j:\shared\sab\programmes\diploma of applied travel & tourism\exploring tourism\tourism supply
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Exploring Toursim
Tourism Supply
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Tourism Supply
• Tourism supply is a complex phenomenon because of both the nature of the product and the process of delivery.
• Principally, it cannot be stored – it is a perishable product
• It is intangible so it cannot be examined prior to purchase
• It is necessary to travel to consume it
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Tourism Supply
• There is a heavy reliance placed on both natural and constructed resources
• Several components are required, which may be separately or jointly purchased
• It is a composite product involving transport, accommodation, attractions and activities, entertainment, travel agents and ancillary services e.g. banks, shops
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Tourism Supply
• Transport and information technology are key elements
• Relies on inter-sector linkages – one industry concept
• Political factors influence regulatory framework in which the tourism industry operates
• Policy, planning and development issues
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Public sector role in tourism supply
• Local authority e.g. DCC provides services, facilities and infrastructure
• Provide, manage and co-ordinate services which meet the needs of both locals and visitors
• Responsible for economic and social development, licensing, planning, roads and transport, support for events, operation of facilities e.g. museums, gardens, art galleries, entertainment venues etc
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Local government role in tourism supply
• Infrastructure
• Visitor attractions
• Information
• Care of environment
• Security and safety
• Signage
• Support for tourism development
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Private sector in tourism supply
• Small businesses
• Lifestyle and/or profit
• Trans-national and global companies
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Not for profit sector in tourism supply
• Volunteer
• Custodians of state resources
• Long term protection of natural and built assets
• Not profit driven