july 1 st – november 30 th, 2014 united dealer launch kit
TRANSCRIPT
July 1st – November 30th, 2014
United Dealer Launch Kit
Art Markers • Binders • Correction • Desk Accessories • Dry-Erase Boards • Dry-Erase Markers & Supplies • Easel Pads • Erasers • Filing Flags • Glues & Adhesives • Highlighters • Indexes • Labels • Laminators & Pouches • Lighting • Mounting • Name Badges • Pad Folios/Journals •
Pencils & Pencil Lead • Pens & Refills • Privacy Filters • Report Covers • Screen Protection Films • Sheet Protectors • Shipping & Packaging • Tape Sponges • Spray Cleaners • Sticky Pads • Tape
Dispensers & Office Tape • Waste Receptacles • Water Coolers • Workplace Safety
Best Brands in the Business!
• 3M, Avery & Newell-Rubbermaid are partnering up in 2014 to offer you the opportunity to grow and to support your participation in the Destination Tokyo promotion!
• From July through November 2014, various marketing touch points will be available via United Destination Central for you to implement and execute.
• Tools are available by brand and include an exciting thematic overlay.
(See slides 6 – 13 for campaign event overviews).
• To take advantage of these great programs, simply:
1. Select the events you’d like to run2. Create a promotional calendar & schedule your events3. Visit United Destination Central to download 4. Execute your program!
Program Overview
• United Destination Central is Your Source for Shopper Engagement and Selling Tools
• See Appendix for More Details on Each Marketing Tactic
United Destination Central
Editable PDF
sell sheetsBanner ads & web tiles
Social content
Product Flyers
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Overviews• See Slides 8-10 for details on each Joint Theme event • Visit United Destination Central to view supplier campaign info
Campaign Event Calendar
Q3 Q4 Jul Aug Sep Oct Nov
Joint Theme Back To School Trade Up/ Value Packs
Style, Color &Fashion
A Sweet Deal Stock Up in Style Get Organized Food for
Thought
We've Got You CoveredJan San
Durable Organization Made Easy!
Make It Pretty & Send It!
Add Style toYour Event Label It &Find It Send It Out
Right
Jumpstart Your Meeting w/EXPO
Uni-ball –Inspire Brilliance
Sharpie 50 Ways
Find Your Inkjoy!
Office Org/DYMO
““Trade Up/ Value Packs”Trade Up/ Value Packs”
““Style, Style, ColorColor && Fashion”Fashion”
““Back to School”Back to School”
Bonus Points
Sales ToolsMarketing
Joint-Supplier Campaign Events
Event Calendar
United Destination Central
Featured Items
Timing:
• July 1 – August 31, 2014
Participating Suppliers:
• 3M, Avery, Newell-Rubbermaid
Program Overview:
• Use shopper engagement
tools to promote the hottest
items in back to school
Shopper Engagement Tools:
• Banner/Theatre Spots
• Editable PDF Sell-Sheet
• Details Microsites:
• www.AveryDetails.com• www.3MDetails.com• www.SanfordDetails.com
Earn Bonus PointsEarn Bonus Points on 60 ‘Back to School’ items in July & August
Back to School
Timing: • September 1 – September 31, 2014
Participating Suppliers:• 3M, Avery, Newell-Rubbermaid
Program Overview: • Use shopper engagement
tools to promote popular value
packs and trade up items
Shopper Engagement Tools:• Banner/Theatre Spots• Editable PDF Sell-Sheet• Details Microsites:
• www.AveryDetails.com• www.3MDetails.com• www.SanfordDetails.com
Earn Bonus PointsEarn Bonus Points on 60 ‘Trade Ups & Value Pack’ items in September
Trade Ups & Value Packs
Timing:
• October – November 30, 2014
Participating Suppliers:
• 3M, Avery, Newell-Rubbermaid
Program Overview:
• Use shopper engagement
tools to promote the brightest &
most fashionable items for the office
Shopper Engagement Tools:
• Banner/Theatre Spots
• Editable PDF Sell-Sheet
• Details Microsites:
• www.AveryDetails.com• www.3MDetails.com• www.SanfordDetails.com
Earn Bonus PointsEarn Bonus Points on 60 ‘Style, Color & Fashion’ items in October & November
Style, Color & Fashion
Supplier-Specific Campaign Events
A Sweet Deal- July
Stock Up In Style- August
Get Organized- September
Food for Thought- October
We’ve Got You Covered Jan-San- November
Bonus Points→ Earn bonus points on 3M ‘Featured Items’ to support these campaigns.
Visit United Destination Central for a list of Featured Items & Shopper Engagement tools to promote these 3M campaigns.
3M Campaigns
Avery CampaignsDurable Organization Made Easy!- July
Mailing & Shipping, Design & Print- August
Meetings & Events- September
Organization – Filing & ID- October
Mailing & Shipping Solutions- November
Bonus Points
→ Earn bonus points on Avery ‘Featured Items’ to support these campaigns.
Visit United Destination Central for a list of Featured Items & Shopper Engagement
tools to promote these Avery campaigns.
• Jump Start Your Meeting with EXPO– July
• uni-ball: Inspire Brilliance– August
• Sharpie 50 Ways– September
• Find Your InkJoy!– October
• Make It Your Own– November
Bonus Points
→ Earn bonus points on 75 Newell-Rubbermaid ‘Featured Items’ to support these campaigns.
Visit United Destination Central for a list of featured items + shopper engagement
tools to promote these Newel-Rubbermaid campaigns.
Newell-Rubbermaid Campaigns
Appendix
Theatre Spots & Web Banners
• Add theatre spots to your website with highlights products and thematic overlay to generate excitement, interest and purchases.
Editable PDF Sell Sheets
• Customize editable sell-sheets with your own company information and pricing.
Details Microsites
• Supplier-specific websites with robust selling content such as videos, demos, brochures and buying guides that can be houses on dealer websites
• Send email blast to your customers to announce thematic overlay, deliver a product coupon and to highlight featured items.
Social Content
• Post compelling headline on FB and Twitter
• Post product solutions specific to your products on your blog
Marketing Touch Points
Destination Tokyo Questions:Contact: [email protected]