juiced: squeeze or be squeezed
DESCRIPTION
JUICED: Squeeze or be SqueezedThereʼs no such thing as creating “new” business--thereʼs only taking market share from your competitors. Brands that have “juice”, take.Brands that donʼt, have it taken.In his 25 year career in branding, Rick Julian has sold over $1 billion in products and services by creating juice for some of the greatest brands in the world.Want juice for your brand? Heʼll teach you what it is, how to get it, and how to keep it.Rick Julian, CEOQUO [email protected]TRANSCRIPT
JUICED
Be SqueezedSqueeze or
Rick Julian, CEOQUO VADIS
Monday, June 13, 2011
What juice is.How to get it.How to keep it.
You’ll learn:
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There’s no such thing as creating “new” business–only taking market share from your competitors.
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Brands that have juice, take.Brands that don’t, have it taken.
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More AwarenessMore PreferenceMore RevenueMore Profit
The Aim:
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Brand to Win.
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Who’s got Juice?
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or
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or
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or
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or
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or
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or
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or
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Brand Mechanics
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Your brand is what people say about you once you leave the room.
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Branding is an exercise in memory cultivation and retention.
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Senses are the pathways to memory.
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80%of the information humans receive
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Be visual.
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More senses = more memorabilty.
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Brands with Juice are:
Relevant
Focused
Activated
Distinctive
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Relevant
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Boiling the ocean?
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Cup of tea.
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?
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Apple logos, 1978-2011
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Q: Does Apple make the most innovative consumer technology products in the world?A: (It’s not a word–it’s a feeling)
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Bejing National StadiumChina
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Bejing OlympicsOpening Ceremony
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Q: Is China ready to compete in the 21st century?
A: (It’s not a word–it’s a feeling)
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Know your customer.
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Be in the now.
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Distinctive
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w w w . q u o - v a d i s . t v Q U O V A D I S C A P A B I L I T I E S P R E S E N T A T I O N
What the best-dressed homes wear.
Fashion comes in many forms,which is why Hanson Brickoffers hundreds of colors andtextures to turn the house youdesign into a home. To learnmore about our latest line, call877-HANSON8 or visit us atwww.hansonbrick.com.
14w w w . q u o - v a d i s . t v Q U O V A D I S C A P A B I L I T I E S P R E S E N T A T I O N
What the best-dressed homes wear.
Fashion comes in many forms,which is why Hanson Brickoffers hundreds of colors andtextures to turn the house youdesign into a home. To learnmore about our products, call877-HANSON8 or visit us atwww.hansonbrick.com.
15w w w . q u o - v a d i s . t v Q U O V A D I S C A P A B I L I T I E S P R E S E N T A T I O N
What the best-dressed homes wear.
Fashion comes in many forms,which is why Hanson Brickoffers hundreds of colors andtextures to turn the house youdesign into a home. To learnmore about our products, call877-HANSON8 or visit us atwww.hansonbrick.com.
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w w w . q u o - v a d i s . t v Q U O V A D I S C A P A B I L I T I E S P R E S E N T A T I O N 13
w w w . q u o - v a d i s . t v Q U O V A D I S C A P A B I L I T I E S P R E S E N T A T I O N
What the best-dressed homes wear.
Fashion comes in many forms,which is why Hanson Brickoffers hundreds of colors andtextures to turn the house youdesign into a home. To learnmore about our products, call877-HANSON8 or visit us atwww.hansonbrick.com.
16
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w w w . q u o - v a d i s . t v Q U O V A D I S C A P A B I L I T I E S P R E S E N T A T I O N 13
w w w . q u o - v a d i s . t v Q U O V A D I S C A P A B I L I T I E S P R E S E N T A T I O N
What the best-dressed homes wear.
Fashion comes in many forms,which is why Hanson Brickoffers hundreds of colors andtextures to turn the house youdesign into a home. To learnmore about our products, call877-HANSON8 or visit us atwww.hansonbrick.com.
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Be the
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Focused
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Reliability
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Magic
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Tough
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Individuality
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Luxury
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Performance
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Speed
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Activated
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(M)MERCER HOTEL
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Exclusivity
(M)
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(M)
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My Money123 Maple StreetAnywhere, USA 10001
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My Employer’s Money123 Corporate BoulevardAnywhere, USA 10001
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U
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UICEDJ
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Thank You
Rick JulianQUO VADIS
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