Who wears ALLURA ?ALLURA has two categories; ALLURA & ALLURA PE
TITE. ALLURA is suitable for teenagers and adults
ranging from 17 ñ 40 years old; ALLURA PETITE is a
selection of hair accessories to suit every little girl.
Whats the concept of the latest ALLURA collection? Tell us a story!We are currently having a partnership with global
& wellr espected brand in providing an exclusive
product for babies. We are focusing on making little
accessories with intricate details. This is such a won
derful experience we never imagined before.
Define ALLURA in 3 words ... Can we say 4 words? Ití s ìSw eet, Vintage, Personal,
and Thoughtful.î
Is there any signature style in every ALLURA collections? What is it?
ALLURA products combine flowers, lace, beads, embroidery, and others which re
sults in a unique, beautiful and oneo fa k ind product. The color nuance is pastel
and vintagel ook color. Most of the products are also oneo fa k ind item; thereí s
always uniqueness in each arrangement.
ALLURA in 2 more years...A new business expansion. We want to have significant development in existing and
new markets by that time.
What does Le Peep mean?
Le Peep was named after a list of bird
family called “Early Birds”. In Ameri-
can idiom, early birds means a per-
son who usually gets up early in the
morning. So we always want to be the
first brand to lead the market.
What is the concept of
Le Peep itself?
In style we try to adapt sim-
ple, wearable, and we add a
little bit of twist in every de-
sign. In pricing concept we
want this brand to be more af-
fordable than other brands since
there has been a lot of competition
in the market lately.
Featured Brand
morning. So we always want to be the
first brand to lead the market.
What is the concept of
want this brand to be more af-
fordable than other brands since
there has been a lot of competition
When was it created? How was it happened? Why
did you create Le Peep?
Le Peep was created at 29 June 2011. We are best friends since Junior
High School and we have the same passion which is fashion. After we
graduated from college, we decided to establish our own brand togeth-
er. As we stated it before, fashion is our passion. So developing our own
brand is always been our biggest dream. So Le Peep is kind of a dream
come true!
What makes you different
with others?
Every person has their own unique-
ness, and every brand has their own
core competencies. In our case, we
consistently create a unique series
of campaign in each season. We are
also a risk taker. We are not afraid to
participate in some big events such
as Brightspot Market, Trademark
Market, Pop Up Market, Next Level In-
donesia, etc.
Who wears Le Peep?
We think everybody. Because in each
collection we try to explore a differ-
ent style without losing our basic
character.
What’s the concept of the
latest brand collection. Tell
us a story!
Our latest collection is actually what
defines us. The style of the collection
is as usual simple and wearable, but
in the series of our campaign we col-
lage sweet element with a touch of
dark mood to add the twist. In short
words, this collection really want
to show the experimental side of Le
Peep.
Is there any signature style/
color/ material/ cutting in
every Le Peep collections?
What is it?
Our signature style is backless. Be-
cause in material and color we love
to experiment a lot.
Define Le Peep 3 words …
Sweet, Alluring, Experimental
Le Peep in 2 more years..
We have a lot of dreams for our baby
brand. So in two years we want to
have our own store and we hope at
that time this bird can finally spread
wings around the world.
Give us a sneak peak of Le Peep’s next collection?
It’s a surprise.! But definitely it’s less colorful than the previous one because we want
to show the sweet side of Le Peep.
What do you think about
local fashion nowadays?
What’s “in”?
We think in color wise, our local fash-
ion is still crazy about nude color. In
cutting, asymmetrical cuts is still in.
And for the material, chiffon, and cot-
ton still rules.
http://www.localbrand.co.id/lepeep
SHOP NOW!
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