juliette melton - mobile user experience research
Post on 13-Sep-2014
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DESCRIPTION
Most user experience research takes place sitting behind a computer. And yet these days, most networked experiences are happening on mobile devices. Some common user experience research methods work well in a mobile environment — others don’t. In this talk, Juliette Melton will guide you through how to use some great existing research methods in a mobile context, how to incorporate some new (and fun!) methods into your arsenal, and propose next generation tools and services to make mobile user experience research even better. Juliette has ten years of experience building, managing, and researching digital environments and is a human factors researcher based at IDEO in San Francisco. She’s deeply interested in the intersections between digital culture, learning, and communication. Her work has spanned a broad range of industries including social media, casual gaming, education administration, electronic publishing, corporate banking, computer hardware, and public health. Community education — through workshops, lectures, and writing — is an important part of her work. Remote user experience methods, agile project management, and research program planning are frequent topics. Juliette holds an MEd from the Technology, Innovation, and Education program at the Harvard Graduate School of Education where she focused on developing models for innovative networked learning applications. She also has a BA in Comparative Literature from Haverford College. Follow Juliette on Twitter: @jTRANSCRIPT
Mobile User Experience Research
Juliette MeltonIDEO
flickr.com/coldtaxi
3 thingsWrite this down, we’re coming back to it.
What do we mean by “research?”
Inspiration
Fixing
What do we mean by “research?”
Inspiration (formative research)
Fixing (usability testing and analytics)
What do we mean by “research?”
Getting the right idea...
... getting the idea right
What do we mean by “research?”
Getting the right idea...
Media DiaryDistance done right
flickr.com/zzd
Punchcut Diary Study
Users generate data all the time.
People produce rich data.
Don’t exclude participants unnecessarily.
Paper iPhoneEarly-stage prototyping
flickr.com/stelladauer
Getting the right idea...
A quick formative research exercise
A quick note on concept validation
...getting the idea right
InstagramLessons in Beta distribution
MeexoMoving fast
AOL MailTesting iteratively, internally
Medical ReferenceHas to be right before release
The Smallest MobilePhysical usability
...getting the idea right
Usability Basics
Find some participants
Ask them good questions
Make sure the findings get to the right people
Repeat!
Participants
Existing users? (Twitter, newsletters)
Potential users? (Craigslist, flyers, Mechanical Turk)
Good Questions
“What are you goals and frustrations today?”
“Here’s this thing. I’m just going to watch you use it.”
“How many people signed up for this last month? How many of them completed the signup process?”
Three questions to avoid
Future
How they’d design a service
Asking by providing their reason
- Jared Spool
Sharing the findings
Good idea: brief topline, longer report only if necessary
Bad idea: Long report hanging out as an attachment in someone’s email
Sharing the findings
Good idea: talk directly to whoever’s responsible for making that change
Bad idea: expecting colleagues to pay attention to research
Make it repeatable
Plan appropriately for your organization’s goals -- guerilla-style or formal? Conference room or testing lab?
Internal traction
Agile
Parallel research track
Regularly planned research sessions
Research looks both backwards and forwards
Focus on product quality
Expectation that the project will shift course
Agile UXR Sample Schedule
Back to your 3 things...
How will you get the right idea and get the idea right?
What’s next
Screensharing
Data
Special thanks to...
Blake Engel, Punchcut
Dav Yaginuma and Romain David, Meexo
Ron Goldin, Akku
Carla Borsoi and Krista Sanders, AOL
Mike Krieger, Instagram
Brynn Evans, UX Researcher
