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    Best Practices for Enterprise Content ManagementVendor Selection and Implementation

    Kenneth ChinKaren Shegda

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    1

    65% ofFortune 1000

    80% of Global 500

    55Conferences

    3,800CIOs

    730 AnalystsServing Clients

    in 80Countries

    100,000IT End-User

    Inquiries

    10,000

    MediaInquiries

    2.7 MillionIT End-User

    Searches

    60,000

    Clients

    10,800Client

    Enterprises

    5,500Benchmarks

    Welcome!Thank you for joining this Gartner webinar.

    Today's topic is Best Practices for Enterprise Content ManagementVendor Selection and Implementation "

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    Here's how to participate in today's webinar You can listen to the presentation using

    your computer's speaker system as thedefault (VoIP).

    Or dial the conference line by selectingUse Telephone in the webinar audio pane. Have a question for the presenter(s)?

    Type it into the Questions panewe willanswer as many as time permits.

    A recording of this presentation will besent to you within 48 hours.

    If you would like a copy of today'spresentation, contact your Gartner Account

    Executive or gartner.com/webinars. Please note you may be polled during

    the webinar; only aggregate answerswill appear.

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    Best Practices for Enterprise Content ManagementVendor Selection and Implementation

    Kenneth ChinKaren Shegda

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    $5 millionor more:

    7%$1 million to

    less than$5 million:15%

    $500,000 to lessthan $1 million:

    14%

    What Do Organizations Expect to Spend Manage Your ECM Project Wisely

    $250,000 to lessthan $500,000:17%

    $100,000 toless than

    $250,000:17%

    $50,000 to lessthan $100,000:11%

    Less than$50,000:5%

    More than 40% ofenterprisesunderestimateprocess andorganization issues.

    36% oforganizationssurveyed spentmore than$500,000 forECM in 2009

    More than 50% oflarge ECM projectswill fail if fewer thansix months is spenton planning andvendor selection.

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    Key Issues

    1. What key market trends are changing thelandscape of content management?

    2. Which are the leading ECM vendors and ofwhat pitfalls and promises must customers

    beware with each?3. How can organizations successfully deploy

    content management across the enterprise?

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    Key Issues

    1. What key market trends are changing thelandscape of content management?

    2. Which are the leading ECM vendors and ofwhat pitfalls and promises must customers

    beware with each?3. How can organizations successfully deploy

    content management across the enterprise?

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    Dynamic Content

    Fixed Content

    Enterprise Content ManagementProduct, Architecture or Framework?

    DocumentManagement

    Web ContentManagement

    DocumentCollaboration Workflow

    ImagingImagingRecordsRecordsManagementManagement

    E-Mail Archiving

    DAM E-Forms

    Document Archiving

    Basic

    ContentServices

    Enterprise

    ContentManagementInfrastructure/Applications

    Extended functionalityCore ECM suite component

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    Plan Now for the Next Wave in ECM

    Maturity of ECM grows in the enterprise ECM becomes part of the infrastructure Adoption of Microsoft SharePoint

    Disruptive market influence.

    Convergence of ECM and BPM Compliance and information retention gets higher

    profile at the C-level. Web 2.0 and mobile technologies driven by user

    expectations.

    Alternative delivery models gain increased interest

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    Key Issues

    1. What key market trends are changing thelandscape of content management?

    2. Which are the leading ECM vendors and ofwhat pitfalls and promises must customers

    beware with each?3. How can organizations successfully deploy

    content management across the enterprise?

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    Magic Quadrant for Enterprise Content Management, 2009

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    Critical Capabilities for ECM Platforms

    Source: "Critical Capabilities for Enterprise Content Management Platforms" October 2009, ID:G00170702

    i f Sh i l i

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    Microsoft SharePoints Role in YourEnterprise

    Before YouTake the Plunge

    Before YouTake the Plunge

    MapSharePoint's

    functionalmaturity to your

    requirements

    MapSharePoint's

    functionalmaturity to your

    requirements

    Team Collaboration Team sites, task management,

    wikis, blogs, discussions and profiles Document library services (version control,

    document-level security, enforced check-out)

    Content Management Solid BCS, but not full ECM Federated search Some process capabilities but not extensive WCM suited for existing SharePoint

    customers, especially for intranets Immature as a CEVA foundation

    Portal Horizontal portal best for B2E Limited portal interoperability

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    Participant Poll #1

    How is Microsoft SharePoint deployed for contentmanagement in your enterprise?

    - As an Departmental solution- Integrated or deployed along with other ECM systems- As an enterprise platform for ECM applications- Dont use Microsoft SharePoint at all

    Please select the option(s) that best fits your situationResponses are confidential

    V d E l ti F k

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    Vendor Evaluation Framework:Strategic vs. Tactical Selection Criteria

    StrategicStrategic

    TacticalTactical

    Functionality- Document Mgt- Imaging- Workflow- Records Mgt- Web Content Mgt- Collaboration

    Architecture- Platforms- Scalability- Security- Application Dev- Usability- Manageability- Standards

    Integration- Suite- Third-party

    Cost- Initial

    - Ongoing

    Service- Professional Services- Ongoing Support

    Viability- Financial- Organizational- Market

    Vision- Company- Product- Service

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    Key Issues

    1. What key market trends are changing thelandscape of content management?

    2. Which are the leading ECM vendors and ofwhat pitfalls and promises must customers

    beware with each?3. How can organizations successfully deploy

    content management across the enterprise?

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    #1 Develop A First Year Plan for ECM

    1. Create project oversight team2. Have a clear project rationale why?

    3. Inventory existing applications and vendors4. Conduct market research5. Document key business processes

    6. Administer document inventories7. Create document templates and metadata8. Build and pilot information access

    methodology.9. Plan integration and migration strategies10. Write requirements document and issue RFP11. Evaluate and select vendors, implementation partners12. Establish a content governance program

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    #2 Use Maturity Model to Assess ECM Investment

    0"Nonexistent"

    Ad hoc

    EstablishContent

    GovernanceFramework

    2"Developing"

    Governance

    Integrate

    Content andBusinessProcesses

    3"Defined"

    Consolidate& Integrate

    DevelopEnterpriseElectronic

    InformationManagementStrategy and

    Road map

    4"Managed"

    UnifiedVision

    Innovate andDeployContent-centric

    Applicationsto DeliverBusiness

    Value

    5"Optimized"

    StrategicDeployment

    AddressGrowth ofContent

    1"Initial"

    Basics

    ExpandManagement

    Of Files

    Implement

    BasicContentServices

    SecureExecutive

    Sponsorship

    BroadenElectronic

    InformationManagementTechnologiesDeployment

    ConsolidateMultiple

    EnterpriseElectronic

    InformationManagement

    Platforms &Repositories

    EstablishCompetency

    Center

    Maturity

    Sophisticated

    Immature

    Phase of Maturity

    ObtainBusiness

    UnitCommitment

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    Participant Poll #2

    What maturity level do you see your enterprisetoday?

    Level 1 InitialLevel 2 DevelopingLevel 3 DefinedLevel 4 Managed

    Level 5 Optimized

    Please select the option(s) that best fits your situationResponses are confidential

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    Average per Seat Cost

    Distribution of ECM Project Costs

    Maintenance

    #3 Project the Cost for ECM

    BCSBCS ECMECM$100 $1,200

    40%Software

    20%Infrastructure

    40%Services

    Standard Premium18% 25%

    #4 Perform Due Diligence When Selecting

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    #4 Perform Due Diligence When Selectinga Systems Integrator

    Industry knowledge: The provider shouldhave knowledge of and experience in theorganization's business and industry.

    Experienced implementation team: The teamsupporting the implementation should havesuitable qualifications.

    Vendor certification: The provider and itsstaff should be certified by the vendor.

    Geographic coverage: For multinational organizations, the providermust be able to provide global coverage and local country support. Business processes: The provider should have provenmethodologies and tools for project management, for example,implementation processes. Rates: The rates of professional services should compare to industrynorms. If not, the provider should be able to explain why. Service-level agreements: Build these into implementation plans

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    #5 Prioritize Your ECM Projects

    Balance the ECM project portfolio to optimize overall return.

    Long-duration, limited-transformation projects.

    Low-risk/high-reward;short-duration/significanttransformation projects.

    High

    Low

    High-risk/low-rewardProjects.

    Give thesepriorityReward

    Risk High

    Low

    EliminateEliminate

    EliminateEliminate

    Categor ize byrisk andreward

    Increasing Risk

    I n c r e a s

    i n g

    V a l u

    e

    B

    F

    CD

    GE

    Target Portfol io

    Consider some of these

    High-risk/high-reward;low-risk/low-reward

    Projects.

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    Summary

    Develop an ECM strategy for your enterprise Assess the maturity of your enterprise for ECM Assess the maturity of your enterprise for ECM

    Use a structured framework for evaluating ECM vendorsUse a structured framework for evaluating ECM vendorsDevelop an ECM implementation roadmapSelecting the right SI partner Selecting the right SI partner Prioritize and manage your ECM project portfolio

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    Related Gartner Research

    Five Best Practices for Avoiding ECM Project FailureKaren Shegda (G00169366)

    Build Your 2009 ECM Project Road Map to AvoidFailure TrendMark Gilbert (G00166084)

    First 100 Days: Enterprise Content ManagementInitiativesKaren Shegda, Kenneth Chin ( G00173252 )Toolkit: Sample RFP for Enterprise ContentManagementKaren Shegda, Kenneth Chin ( G00166344 )Magic Quadrant for Enterprise Content ManagementToby Bell, Karen Shegda, Kenneth Chin, Mark Gilbert,Mick MacComascaigh ( G00170685 )

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    24

    Gartner Events

    Visit gartner.com/us/events

    Events for Applications Professionals:

    Customer 360 SummitJune 28 30, Los Angeles, CAService-Oriented Architecture & Application Development andIntegration Summit

    July 28-29, Sydney, AustraliaPortals Content & Collaboration SummitSeptember 15 16, London, UK

    Application Architecture, Development & Integration Summit

    November 15 17, Los Angeles, CA

    Experience live analyst expertise plus much more at a Gartner event.

    G S i /IT Th ld' i

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    25

    Gartner Symposium/ITxpo: The world's most importantgathering of CIOs and senior IT executives Hundreds of analyst led sessions, workshops, how-to clinics and more Role-based tracks designed to address your key priorities and challenges Immediately actionable take-awaysa clear action plan for the next 3, 6 and 12 months Mastermind Interview Keynotes with industry leaders

    The ITxpo show floor with hundreds of top solution providers and exciting startups

    Celebrating 20 years of Symposium/ITxpo

    September 14 16 So Paulo, BrazilOctober 17 21 Orlando, FL

    October 25 27 Tokyo, JapanNovember 8 11 Cannes, France

    November 16 18 Sydney, AustraliaVisit gartner.com/symposium to learn more

    Thank you for participating Do you have any

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    T i l t f i i g th l f t d bi

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