jsw accounting linkedin workshop february 2015
TRANSCRIPT
LinkedIn Presentation
!
Stoke 16/2/15
!
Helping You To Get Your Return
From Your LinkedIn Investment!
www.conspicuous-cbm.com
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• LinkedIn is a business-oriented & professional social networking service founded in 2002. August 2014 - LinkedIn reports >310 million acquired users in 200 countries.
• "LinkedIn is, far and away, the most advantageous social networking tool available to job seekers and business professionals today," according to Forbes Magazine.
• Is networking, word-of-mouth, referrals and recommendations important to your business, then LinkedIn is probably an ideal tool for prospecting and connecting for you ie Social Selling
• How can you make LinkedIn work for you for business networking and referral marketing? Follow these DOs & DONTs and see them work for you!
Introduction
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What You Will See•LinkedIn Fun Facts
•What is LinkedIn •Building your Profile
•Connecting with People & Companies
•Participating in the LinkedIn Community
•Prospecting using LinkedIn •Who We Are
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LinkedIn Fun Facts• 332M members
• Their user goal is 3 billion registered users
• 107M users are in the USA alone
• 17M+ in UK
• 2 new users join every second
• 1/3 of professionals on planet are on LinkedIn
• Top 5 countries by users USA, India, Brazil, UK and Canada 9M. Top 3 fastest growing countries are Turkey, Colombia and Indonesia
ALL YOUR PAST, CURRENT & FUTURE CUSTOMERS IN ONE PLACE
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LinkedIn Fun Facts
•Average time user spends on LinkedIn is >20mins per month
•41% of users visit Linkedin via mobile
•LinkedIn users spend 26% of their time on LinkedIn using the mobile app
•42M unique mobile visitors per month. Up from 29M py (45% increase)
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LinkedIn Fun Facts
•25M LinkedIn profiles are viewed every day
•30,000 long form posts are published on Linkedin every week
•28Bn Linkedin profile views in Q3, 2014 • There are now over 1 billion LinkedIn endorsements
• 2.1 million LinkedIn groups
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LinkedIn Fun Facts
•You can increase your LinkedIn views by 11 times by including a photo
•Average number of connections on LinkedIn is 930
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LinkedIn Fun Facts
•39M students and grads on LinkedIn
•56% of members are male
•44% of members are female
•41% of millionaires use LinkedIn
•13% of users don’t have a Facebook account
•59% of Linkedin users don’t visit Twitter
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What Is LinkedIn• Basic functionality of LinkedIn allows users to create
profiles and "connections" to each other in an online social network which may represent real-world professional relationships.
• Users can invite anyone (whether a user or not) to become a connection.
• This list of connections can then be used to obtain introductions to the connections of connections (termed 2nd-degree connections) and connections of 2nd-degree connections (termed 3rd-degree connections).
• Users can find jobs, people and business opportunities recommended by someone in one's contact network.
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What Is LinkedIn• Employers can list jobs and search for potential
candidates.
• Job seekers can review the profile of hiring managers and discover which of their existing contacts can introduce them.
• Users can post their own photos and view photos of others to aid in identification.
• Users can follow different companies and can receive notifications about the new joining and offers available. Users can save (i.e. bookmark) jobs that they would like to apply for.
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What Is LinkedIn
• Users can "like" and "congratulate" each other's updates and new employments. Users can recommend and endorse their contacts.
• Users can see who has visited their profile page.
• The "gated-access approach" (where contact with any professional requires either an existing relationship, or the intervention of a contact of theirs) is intended to build trust among the service's users.
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Building Your Profile
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Connecting with People &
Companies
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Participating in the LinkedIn Community
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Prospecting using LinkedIn
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LinkedIn - 5 Minutes Per Day
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What To Do Next - Your Goals
Who Am I?
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• Chartered Accountant
• Social Media Addict
• + outside interests...
• Corporate Stooge
• Referral Marketing Specialist
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• Recognised social media person - Linked-in, Twitter, Slideshare, Facebook....
• Daily posting on CCBM website + other original content to share
• Linked-in guru - 25+ published posts (nearly 2100 followers / 2065+ connections)
• 100+ recommendations & hundreds of endorsements
• Most successful RD in BforB history
• Well respected in Staffordshire (& beyond) business community - helped hundreds of new business / start-ups / established businesses
• Friend of other networking gurus
Who Am I?
Contact Us
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Phone - 01785 244481 or 07706 171851 Email - [email protected] Blog - www.conspicuous-cbm.com LinkedIn - uk.linkedin.com/in/stuartwalton/ !LinkedIn - ConspicuousCBM Facebook - ConspicuousCBM Google+ - Conspicuous CBM ltd Slideshare - Stuart Walton Instagram - Stuart001uk Flickr - BNRMStaffordshire YouTube - Conspicuous CBM ltd Vimeo - ConspicuousCBM Tumblr - ConspicuousCBM Pinterest - ConspicuousCBM Scribd - ConspicuousCBM Twitter - @conspicuouscbm
THANK YOU
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QUESTIONS
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