julie leavitt portfolio project
TRANSCRIPT
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8/18/2019 Julie Leavitt Portfolio Project
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8/18/2019 Julie Leavitt Portfolio Project
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Contact
Info
Table o
Conten
Ju l ie Leavi t t
2548 Hwy 41 South
Twin Bridges, MT 59754
406.596.5463
Montage
Business Card
Letterhead
Flier
Event Ad
We b Ja m
Imaging
Logos
Brochure
4- 5
6- 7
8- 9
10-11
12-13
14-15
16-17
18-19
20-21
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8/18/2019 Julie Leavitt Portfolio Project
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Montage
Descript ion: Create an inspirat ional montage using mult iple images,
masks, a f i l ter and appropriate typography using Adobe Photoshop.
Programs: Adobe Photoshop
Date: February 13, 2016
Course & Sect ion: Comm 130, Sect ion 3
Instructor: Ben Pingel
Object ives: Show mastery of blending tools in Adobe Photoshop.
Process: I found my f irst image and set i t as the background.
I found my second image and used the lasso tool to sele ct the tree
wi th th e su n sh in in g th ro ug h th e br an ch es an d pl ac ed it on to p of th e
background layer and added a layer mask.
Using black paint , and a medium sized brush with 100% o pacity , I
c leaned away the edges o f the image select ion and then lowered my
opacity level and brush size to sof t ly blend the two images together. ( My
favori te part was blending the suns in the images together).
To hide the logo in the orig inal image, I duplicated the background layer
and moved the image to the r ight to cover i t up. I created a la yer mask
and blended the two together, get t ing r id of most of the second photo.
I then pulled colors from the sun in the image to use as my text color
and created a rectangle with a smart f i l ter for the text to rest on top o f .
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8/18/2019 Julie Leavitt Portfolio Project
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Business
CardDescript ion: Create or ig inal s tat ionery for a business
Programs: Adobe Il lustrator and InDesign
Date: February 28, 2016
Course & Sect ion: Comm 130, Sect ion 3
Instructor: Ben Pingel
Object ives: Show mastery of combining designs in Adobe
Il lustrator and InDesign and create appropriate stat ionary
fol lowing typography rules and providing contact informat ion
Process: After brainstorming and surf ing the Internet for ideas,
I had the thought to design stat ionery for a s tat ionery design
company and I fel l in love with designing i t .
I began by creat ing my business cards in Adobe Il lustrator f irs t .
I knew I wanted them to look l ike an old-fashioned envelope,
and so I began there by creat ing the str ipes. Then I moved on tothe inter ior and included the text , logo and stamp.
I used the curvature tool to create the hea rt as the logo symbol.
Af te r a nu mb er of cr it iq ue s, I po li sh ed th e ro ug h sp ot s ou t an d
landed this .
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8/18/2019 Julie Leavitt Portfolio Project
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8/18/2019 Julie Leavitt Portfolio Project
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Flier
Descript ion: Black and white f l ier promoting an upcoming leadership
conference for graduat ing seniors
Programs: Adobe InDesign
Date: January 23, 2016
Course & Sect ion: Comm 130, Sect ion 3
Instructor: Ben Pingel
Object ives: Learn how to apply design ski l ls such as al ignment, Gestal t ,
contrast , ef fect ive use of white space and appropriate typography with the
image, logo, and text being provided by the instructor.
Process: I began this project by making a var iety of sketches. After I had
the basic idea of what I wanted i t to look l ike, I began organizing the
elements in the Adobe InDesign program. I created repet i t io n through
the design by using the Color Theme Tool to keep the text bo x colors
in harmony with the colors in the photo (the focal point). I al igned the
outside edges of the text boxes with the outside borders of the page to
keep the design clean. I focused on having plenty of white space at the
bottom of the page to keep i t balanced and to provide contrast for the
rest of the design.
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8/18/2019 Julie Leavitt Portfolio Project
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Event Ad
Descript ion: A ful l -bleed color fundrais ing f l ier I created
using Microsof t Word and a scanner.
Programs: Microsof t Word and a scanner
Date: January 31, 2016
Course & Sect ion: Comm 130, Sect ion 3
Instructor: Ben Pingel
Object ives: Create an eye-catching e vent f l ier using
Microsof t Word and a scanned image. Demonstrate
mastery of using a color scheme.
Process: I inserted the scanned image into Word and used
a f i l ter to recolor i t . Then, I used the color grabbing tool
to match the colors of my shapes and text direct ly with
those in the image.
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8/18/2019 Julie Leavitt Portfolio Project
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Web Page
Descript ion: Create a Web page explaining how we came
up with my “Sending My Love Logo”
Programs: HTML, CSS, Adobe Photoshop, Adobe
Il lustrator
Date: March 13, 2016
Course & Sect ion: Comm 130, Sect ion 3
Instructor: Ben Pingel
Object ives: Learn how to use HTML and CSS programs to
create a basic Web page.
Process: I had to learn how to use these programs and then
once I did, use them to create a Web page with the colors
and fonts I wanted. If I didn’ t know how to do something, I
wo ul d ju st lo ok on li ne un ti l I fo un d th e an sw er .
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8/18/2019 Julie Leavitt Portfolio Project
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Imaging
Descript ion: Project demonstrat ing ski l ls using Photography a nd
the Adobe Photoshop program
Programs: Adobe Photoshop and a Nikon 3100
Date: February 7, 2016
Course & Sect ion: Comm 130, Sect ion 3
Instructor: Ben Pingel
Object ives: Demonstrate abi l i ty to use correct photography
principles and create a desi gn in Photoshop using a color scheme
and label ing the type of color scheme and i ts specif ic colors
Process: I shot my photo just around 5:30 p.m. and used
Photoshop to adjust the v ibrancy, br ightness/contrast , and hue
and saturat ion levels . I also used the sharpening tool aro und my
subject ’s face and hair . In regards to the image, I real ly focused
on fol lowing the rule of thirds. To get my color scheme to work
wi th th e on e pr es en t in th e ph ot o, I ha d to ad d a li tt le bi t of gr ay
to my brick color. I also downloaded my fonts to help my textcommunicate the message in the r ight way. I too k this photo of
my fr iend and u
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8/18/2019 Julie Leavitt Portfolio Project
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Logos
Descript ion: Demonstrate ski l ls in Adobe Il lustrator by
creat ing logos.
Programs: Adobe Il lustrator
Date: February 21, 2016
Course & Sect ion: Comm 130, Sect ion 3
Instructor: Ben Pingel
Object ives:
Process: After surf ing the Internet for some ideas, I
decided I wanted to create a logo for a young, somewhat
boho type of bout ique. I sketched out dif ferent s ty les of
the logo and then began creat ing them in Adobe Il lustrator.
Af te r qu it e a fe w au di en ce vo te s an d cr it iq ue s, I na rr ow ed
my logo choice down to this one and began f ine tuning i t .
B O U T I Q U E
B O U T I Q U E
B O U T I Q U E
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8/18/2019 Julie Leavitt Portfolio Project
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Brochure
Descript ion: Create a brochure for a company using at least four
images, one that ’s cut out and uses text wrap, one large one, 25 0
wo rd s of or ig in al bo dy co py an d an or ig in al lo go .
Programs: Photoshop, Il lustrator , and InDesign
Date: March 26, 2016
Course & Sect ion: Comm 130, Sect ion 3
Instructor: Ben Pingel
Object ives: Demonstrate abi l i ty to create a brouchure with proper
folds and clean images and text .
Process: I decided I wanted to create a brochure for a Yoga Studio
for mil lennials cal led “Sunrise Sessions.”
I spent a lot of t ime f iguring out how to get my opening f lap and
insert to create a s ingle image feel ing. Then I wanted to use my
inside as a place to communicate energy so I went with an orange
backround (also, to represent the sun).
I selected my images from the Internet , cut them, and placed them
throughout the design.
I spent a lot of t ime f iguring out spacing fo r my text and photos.
Because the cut is done once i t ’ s pr inted, the image is what i t
or ignial ly looks l ike in InDesign (with the inclusion of labels).