julie spira idate - dating 2.0: using social media to create brand loyalty
DESCRIPTION
Online dating and social media expert Julie Spira presented "Dating 2.0: Using Social Media to Create Brand Loyalty" at the Internet Dating Conference.TRANSCRIPT
Web Dating 2.0 ! Using Social Media To Increase Brand Loyalty
CyberDatingExpert.com
Cyber-Dating Expert ®
@JulieSpira [email protected]
Julie Spira
Early Adopter of the Internet Write about the Marriage of Love and Technology
CyberDatingExpert.com
Radio Show
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Why Dating 2.0? ENGAGE WITH USERS
CREATE COMMUNITY
SHARE SUCCESS STORIES
MOBILE DATING
LIVE INTERACTIVITY
VIRAL VIDEOS
BLOGGING
GREAT SEO
CyberDatingExpert.com
Social Media is Here to Stay
• Leading Social Media News Site • 413,000 Likes on Facebook • 2.1 million followers on Twitter
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• “Social Media’s impact was compared to the introduction of Black and White Television”
• “Sharing links is like buying drinks.”
Why use Social Media for Online Dating? • 600 million users* on Facebook 2011 (source: Goldman Sachs)
• Over 175 million users* on Twitter (with 300,000 new users per day)
• 35 hours of video content uploaded on YouTube per minute (source: Google)
• Updates indexed by Google & search engines
• Free marketing of your messages and special offers
• Promote success stories and engage with users
• Over 5 Billion mobile phone users
• Clickable links to your sales page on all profiles
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Social Media Menu • INTERNET – Over 1.97 billion users worldwide (June, 2010)
• TWITTER – 95 Million Tweets written per day
• LINKEDIN – Over 85 Million Business Professionals in 200 countries
• EMAIL – Over 107 Trillion messages sent in 2010, with over 294 Billion emails sent daily (*source Pingdom.com)
• YOUTUBE – Over 2 Billion videos viewed daily (Adults 18-55)
• APPLE – Over 300,000 iPhone apps with over 10 Billion downloads
• BLOGS – Over 400 million active blogs in the English language
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Love in the Headlines
‘Couples Finding Love in Cyberspace’
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Online Dating & Blogging Site Launch Date
SpeedDate June 2007
Zoosk December 2007
Online Booty Call
September 2008
JDate March 2009
OkCupid June 2009
Match May 2010
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The Social Network Best Film of the Year Golden Globe Winner
Features: Social plug-ins, Free indexing by Google, Custom page URL’s and tabs,
Contests & Polls
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596,372,520 Million Members
648 Million Unique Visitors*
3rd Largest Country in the World
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“There’s nothing more powerful than the Facebook ‘relationship status’ change.”
–Julie Spira
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• 50% of FACEBOOK users log on to the site in any given day
• More than 35 million users update their status each day
• More than 3 BILLION photos are uploaded to the site each month.
• The average user spends more than 55 minutes per day on FACEBOOK
• FACEBOOK pages are available in more than 70 languages.
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Dating Sites
Facebook Pages*
*Effective June 2010
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Site Facebook Fans Zoosk 1,402,790 Plenty of Fish 13,593 Gay.com 6,602 Match.com 5,799 eHarmony 5,538 LavaLife 2,200 OKCupid 2,121 Chemistry 1,634 Online Booty Call 927 AOL Personals 862 WooMe 668 Brainiac Dating 431 Gelato Dating 360 JDate 141
Dating Sites
Facebook Pages*
*Effective 1/14/20111
Site Facebook Likes Zoosk 2,671,389 +1,268,599 Are You Interested 607,535 Manhunt 95,475 eHarmony 24,927 +19,389 SpeedDate 23,852 Woo Me 19,528 +18,860 Plenty of Fish 17,979 + 4,386 Match 13,888 + 8,089 Gay.com 12,269 + 5,567 Hot or Not 5,338 Mate 1 3,636 Chemistry 3,813 + 2,179 Online Booty Call 2,456 + 1,529 Cupidtino 934 Brainiac Dating 928 + 431
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How are Online Dating Sites Using Facebook?
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Customized Page Landing Tabs for Contests
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Brag About Success Stories
Featured Singles
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eHarmony Gives Advice to Daters
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Zoosk Celebrates their 1st Million Fans
Zoosk Celebrates with Zooskers
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Blue has gone Royal
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Marriage Proposals Christina & Grant
• @film_girl “i just can't wait one minute longer to ask you this. Will you marry me? i want to share the rest of our lives together.”
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Celebrity Breakups
Jenny and Jim John and Jen
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Online Dating Sites that
Tweet*
*Effective 6/2011
Site @address Followers Gay.com @gaycom 14,017
Date.com @datedotinfo 6,686
WooMe @woome 6.049
Zoosk @zoosk 4,632
eHarmony Jack @eHarmony_Jack 3,349
OkCupid @OkCupid 2,945
Match.com @match 2,812
Online Booty Call @onlinebootycall 1,900
AOL Personals @aolpersonals 1,761
SpeedDate @speeddate 1,644
Gelato Dating @gelato_dating 1,516
Chemsitry @chemistrydotcom 1,316
Brainiac Dating @brainiacdating 1,159
JDate @jdate 873
Lavalife @lavalife 598
CyberDatingExpert.com
Online Dating Sites that
Tweet*
*Effective 1/15/2011
Site @address Followers Gay.com @gaycom 15,831 +1,814
Manhunt @manhunt 14,338
OkCupid @okcupid 7,275 +4,330
Date.com @datedotinfo 7,008 +332
Woo Me @woome 6,143 +94
Zoosk @zoosk 5,890 +1,348
Grindr -LBS @grindr 5,226
Match.com @match 4,173 +1,361
eHarmony Jack @eharmony_jack 4,028 +679
Cupidtino @cupidtino 3,528
Online Booty Call @onlinebootycall 2,225 +325
Chemistry @chemsitrydotcom 1,976 +660
How About We @howaboutwe 1,975
Brainiac Dating @brainiacdating 1,686 +527
Lavalife @lavalife 1,219 +60
LoveStruck @lovestruck 1,148
CyberDatingExpert.com
Sample TWEETS • @eHarmony_Jack: Are you
in love or are you infatuated?
• @BrainiacDating: Join coach Amy for a free internet seminar on "What Big Mistakes to Avoid in Internet Dating”
• @matchdotcom: How do you break up with someone you met online? 25% of HappenMag readers said over the phone
• @okcupid: Speaking of faces and attractiveness... Has the recession made you more beautiful?
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Success Stories
@Match: Carla from Top Chef finds love on Match.com RT@tashsparkles: @Match You can read about it here: http://bitlly/e@Glc6 (thx Tash!)
@Jdate: Mazel tov, Marcy & Leonard! What a wonderful story in today's LA Times - http://cot.ag/fHfPCY. And, thanks to Elton & Billy for the assist.
@cjammet: @okcupid Thanks for the awesome girlfriend. @jowritesmusic is pretty swell.
@GeekGirl: @okcupid Just married the man I found on your site. Well the man who found me.
@okcupid: @ChampagneDiet @GeekGirlKatie Aww, congrats! Did you guys send us your success stories? http://bit.ly/5EttGE
CyberDatingExpert.com
@eHarmony_Jack: @MangoTomato Sorry. Have you by any chance contacted Customer Care about these things? Some are adjustable (distance). I can help too.
@eharmony_Jack: @mariab76 Sorry you feel that way about our site. Upon request, customer care can remove you from our contact list.
@christiancafe: Hmmm, likely the profile was removed by out staff for being a misleading profile.
@lavalife: www.lavalife.com/sharethelove or http://bit.ly/hABBdb - let me know if you have trouble! @SubrbnPrincess Where should I send it? @lavalife
Customer Service
CyberDatingExpert.com
@zoosk: Yes or no – should older women date younger men: http://fb.me/LwC8LBVD
@chemistrydotcom: Twitter loves - how did everyone enjoy Free communication this past weekend? Anyone make a good connection?
@SpeedDate: Jazz up your profile by switching up your main picture one in awhile! So Strike a pose!
@cupidtino: Join us tonight for the Official Apple fans party at #CES – 8PM at Max Brenner by Apple Store in Caesars Palace – plancast.com/p/3f91
Engage
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2009 Year of Mobile Dating
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Over 4.6 Billion Mobile Users Worldwide
Going Mobile
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Over 2 Million Over 2 million: iphone, 1st on iPad
Over 1 million
Launched iPhone app with free drinks for 500 New York Singles
Android, iPhone, Palm & BlackBerry mobile users are 2x engaged
iPhone, iPad, Android
iPhone, BlackBerry
Mobile Dating – eHarmony® iPhone, Android, Blackberry
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eHarmony mobile apps account for approximately 20% of global site visits.
Mobile Dating
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Consumers look at eHarmony profiles more than 16,000 times per/hr.
TOP 10 iPhone apps for dating*
1. Match.com app 2. Date Escape 3. Charm Him 4. Fun Mail 5. Speed Date 6. Wine to Match 7. Little Wingman 8. Skout 9. Date Check 10. Gate Guru
Source: She Knows CyberDatingExpert.com
• 3rd largest site on the Internet (source: Alexa)
• 448 MILLION unique global users each month
• 35 hours of video uploaded each minute • YouTube is the #2 search engine in the
world (SOURCE: Google)
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• More than 2 Billion videos viewed every day
Average user spends 15 minutes a day on the site
Why use VIDEO?
• 178 MILLION U.S. Internet users watched videos in April 2010
• 13.1 BILLION videos were indexed on Google in April 2010
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DATING ADVICE • Match.com – Video Dating Advice on blog
• Zoosk TV – Viral Videos
• JDate TV – Success Stories and Original Content
Online Dating & VIDEO
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JDate: Success Couples
Comedian Eric Schwartz – JDate’s Most EliJewble Bachelor
Videos – Encourage Sharing
Engage Users with Music Videos
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C Contests and Promotions
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$5000 to the Winner of the most awkward date YouTube Video, Facebook Page, Site
@Mate1: Contest Submission: The Blind Date http://fb.meyRjZvoDo
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Social Media Buttons & Bookmarks
Largest Business Networking Site
85 Million Members in 200 Countries
Email Marketing
How Do You Rate on Twitter?
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Twitter Grader
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Simplify – Automation Tools
Simplify – Automation Tools Selective Tweets: Post your Tweets to Facebook Pages #fb
Simplify – Automation Tools TweetDeck
iPad
• RELEASE DATE: April 3, 2010
• Over 300,000 units sold on 1st day
• Better user experience
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Engage vs. Broadcast
Make every message matter
Takeaways
Don’t become a spammer
Post dating and safety tips Add guest bloggers with a platform
Comment on articles and posts Repurpose your content everywhere
Add social media buttons to site and emails Have a social media strategy
How to Keep the Social in Social Media
Keep Users Engaged and Informed
• Newsletters with relationship advice
• Email Alerts with NEW matches & when you receive mail
• Mobile text messaging for emails, flirts, winks
• Promotional emails announcing free weekends & specials
• Announce Success Stories
• MULTIPURPOSE ALL CONTENT (Post links on your blog, emails, Twitter, & Facebook pages)
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Successful Social Media Google Rank #1
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EQUALS MORE BUSINESS OPPORTUNITIES
Contact: [email protected] Twitter.com/JulieSpira Twitter.com/SocialMediaMore
Facebook.com/Juliespira Facebook.com/SocialMediaAndMore
Julie Spira
Follow Julie Best-selling author, The Perils of
Cyber Dating
Host of the radio show, “Ask the Cyber Dating Expert”
Dating advice columnist & coach
Founder, Social Media And More
Cyber Dating Expert®, LLC Dating in a Web 2.0 World
Twitter: @JulieSpira
Facebook.com/JulieSpira
Facebook.com/CyberDatingExpert
Facebook.com/SocialMediaAndMore
LinkedIn.com/in/JulieSpira
Email: [email protected] Phone: 310-433-7786 CyberDatingExpert.com SocialMediaAndMore.net
© 2010 Cyber Dating Expert, LLC - CyberDatingExpert.com