juan romero cv

CV - Juan E. Romero 212-750-0721 [email protected]

347 East 53rd Street 6A ▪ New York, NY 10022 ▪ www.linkedin.com/in/juaneromero1/

Visionary Fashion Design & Product Development Innovative and creative fashion design and merchandising leader with a keen eye for detail and the ability to conceptualize and translate ideas into seasonal trend-right apparel for the Men’s, Young Men’s and Boys’ markets. Hands-on experience with Product Lifecycle Management (PLM) developing woven, sweater and knit lines to meet the needs of a demanding market. Proficient in Adobe Illustrator, Photoshop, U4ia, Color Matters, FileMaker Pro and Microsoft Office Suite. Bilingual Spanish. Career Success Men’s & Women’s Sportswear Creative Director- Northstar Designs LLC / 65 MCMLXV 6/12 to Present •  Supervised the entire fashion design, technical design and graphic design for all product

categories including graphic t-shirts, denim jeans, casual bottoms, caps, beanies and fleece hoodies.

•  Designed unique, allover and placement art, including embroidery and appliqués based on seasonal concepts & palettes and prepared detailed artwork packages that were ready for print.

•  Managed the entire Production process from concept to final production with a focus on style, fit and price.

•  Negotiated FOB pricing with overseas agents and suppliers and worked with domestic shipping company and freight forwarder to successfully import various product categories through US customs in a timely and efficient manner.

•  Issued grading guidelines and WIP reports to vendors after fit and trim approvals to ensure quality was consistent throughout the production phase.

•  Created websites, set up and integrated all ecommerce systems on the following platforms: Wix, WordPress, Shopify, Shipwire, eBay and Amazon.

•  Established brand identity and launched marketing campaigns on social media platforms including Facebook, Twitter, Pinterest, and Instagram in order to create brand awareness and initiate customer engagement.

•  Created online shops on third party ecommerce marketplace platforms including Opensky, Sears, Rakuten, Storenvy and Fancy to generate additional product sales.

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Boy’s Sportswear Senior Designer/Merchandiser | Star Ride Kids Inc. 4/2003-12/2010 •  Identified emerging fashion trends, generated successful product concepts, created inspiration

boards and devised eye-catching color palettes while adhering to seasonal line plans. •  Shopped domestic and international marketplace for inspiration and product opportunities. •  Selected fabrics, yarns, finishes and styling details for all apparel categories. •  Conducted research utilizing trend books, color services, online trend services as well as

frequent in store shopping to keep up to date with the market. •  Designed product categories for distinct distribution channels, from mass/discount to mid-tier

better department stores. •  Divisions Managed: Boy’s 4-20 and Infant/Toddler Divisions, Carter’s Watch the Wear

license (all product categories), Panyc, Boyz Threadz Infant/Toddler line, and all Private Label programs.

•  Increased annual sales volume from $5 million to $15 million by creating new product categories and expanding the line assortment in fresh and exciting ways.

•  Grew market share by effectively strategizing with Sales and Production teams to ensure product was designed within cost parameters.

•  Continually improved line strategies and identified new opportunities by analyzing retail sell-through reports, market feedback, competitive trends, and product performance information.

•  Presented collections to Sales Force, provided presentation tools and merchandising catalogs and prepped the team for market.

•  Directed Technical Designers and overseas agents to achieve the highest standards of manufacturing and quality control and improve margins on all programs.

•  Attended all comparison fittings, first proto fittings and pre-production fittings- gave concise feedback to technical design on how to adjust garments in order to insure fits were to specification.

•  Met tight production deadlines and adhered to merchandising calendar milestones by skillfully managing workflow and resources.

•  Oversaw the development of all artwork related to product packaging and marketing- worked with suppliers on execution to make sure the elements were within cost targets.

•  Merchandised and styled showroom for all appointments with key accounts. •  Presented line to account buyers and senior management. •  Built strong cross-functional relationships with Sales, Production, Technical Design

Departments.



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Men’s Sportswear Senior Designer/Merchandiser | Marko Apparel •  Directed and in-house graphic artist and communicated sample details to vendors in India,

Taiwan, and Korea. •  Designed unique knit and woven tops for music legends such as the Rolling Stones, Pearl

Jam, Metallica, and Billy Joel. •  Created diverse apparel items for Jesse James, West Coast Choppers, and Monster Garage

brands.

Men’s Sweater & Knit Tops Senior Designer/Merchandiser | Savante Apparel Inc. •  Designed complete Fall and Spring lines of cut and sew and yarn-dyed knit tops and

sweaters. •  Created CAD boards for Sales and communicated pre-production details to international

agents/suppliers. •  Created tech packs with sketch, detail and trim pages necessary for costing and production

orders. •  Evaluated all lab dips, artwork submits and bulk fabrics. •  Communicated daily with overseas factories and vendor partners on production and

development issues. •  Examined and measured proto, fit and TOP samples to ensure accurate execution of

requested measurements, quality, construction and overall fit.

Past Success: •  Active Wear & Sportswear Design Director | JCorp Inc. (JayGur International) •  Young Men’s Sportswear Senior Designer / Merchandiser | Kids International /

Success Apparel •  Young Men’s & Boy’s Denim & Sportswear Senior Designer / Merchandiser |

Paco Sport Limited •  Boy’s 4-7/8-20 Sportswear Designer | Kids International Education Bachelor of Fine Arts Degree in Fashion Design | Pratt Institute, Brooklyn, NY Fashion Institute of Technology | School of Continuing and Professional Studies l New York, NY

juan romero cv

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