joyful heart foundation 10 year strategic plan

We have traveled the path of healing, education and empowerment for the last

ten years. We have the determination, stamina, vision and—in you—the

community we need to realize our vision. We are ready for the journey.

REFLECTING ON OUR JOURNEY SHARING OUR VISION FOR THE FUTUREThe Joyful Heart Foundation Ten-Year Strategic Plan

❝ Hope. Courage. Freedom. Fearlessness. All things are possible with an open heart— and a joyful heart.” —MARISKA HARGITAY

Mariska Hargitay FOUNDER & PRESIDENT

Maile M. ZambutoCHIEF EXECUTIVE OFFICER

With hope and determination,

As we celebrate the Joyful Heart Foundation’s ten-year anniversary, we stand at a beautiful and critical crossroads. We reflect on an extraordinary ten-year beginning—founding our organization, growing, learning and supporting the survivors we’ve been privileged to serve. Together, we honor our accomplishments and all that we have achieved, while we pause to consider what remains to be done to reach our vision of a world without sexual assault, domestic violence and child abuse.

What began as a dream to help survivors of sexual assault heal in mind, body and spirit has evolved into a national organization that is paving the way for integrating holistic approaches in treating trauma; igniting shifts in the way the public views and responds to this violence; and reforming and advancing policies and legislation on the city, state and federal levels to ensure justice for survivors.

Since our inception, we have raised over $17 million in private funds and leveraged $74 million in in-kind contributions; served more than 14,000 survivors and healing professionals; connected over 2.5 million visitors to resources and life-saving help via our website and social media presence; garnered more than 2 billion media impressions about our issues and work; and effected policy changes in jurisdictions across the country.

As we recognize how the organization has grown in such a short amount of time, we are inspired by the opportunities ahead. We've been privileged to witness the transformation

taking place in the lives of so many survivors and in the way we are collectively coming together as a community to end violence and abuse. Now more than ever, we are united and empowered by the possibilities for Joyful Heart’s next ten years. They truly seem limitless.

To capture and harness these possibilities, the Joyful Heart board and staff, along with external stakeholders, embarked on a 24-month strategic planning process to thoughtfully examine the organization and determine our strategic roadmap for the next ten years.

What follows is a snapshot of Joyful Heart’s beginnings and a glimpse into our future. It is bright. It is ambitious. And we know in the depths of our grateful and incredibly joyful hearts that together we can get there.

The mission of the Joyful Heart Foundation is to heal, educate and empower survivors of sexual assault, domestic violence and child abuse, and to shed light into the darkness that surrounds these issues.

When Mariska Hargitay started playing Detective Olivia Benson on Law & Order: Special Victims Unit more than 16 years ago, the content of the scripts, as well as the work she did to prepare for the role, opened her eyes to the epidemics of sexual assault, domestic violence and child abuse. What she learned was staggering:

� One in three women report being physically or sexually abused

by a husband or boyfriend at some point in their lives.

� One in four women and one in six men were sexually abused before the age of 18.

� Every two minutes in the United States, someone is sexually assaulted.

� More than five children die every day in this country as a result of child abuse and neglect, and up to 15 million children witness domestic violence in their homes each year.

But what really opened her eyes—and subsequently, her heart—were the thousands of emails and letters she received from viewers. The letters didn't say, “I love your show. Can you send me an autographed picture?” They said, “I was raped by my uncle when I was 15. I'm 40 now and I've never told anyone.” Survivors were disclosing their stories of abuse, many for the first time.

The fact that these individuals were revealing something so personal to someone they knew only as a character on television demonstrated to Mariska how desperate they were to be heard, believed, supported and healed. Her response was to create Joyful Heart.

Inspired by her deep connection and love for Hawai‘i, where she first experienced her own heart awakening, Mariska founded Joyful Heart in Kailua-Kona in 2004, with the intention of helping sexual assault survivors heal and reclaim a sense of joy in their lives.

Her vision was to build Joyful Heart as a “next response” to support survivors on their healing journeys. Recognizing the critical importance of the organizations providing front-line crisis services to survivors in the immediate aftermath of trauma, Joyful Heart was created with the goal of offering non-duplicative services to forge a bridge connecting survivors to new resources to further their healing process. At the same time, this bridge would connect our unique vision for healing to the life-saving work of our partner organizations across the country.

One of Joyful Heart’s first formalized programs was the retreat experience. It began in response to an unmet need to help survivors heal in mind, body and spirit. The retreat program provides options for healing for survivors of sexual assault, domestic violence and child abuse using a holistic approach—integrating traditional healing methods like talk therapy and psychoeducation with modalities such as creative expression, breathwork, yoga, movement, experiencing nature and more—all of which take place in the nurturing environment of community.

Our approach is grounded in possibility; we seek to elevate the goal of healing from one of survival to a life thriving with possibility and joy.

Joyful Heart developed its signature retreat program for survivors of sexual assault based on the work of Judith Herman, M.D., and under the guidance of clinicians and wellness practitioners.

OUR STORY JOYFUL BEGINNINGS

REFLECTING ON OUR PAST | 5

❝ If we are able to communicate only one thing about your role in a survivor’s journey, it is this: never, ever underestimate your power to affect its course.”—MAILE M. ZAMBUTO

6 | REFLECTING ON OUR PAST


BY 2007, JOYFUL HEART HAD SERVED nearly 730 survivors. Our operating budget was $430,000 with a 13-member Board of Directors and a three-person staff. Mariska largely funded the foundation, along with support from friends and family and several early visionaries—Me&Ro, philosophy, the Entertainment Industry Foundation, Wolf Films and others—who believed in Joyful Heart’s mission and remain dedicated partners to this day.

With an increased demand for our programs, emerging research about both the effectiveness of holistic approaches to treating trauma and the effects of vicarious trauma on the professionals working to help survivors, overwhelming feedback from participants that their retreat experiences were “life-changing” and Mariska’s growing activism, Joyful Heart was poised to expand our programs, diversify our funding and build a solid infrastructure to ensure our success and sustainability.

In 2008, we engaged in our first formal strategic planning process. Through the insight, wisdom and vision of our growing staff of experts, board and key stakeholders, we embarked on a journey to develop an ambitious growth plan to guide the foundation’s philosophy and vision for the future.

This planning process resulted in broadening our mission to include domestic violence and child abuse, and shedding light into the darkness surrounding these issues; strengthening our program portfolio; revising messaging to better reflect our work and unique educational approach; designing a new website; and holding our first major fundraiser in New York City, which raised over $1 million. This process also led the board to name a new executive director—Maile M. Zambuto, who would later become our first CEO.

As Joyful Heart embarked on a period of transformative growth, we expanded across all areas of our organization, grew our infrastructure and began to increase and diversify our funding landscape. We saw our board grow to 18 members and our staff expanded from three to 19 employees. Our revenue sources increased beyond our initial core group of corporate and individual funders as our operating budget grew from $430,000 to $4.3 million. During this time the value of

our in-kind donations and services grew to be 20% of our operating budget. Today, Joyful Heart is a national organization with hubs of service in Honolulu, New York and Los Angeles.

We have a dedicated and skilled staff, and a team of advisors, experts and partners who sustain our work. We are guided by our national board of directors, National Advisory Committee, Hawai‘i Advisory Committee and regional committees—the Hawai‘i Hearts and the Los Angeles Committee.

TRANSFORMATIVE GROWTH

MILESTONES

HEALING

IN THE SPIRIT OF SERVING AS A NEXT RESPONSE to survivors of sexual assault, domestic violence and child abuse, and as Joyful Heart grew, we enhanced, increased and further diversified our programs for survivors, offering week-long retreats and three-day retreats outside of urban settings. We also created Wellness Days and weekly empowerment groups, and created a domestic violence shelter-based mPower wellness curriculum.

While serving an increasing number of survivors and defining our place in the healing journey, we began to recognize and understand that the professionals on the frontlines of healing were paying a

profound cost in their lives in an effort to meet an overwhelming need. In 2010, Joyful Heart held our first Heal the Healers program, bringing together professionals to shed light on how we are affected by witnessing and responding to the suffering of others, introduce self-care tools and practices and provide positive connections with others to create a community of support. Since the development of Heal the Healers, we have offered this groundbreaking program to over 12,000 individuals from more than 450 organizations across the country, from the longest-running women's shelter in Los Angeles to the U.S. Department of Justice.

● We've directly served 14,000 survivors and healers through our programs and are a direct bridge to life-saving services and support for nearly 1,000 survivors each year. Every survivor who reaches out to us receives a compassionate response—with brief clinical support over the phone or email—and a bridge to the resources they need.

● We created our Survivor Wellness Day model—a full-day program designed to help survivors heal from trauma in mind, body and spirit. Facilitated by trauma experts and trauma-informed practitioners, the day provides participants the time and space to explore healing modalities in the nurturing environment of community.

● Evaluation of our survivor programming conducted with the University of Hawai‘i, UCLA’s School of Public Health and outside evaluators revealed that Joyful Heart’s retreats are life-changing experiences with lasting and transformative effects.

● We partnered with the Sandy Hook Healing Project to create a sanctuary where members of the school and surrounding community came together to receive holistic healing and counseling services at no cost. In nine days of operation, over 300 parents, teachers, children and first responders were served.

● We launched the Namelehuapono© Project, a Native Hawaiian, culturally-based group intervention that uses Hawaiian values, beliefs, traditions and practices to address intimate partner, sexual and family violence that was developed by Dr. Valli Kalei Kanuha under the guidance of Hawaiian cultural practitioners and elders.

● We established our National Advisory Committee, a group of leaders with expertise in trauma, mental health, holistic healing, empowerment-based services, research and other disciplines.


❝ I am so deeply grateful to Joyful Heart for creating this critically necessary space for us, and so inspired by the spacious vision you all have to care for those caring for survivors.”—HEAL THE HEALERS PROGRAM PARTICIPANT

Based on the overwhelming volume of referrals from partner agencies, as well as the voices of participants, it is clear that the retreat model is serving a great, unmet need. Confirmed through quantitative and qualitative analysis by the UCLA School of Public Health and the University of Hawai‘i, these retreats are life-changing experiences with lasting and transformative effects.

On a daily basis, we face the all-too-real fact that the demand for our survivor retreats exceeds capacity. In an effort to meet

this need, we are partnering with Georgetown University and the accomplished researcher Dr. Mary Ann Dutton on a three-year plan to evaluate the efficacy of our retreats with the goal of creating a replicable, evidence-informed model for dissemination nationwide and around the world.

Our leadership on the project, a National Advisory Committee of experts across disciplines, is helping us to ensure that our retreat model includes the best thinking in the field.

SURVIVOR RETREAT: SHARING OUR UNIQUE MODEL OF HEALING

❝ The retreat really made me feel okay with myself and still, to this day, it made it okay for what I've walked through. I don't feel guilty, I don't feel shame anymore. I've embraced the beauty that we all share.”—SURVIVOR RETREAT PARTICIPANT

In 2012 we launched the Namelehuapono© Project. Namelehuapono was founded by Joyful Heart board member Dr. Valli Kalei Kanuha. It is a culturally-based group intervention that uses Native Hawaiian values, beliefs and practices to address intimate partner, sexual and family violence that was developed under the guidance

of Hawaiian cultural practitioners, elders and gender violence experts. We continue to expand the reach of Namelehuapono, which provides a holistic pathway to healing from trauma by integrating Hawaiian culture with other healing modalities situated in the unique and sacred milieu of Hawai‘i.


I am so deeply grateful to Joyful Heart for creating this critically necessary space for us, and so inspired by the spacious vision you all have to care for those caring for survivors.”—HEAL THE HEALERS PROGRAM PARTICIPANT

● We partnered on Hope Shining, a national initiative to increase awareness, prevention and support services for children, families and communities affected by violence and abuse.

● We collaborated with the New York State Division of Criminal Justice Services on “A Body of Evidence: Using the NYS Sexual Offense Evidence Collection Kit,” an award-winning rape kit training film designed for medical professionals.

● We published our magazine, Reunion, which reaches over 150,000 readers in print and online.

● We partnered with the Verizon Foundation on “Telling Amy's Story," a documentary chronicling the events leading up to the death of Verizon Wireless employee Amy Homan McGee, who was killed by her husband.

● We produced customized PSAs with the cast of Law & Order: SVU and we consult with SVU’s writers to inform and influence storylines to reflect the voices and experiences of survivors.

● We commissioned and published statewide research in Hawai‘i on the perceptions of child abuse and neglect in support of local awareness efforts.

● We partnered with the Hawai‘i Children’s Trust Fund to develop and launch the One Strong ‘Ohana initiative, the most comprehensive, strengths-based child abuse prevention public awareness campaign in Hawai‘i.

● We launched our Engaging Men initiative in partnership with 1in6 and A CALL TO MEN to support and engage men in our movement.

● We grew our social media community to more than 155,000 members and followers and brought over 2.5 million visitors to our website.

● We generated over 2 billion media impressions about our work and the issues.

● We produced the groundbreaking NO MORE PSA campaign in support of the national movement to end domestic violence and sexual assault and reaching an audience of over 1.8 billion within 18 months.

AS WE WORKED TO IDENTIFY PATHWAYS to healing for survivors and the professionals who care for them, it became increasingly apparent that broader community attitudes and the responses that survivors are met with matter. We knew we must help build a community that doesn’t blame survivors, but one that meets them with compassion, and that we must foster a society that simply doesn’t tolerate these crimes. We also recognized that building awareness around these issues is key to lessening the shame and

stigma around sexual assault, domestic violence and child abuse.During this period, Joyful Heart began to broaden our educational

programs with the aim of implementing large-scale public awareness initiatives to engage the public and change societal attitudes about these issues. Through digital and social media outreach, public education and awareness campaigns, publishing our magazine, Reunion, through film and by influencing storylines on television, we are meeting these goals.

EDUCATION

HIGHLIGHTS OF OUR WORK


SEXUAL ASSAULT, DOMESTIC VIOLENCE AND child abuse are, as we know, difficult to talk about. Yet research tells us that almost two-thirds of Americans say that if we talked more about the issues, it would make it easier to help someone. Through intimate gatherings in communities across the country, our TALK STORY and TALK series serve as open and honest platforms to bring these issues into the light, normalize the conversation and explore the role each one of us has in ending them.

Beginning in Hawai‘i with TALK STORY, the series has expanded to the mainland. Each session explores various aspects of violence and our responses to these issues—the role men have in ending violence, the roots of gender oppression, how parents can start conversations in their homes with their children, faith and spiritual abuse, how we can dismantle specific myths and excuses

surrounding the issues, and more.The first TALK STORY event in 2014 was hosted at the home of Rick

Blangiardi, General Manager of Hawaii News Now, the largest TV affiliate in Hawai‘i. Ted Bunch, Co-Founder of A CALL TO MEN, presented to approximately 70 attendees on the socialization of men and men’s responsibility in ending violence against women, focusing in particular on how parents can teach their sons to be respectful.

Since then, our TALK STORY series has continued, gathering loyal followers and enthusiastic participation in Hawai‘i. And although TALK STORY is a local term in Hawai‘i, its meaning—to gather for discussion—is universal. We've expanded to a mainland series, TALK, bringing together members of our communities for dialogue and discussion with sessions taking place from Los Angeles to Washington, D.C.

TALK AND TALK STORY: BREAKING SILENCE AND DEEPENING UNDERSTANDING

❝ Through our partnership with Joyful Heart, we are promoting a more loving and respectful understanding of manhood which, in turn, will prevent violence.” —TED BUNCH, CO-FOUNDER OF A CALL TO MEN


JOYFUL HEART IS A LEADING PARTNER in NO MORE, a ground-breaking national movement, centered on a powerful new symbol to unite our society to end domestic violence and sexual assault. NO MORE is a commitment, a vision, a line drawn—and most of all, a call to action.

Since its debut in 2013, the NO MORE symbol has been seen everywhere—from Air Force 2 to the NBA, the NFL, NASCAR tracks and on the red carpet of the Golden Globes.

The celebrity-driven NO MORE PSA campaign is produced by Joyful Heart and features more than 75 celebrities, public figures and athletes. The campaign began with the “NO MORE Excuses” and “Anthem” series of print and video ads, released in September 2013. The ads highlight the myths and excuses that create misplaced blame on survivors and allow perpetrators to evade accountability for their crimes. They call on bystanders to end the excuses and inaction on these issues. This campaign marked Mariska’s directorial debut. It was developed by Rachel Howald of Y&R and shot by renowned celebrity photographer Timothy White. Endorsed by the Ad Council and supported by the Entertainment Industry Foundation, the campaign rolled out across the country.

The NO MORE print ads have appeared in publications from The Wall Street Journal to Vogue and Vanity Fair, and have been seen on billboards from Hollywood to the Midwest.

We also partner with USA Network, the most-watched cable network, to produce the NO MORE Excuses marathons of Law & Order: SVU. SVU is one of the few far-reaching platforms that bring the issues of violence and abuse into the light quite literally—through televisions in living rooms across the United States. The marathons feature the Joyful Heart NO MORE PSAs, as well as special messages from the cast about the issues, how viewers can get involved and where survivors can get help. We produced a special set of messages

with Mariska and Vice President Biden to coincide with the NO MORE Excuses marathon in October 2014 during Domestic Violence Awareness Month. In reach, the marathons have been an immense success, generating ratings increases and conversations across social media, with over 82.1 million combined potential impressions on Twitter alone.

Through our partnership with Viacom and Viacom’s social responsibility umbrella, Viacommunity, the Joyful Heart NO MORE PSA campaign is reaching two critical audiences: young people and men. Directed by Mariska and produced by Niels Schuurmans, Executive Vice President of Viacom Velocity Creative, the Viacom Says NO MORE PSAs feature talent from and have aired across Viacom’s networks, including BET, MTV, VH1, Spike and TV Land. After wrapping our shoots at Viacom’s headquarters, Joyful Heart had the privilege of joining Viacom at NASDAQ in Times Square to ring the opening bell with our print ads on display in the heart of Times Square—one of the busiest corners of the world.

A year after the Joyful Heart NO MORE PSAs launched, headlines about domestic violence and sexual assault dominated the news, bringing with them unprecedented attention and vital conversations. The PSAs began airing during all televised NFL games. When the PSAs aired on the NFL broadcasts, players started reaching out, wanting to be involved and speak out. Within weeks, we organized PSA shoots in Dallas, Los Angeles and New York, bringing together a team from NO MORE, Joyful Heart and Viacom Velocity, as well as photographer Timothy White, to engage 23 players—new and powerful voices in this campaign. Mariska directed in New York, while Tate Donovan and Blair Underwood directed in Dallas and Los Angeles, respectively. By October, over 16.6 million fans each week were watching players from across the NFL—men who have such influence on our culture, particularly on other men and youth—stand up to say NO MORE. The

❝ What we saw, brave and strong and authentic person after person, was people standing up for each other, for the people they love, for their partners, wives, husbands, children, friends, mothers and fathers, for people they’ve never met, for themselves.”—MARISKA HARGITAY


Joyful Heart NFL Players Say NO MORE effort garnered significant media coverage—more than 100 stories from USA Today to Access Hollywood to ESPN. From sports news sites to men’s magazines and business and advertising media, the campaign made headlines.

The “Speechless” series was released beginning in November 2014. The ads feature real, unplanned and powerful footage of cast members’ candid and unscripted responses as they attempt to talk about domestic violence and sexual assault. The ads are designed to shed light on how difficult it is to talk about these taboo, hidden subjects, and call on society to end the silence. “Speechless” was voted the top commercial for the week of December 12, 2014 by Adweek.

In March 2015, Joyful Heart, along with over a dozen of Hawai‘i’s leading non-profit and government organizations, launched Hawai‘i Says NO MORE, an innovative state-level adoption of the national NO MORE effort. Anchored by a new website and social media components, the launch included a number of media interviews and a statewide social media “selfie” challenge. A series of statewide focus groups revealed a desire to see NO MORE come to Hawai‘i in a way that would reflect the special social and cultural milieu of our island home. In 2016, thanks to Hawaii News Now, that’s what we’ll be able to do—a full Hawai‘i PSA campaign. Along with our many community partners, Joyful Heart looks forward to expanding this unique initiative across Hawai’i in the coming years.

Since its launch, Joyful Heart’s NO MORE PSA campaign has generated more than 3 billion media impressions, including more than 1.8 billion impressions from television broadcast, 49 million from outdoor assets and 15 million from print. The campaign has secured more than $45 million in donated airtime and pro bono services and reached every single one of the 210 media markets across the United States.


N MORE “BUT HE’S SUCH A NICE GUY”

There is never an excuse for domestic violence or sexual assault. It’s time we all speak out to stop the violence. No more excuses. No more silence. No more violence.

www.nomore.orgCourteney Cox© 2013 Joyful Heart Foundation. All rights reserved. All content and trademarks used under license (or with permission).

N MORE “wE dON’t talk abOut that”

Eli Manningwww.nomore.org

© 2014 Joyful Heart Foundation. All rights reserved. All content and trademarks used under license (or with permission).

Domestic violence and sexual assault are difficult topics to talk about. It’s time to start the conversation. No more excuses. No more silence. No more violence.

❝ I always look forward. And as I do, I see change, and hope, and yes, a long

road ahead. But our commitment is strong.... This is only the beginning.”

—PHILIPPE DAUMAN, PRESIDENT & CEO OF VIACOM

OUR SUCCESS

● Mariska testified on the rape kit backlog before the U.S. House of Representatives Judiciary Subcommittee on Crime, Terrorism, and Homeland Security.

● We advocated for the Los Angeles Police Department to secure the $3 million of city funding they needed to reduce their rape kit backlog.

● We advocated for the reauthorization of the Violence Against Women Act to provide critical funding to survivors, their families and their communities.

● We joined the first-ever White House round-table on sexual violence.

● We launched ENDTHEBACKLOG.org, the premier site dedicated to ending the national rape kit backlog.

● We partnered with the City of Detroit on a project, funded by the National Institute of Justice, to eliminate the city’s rape kit backlog and identify best practices for processing kits, investigating and prosecuting resulting

cases and re-engaging survivors. This model program can be replicated in other jurisdictions across the country.

● We conducted groundbreaking research in partnership with Dr. Courtney Ahrens of California State University Long Beach and authored a first-of-its-kind report on victim notification—a resource for jurisdictions seeking to re-engage survivors in the criminal justice system after their kits were part of a backlog.

● We launched The Accountability Project. Through a pro bono partnership with Goodwin Procter LLP and Weil, Gotshal & Manges LLP, this initiative uses public records requests to ascertain the number of untested kits at police departments around the country.

● We successfully advocated for the passage of New York State’s All Crimes DNA bill, the first in the U.S.

● We advocated for and helped to secure $75 million in funding for comprehensive rape kit reform to help end the backlog nationwide.

ADVOCACY

THROUGH OUR ADVOCACY PROGRAMS, we seek healing and access to justice for survivors. Joyful Heart works in partnership at the federal, state and local levels, and with non-profit organizations, law enforcement, advocates and survivors to bring attention, funding and reforms to improve criminal justice responses to sexual assault, domestic violence and child abuse.

Since 2010, we’ve made the elimination of the rape kit backlog—hundreds of thousands of untested rape kits across the country—a top priority. Joyful Heart has worked tirelessly to advocate for comprehensive rape kit reform and to raise awareness about this issue.

Joyful Heart is at the forefront of investigating backlogs, working with jurisdictions to assist them in the development and implementation of survivor-centered reforms and advocating for federal, state and private funding to test backlogged kits across the country and build teams to investigate and prosecute cases.

The rape kit backlog represents a failure of the criminal justice system to protect survivors and to hold perpetrators accountable. Testing rape kits sends the message that we take sexual assault seriously—that survivors and their cases matter. Not testing rape kits sends the opposite message.


Every year, thousands of individuals take the courageous step of reporting their rapes to the police. The invasive forensic examination of a survivor’s body typically takes four to six hours to complete. And yet, hundreds of thousands of times, a decision is made not to process the evidence. Even when law enforcement does send a rape kit to the crime lab for testing, it can sit for months—and in some cases, years—before being tested. Each untested kit represents a missed opportunity for justice for survivors and accountability for perpetrators.

Rape kit testing can identify an unknown assailant, confirm the presence of a known suspect, affirm a victim's version of events, discredit a suspect's story, identify serial rapists by connecting individual crime scenes and exonerate innocent suspects. But experts estimate that there are hundreds of thousands of untested rape kits in police and crime lab storage facilities throughout the country. The exact number remains elusive because the federal government does not track rape kit data and only a handful of states require tracking and testing of rape kit evidence.

With our history of public-private partnerships, Joyful Heart is uniquely poised to lead the national movement for rape kit reform. Joyful Heart has successfully collaborated with cities, including Los Angeles, Detroit and Memphis, guiding them through the process of clearing their backlogs. We're also publishing an original research report on victim notification, which will serve as a critical resource as jurisdictions seek to re-engage survivors in

the criminal justice system after their kits were part of a backlog, sometimes for years or even decades.

In November 2014, Manhattan District Attorney Cyrus Vance announced an incredible commitment to help end the rape kit backlog nationwide: $35 million in funding for jurisdictions to test backlogged rape kits. We will serve as a partner and technical advisor on this grant program that will assist jurisdictions across the country with the funding they so desperately need to analyze the untested rape kits in their police storage facilities.

On the heels of this watershed moment, Congress passed, and President Obama signed into law, an FY 2015 spending bill that included—for the first time ever—$41 million to address the nation’s rape kit backlog. This new community-based sexual assault response initiative at the Justice Department will provide local communities with the resources to test backlogged kits in their police storage facilities; create multi-disciplinary teams to investigate and prosecute cases connected to the backlog; and address the need for victim notification and re-engagement with the criminal justice system. Joyful Heart's advocacy for this funding generated more than 3,100 letters to members of Congress and 454,000 tweets about the backlog were sent, starting conversations and generating awareness. With this money, thousands of rape kits will be tested—and thousands of survivors will have a chance of seeing perpetrators of rape brought to justice.

BRINGING JUSTICE TO SURVIVORS

Testing rape kits sends a fundamental and crucial

message to victims of sexual violence: You matter. What

happened to you matters. Your cases matter.” —MARISKA HARGITAY

❝


OVER THE PAST TEN YEARS, we’ve had the privilege of seeing survivors reclaim their lives; of seeing the lights of possibility, hope and joy come on again and again. And we’ve shed light on sexual assault, domestic violence and child abuse, working to change societal attitudes and the criminal justice system’s response to violence and abuse. As we approached our tenth anniversary, we began to take stock of how far we have come—a transformed response to the issues we address; unflagging

support for our community of survivors and healers; and measurable, undeniable evidence of a reduction in sexual assault, domestic violence and child abuse—and how long the road is ahead.

In the following pages we articulate our bold vision for the future and a comprehensive roadmap to chart the course for Joyful Heart's next ten years and beyond.

❝ Where we have come from, where we will go next—it has far-reaching consequences. Our achievements have brought us to a moment in time in which our vision of a world without sexual assault, domestic violence and child abuse has never been closer.” —MICHAEL KING, FORMER JOYFUL HEART FOUNDATION BOARD CHAIR

THE STRATEGIC PLANOUR TEN-YEAR ROADMAP

16 | OUR TEN-YEAR ROADMAP

RECO

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ENDA

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● Create and engage an advisory group of leading national trauma and healing experts.

● Identify ways to introduce a universally accepted, empowerment-based, holistic approach to treating and healing from trauma.

● Maintain our signature survivor retreat program by standardizing the retreat model in a way that will make it replicable for other organizations.

● Determine a strategy for nationally expanding our Heal the Healers programs.

● Focus on one bold national advocacy initiative—improving communities’ responses to sexual violence through eliminating the rape kit backlog—while being responsive to community needs and opportunities as they arise.

● Identify opportunities for our education work to reach larger audiences.

● Maintain and grow our three geographic hubs, while relocating from Kona to Honolulu to better serve the whole state of Hawai‘i, and extend our work there beyond healing.

● Uphold, define and articulate our guiding philosophy of non-duplication, collaboration, responsiveness, convening, creativity, boldness and joyfulness in the approach to our work.

● Expand our development team, board and committees to ensure that revenue growth keeps pace with programmatic and operational growth.

● Articulate our bold vision for the future.

We embarked on a reflective planning process, in which we interviewed staff, leadership and consultants across our three program hubs in New York, California and Hawai‘i; local and national organizations from across the country including direct service providers and federal agencies; policy leaders and funders; and marketing experts. Through this research we identified clear intentions for the future direction of the organization. Equipped with new insight and perspective, we began to build our ten-year strategic planning goals around the following key recommendations:

Our Planning Process

THE FIRST STEP IN REALIZING OUR VISION was to reframe our program areas and view them as working in support of and in collaboration with each other. With this shift, our programs no longer operate in pillars, separate from each other, but as uniquely interrelated. We deliver our mission through a program portfolio that includes the three integrated areas of Healing, Education and Advocacy. We have defined the guiding principles and intentions behind each program area.

Our Bold Vision for the Future

The VISION of the Joyful Heart Foundation is a community with no sexual assault, domestic violence and child abuse.

Our MISSION is to heal, educate and empower survivors of sexual assault, domestic violence and child abuse, and to shed light into the darkness that surrounds these issues.

HEALING

EDUCATION ADVOCACY

HEALING

Our Healing programs are designed to provide survivors and those who care for them with improved access to healing techniques and wellness practices that are holistic—addressing the physical, emotional, mental and spiritual effects of their experiences, all in the nurturing environment of community. Our approach is grounded in possibility; we seek to elevate the goal of healing from one of survival to a life thriving with possibility and joy.

EDUCATION

The goal of Joyful Heart’s Education programs is to change the way society thinks about, talks about and responds to sexual assault, domestic violence and child abuse. Simply put, we seek to turn up the volume on these issues. We do this through digital and social media outreach, public education and awareness campaigns like the NO MORE PSA campaign, publishing our magazine, Reunion, our TALK and TALK STORY gatherings, through film and by influencing storylines on television.

ADVOCACY

Our Advocacy programs seek healing and justice for survivors of violence and abuse. We work in partnership with federal, state and local government, non-profit organizations, law enforce-ment, advocates and survivors to bring attention, funding and reforms to improve criminal justice responses to sexual assault, domestic violence and child abuse. The cornerstone of our Advocacy work is our effort to end the backlog of hundreds of thousands of untested rape kits across the country.

OUR PROGRAM PORTFOLIOOur Bold Vision for the Future

IMPROVE

TRANSFORM PREVENT

ELEVATE LEAD

HEALING & WELLNESS

EDUCATION & AWARENESS

POLICY & ADVOCACYADVOCACYEDUCATION

HEALING

SUSTAIN

OUR STRATEGIC GOALS

TRANSFORMIn collaboration with those we serve, transform the field to adopt a holistic approach to healing and wellness for both survivors and the professionals that support them, while promoting the belief that it is possible to not only survive trauma, but also to thrive and

reclaim joy.

IMPROVEEnsure that survivors are met with compassion and without judgment, receive expert care and are provided access to justice by improving community responses to sexual

assault, domestic violence and child abuse.

PREVENTSustain a leading role in collective initiatives that prevent sexual assault, domestic

violence and child abuse.

ELEVATETurn up the volume, raise visibility and elevate the conversation about sexual assault,

domestic violence and child abuse to change attitudes, break the silence, lessen the stigma and shame, engage key influencers, and inspire individual and collective

accountability in our society.

LEADBe a leader and an active part of a unified and sustainable movement to end sexual

assault, domestic violence and child abuse.

SUSTAINAssure Joyful Heart's sustainability until sexual assault, domestic violence and child

abuse are collectively brought to an end.

To meet these six strategic goals, we have outlined objectives across our Healing, Education and Advocacy program portfolio, as well as addressed our operational and financial capacity to sustain the fulfillment of these mission objectives. Some objectives are multi-year commitments; many for which we have already begun to lay the groundwork and are yielding significant results. All objectives are framed with the goal of building capacity and ensuring sustainability of both Joyful Heart and our broader movement. Like our vision and mission, these objectives are ambitious and innovative, and provide a clear path forward to reach our goals. From these objectives, our goals will be operationalized within Joyful Heart through annual operating plans with strategies and tactics with clear impact metrics. We will hold ourselves accountable for these metrics as staff, committees, board and as a community of committed hearts.

Our Objectives

Establish and engage a national advisory committee of leaders with expertise in trauma, mental health, holistic healing, empowerment-based services, research and other disciplines.

In 2013, we launched the National Advisory Committee, a group of 20 preeminent leaders representing multiple disciplines who are guiding the re-pilot of our survivor retreat program as well as our Heal the Healers work. We will convene the group regularly over the next three years with the goal of documenting members’ valuable feedback on our work. These influential members will share our work with colleagues, the populations they serve, academic institutions , the media and beyond to extend our reach. We are committed to defining and implementing the committee’s ongoing work beyond the initial three-year term to promote Joyful Heart's vision and approach.

Develop, pilot, evaluate and disseminate a survivor retreat model that serves as a clinically effective, replicable and evidence-informed approach to healing from trauma.

Joyful Heart’s goal is to not only ensure that each survivor who reaches out to us is met with a clear path to the holistic resources they need, but to transform, support and enhance the way the field responds to and cares for survivors. Under the leadership of our National Advisory Committee, we are working to make our retreat model of healing available to the field so that it can be shared with and replicated by organizations far beyond Joyful Heart’s reach. Having secured a prominent researcher in the field of trauma recovery, Mary Ann Dutton, Ph.D., a professor of psychiatry at Georgetown University, to guide this work, we are developing a research model for the retreat program and will test and evaluate the model through a series of pilots. We will then disseminate the results through professional publications and collaborate with program partners on replication.

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❝ By believing passionately in something that still does not exist, we create it. The nonexistent is whatever we have not sufficiently desired.”—NIKOS KAZANTZAKIS

Develop, evaluate and disseminate a Heal the Healers program model to recognize and address the effects of vicarious trauma on individuals, organizations, systems and our collective movement.

In tandem with our survivor retreat model replication, we are currently working towards designing a Heal the Healers program model for evaluation and dissemination nationally. In order to ensure that we address the true needs of the field, we are first working with external evaluators to look closely at what Heal the Healers has accomplished thus far, as well as following the guidance of our National Advisory Committee. We will then convene a roundtable of experts in the fields of vicarious trauma and compassion fatigue to inform the adaptation of our program model, highlighting what components should be added and what role Joyful Heart should play in promoting wider understanding of the effects of trauma exposure response on the fields of sexual assault, domestic violence and child abuse.

Honor the unique social and cultural milieu of Hawai‘i by growing our work with survivors, healers and communities through our collaborative efforts to address sexual assault, domestic violence and child abuse in the state.

Acknowledging the unique role of Hawai‘i as our birthplace, we have expanded our presence in Hawai‘i to thoughtfully plan the growth of our local programs and operations. Having moved our office to Honolulu in 2011, we are now building our local capacity through increased staffing and programming, and pursuing enhanced marketing, communications and fundraising strategies. We have also established the Hawai‘i Advisory Committee, a diverse representation of leaders from across the state, and are continuing to expand the Hawai‘i Hearts, our volunteer committee. We are also developing a strategic plan specifically to guide Joyful Heart’s Hawai‘i programs and operations and to continue to grow locally driven, culturally relevant programs. We envision that this plan will help to determine an optimal operating structure to ensure sustainable growth and visibility of our work in the Hawai‘i community, while also contributing to national efforts.

In 2012, we launched a partnership with Dr. Valli Kalei Kanuha to support the development of the Namelehuapono Project. This innovative model is a Hawaiian, culturally-based group intervention that combines Hawaiian values, beliefs and traditions with clinical practice to address intimate partner, sexual and family violence. Dr. Kanuha developed the program in collaboration with community elders and advocates.

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OUR TEN-YEAR ROADMAP | 23

Leverage our unique expertise and assets to develop, support and promote education and awareness initiatives that advance the work of the collective movement to end violence against women and children.

Given the critical need to change attitudes and improve society's response to sexual assault, domestic violence and child abuse, we are leveraging entertainment and media to increase public exposure to and action on these issues.

Joyful Heart, in partnership with Rachel Howald of Y&R, produced the celebrity-driven NO MORE PSA campaign featuring more than 75 celebrities, public figures and athletes, directed by Mariska Hargitay. The groundbreaking campaign, which is shining a bold light on these issues, began with the “NO MORE Excuses” series of print and video ads released in September 2013. The campaign grew with the release of the Viacom Says NO MORE PSAs and several NO MORE Excuses marathons of Law & Order: SVU on USA Network. In the fall of 2014, the NFL started airing the ads during every game. In partnership with Viacom Velocity, Joyful Heart produced the NFL Players Say NO MORE PSAs, which launched during NFL games in October, and then debuted the NO MORE “Speechless” series during NFL broadcasts on Thanksgiving Day. As of April 2015, the broadcast and print campaign had surpassed 3 billion impressions and the PSAs had aired in every single one of the 210 media markets in the United States.

Position Joyful Heart as a thought leader and voice for change.

Joyful Heart occupies a unique role in the movement to end sexual assault, domestic violence and child abuse. We seek to elevate the national conversation about these issues, raise visibility and change attitudes with the goal of breaking the silence, lessening the stigma and shame associated with these issues and inspiring individual and collective accountability in our society. Our collaborations and partnerships with key influencers from the non-profit, corporate, media, entertainment and government sectors are helping us turn up the volume to transform the way society views and responds to survivors.

In every area of our work, we are ushering in meaningful changes. Our healing work is increasing awareness of trauma on the body and holistic healing practices while also addressing the physical, emotional and psychological impact of the trauma of sexual assault and domestic violence. Our groundbreaking education and awareness campaigns are reaching billions and we have played a leading role in NO MORE, a national movement to unite our society to end sexual assault and domestic violence. Joyful Heart’s CEO, Maile M. Zambuto, is a founding member of NO MORE’s Executive Committee and we serve on the Steering Committee for NO MORE. We have led watershed policy reforms, helping to secure the funding and resources needed to end the rape kit backlog for good.

Develop a master brand and communications strategy.

Joyful Heart's tenth anniversary marked a pivotal juncture in our journey as a leading voice in healing, educating and empowering survivors of sexual assault, domestic violence and child abuse. In light of our growth and the increased attention on these issues, we are working with a leading brand consultant, pro-bono, to examine our communications with the goal of developing a strategy and program to effectively and compellingly communicate our mission, purpose, impact and values to stakeholders and the public.

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Grow our online community through the implementation of new tools and the development of innovative content that interrupts isolation and increases support for survivors, drives engagement and activation and furthers the advancement of our work.

Our online community is at the core of who we are and what we hope to build—a community filled with light, support, hope and possibility. We continue to foster community, support and wellness through our website and social media. Our re-launched primary and advocacy websites are allowing us to increase our ability to quickly produce and publish dynamic, interactive and media-rich digital content. Through our websites, blog, social media and email platforms, we are leveraging our content and using metrics and data to drive our community engagement strategies forward, while continuing to identify and deploy new tools and techniques to grow our supporter base.

We've grown our social media community to over 155,000 supporters and more than 2.5 million visitors have connected with us online to obtain information and life-saving help.

Lead the movement to end the rape kit backlog in the United States.

Our history of public-private partnerships positions us to lead the national movement for rape kit reform. Having developed a ten-year plan for comprehensive rape kit reform, we are working to identify and articulate the nature and extent of the rape kit backlog nationwide, document efforts for reform and detail the positive outcomes of comprehensive rape kit testing. Our goal is to see comprehensive rape kit reform legislation passed at the federal level.

In 2013, we fully revamped ENDTHEBACKlOG.org, the nationally recognized online hub for the most up-to-date information on the rape kit backlog and efforts to eradicate backlogs in jurisdictions across the country. The site includes an interactive map displaying information about where the backlog exists, an extensive media and resource archive, and an integrated blog with updates and commentary.

In 2014, $76 million was committed to address the backlog—$35 million from Manhattan District Attorney Cyrus Vance and $41 million in the FY15 federal budget. This historic funding will provide local communities with the resources to test backlogged kits in their police storage facilities; create multi-disciplinary teams to investigate and prosecute cases connected to the backlog; and address the need for victim notification and re-engagement with the criminal justice system. We will serve as a partner and technical advisor to the Manhattan District Attorney’s office on its grant program to assist jurisdictions across the country with their efforts to analyze backlogged rape kits.

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Ensure the organization’s short- and long-term financial health by increasing and diversifying sustainable sources of private revenue to meet the needs of our core operations, build cash reserves and establish and build an endowment.

We are developing a comprehensive revenue growth plan to meet our operational needs. Within the plan, we have identified a diverse range of activities and opportunities to grow our donor base, including the gala, benefits and cultivation events, an increased focus on individual, corporate and foundation giving, as well as deepening relationships with our product partners. We will work with our board and volunteer committees to further grow our joyful community of supporters through targeted major donor stewardship and an increased emphasis on sustainable and predictable revenue sources through securing multi-year gifts and establishing a planned giving program. To further diversify our sources of revenue, we are working to expand our portfolio of giving options and increase our donor cultivation efforts, and we are creating a strategy to engage individual, third-party and online gifts. We will continue to use technology to enhance our fundraising and prospecting efforts and explore creative approaches to large-scale, far-reaching fundraising campaigns from a broad community of donors.

In order to strengthen and sustain Joyful Heart’s fiscal health, our goal is to create and maintain a cash reserve equal to six months of operating expenses, an estimated $3 million, by the end of the tenth year. We understand the advantage that an endowment offers and will conduct an environmental scan and a feasibility study, and launch and build a healthy endowment to support our annual operating costs, providing an important sustainable revenue source in perpetuity.

Increase annual board giving to cover 100 percent of our management, general and administrative costs.

Joyful Heart’s Board of Directors provides essential leadership, expertise, governance and support to the organization. We are committed to further expanding and diversifying our board membership over the next phase of our growth to double in size, through researching additional major donors and corporate leaders. We are working with our board members to identify new prospective recruits and to expand their solicitation and outreach on behalf of Joyful Heart with the goal of having board contributions cover 100 percent of our general and administrative costs.

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Develop and implement tracking of organizational metrics to measure and articulate our effectiveness and reach.

Joyful Heart tracks and analyzes program data to ensure that we are delivering maximum impact. We are working to define processes to incorporate measurements into the development and ongoing improvement of the organization’s program portfolio. We are creating a database for tracking all future program statistics and historical data, and developing a series of baselines from which to measure future changes in social norms. Through the articulation of these indicators, we will concretely outline our programmatic goals along the ten-year path.

Build and maintain a lean, efficient, cost effective—yet flexible—infrastructure that supports the organization's national reach.

Joyful Heart has three hubs of service: in New York, Los Angeles and Honolulu. Having secured physical spaces, increased personnel and established a volunteer presence across these three bases of operations, we are now working to implement staff restructuring; technological advancements; and operations, policy and procedure changes that increase flexibility. We are also leveraging support—more than $74 million in in-kind contributions and donated services—and the expertise of our board to strengthen our programming, fundraising and operations objectives.

Establish cost-effective policies and operational structure that support sustainability; increase staff knowledge, skills and abilities; and promote performance excellence.

In keeping with our commitment to sustainability, transparency and mindful conduct, we are working to develop and implement practices, procedures and policies that promote sustainability of staff, programs and operations, and to develop and monitor achievable and measurable annual operating plans in alignment with long-term strategic goals, values and guiding principles. Through policy, procedure and technology enhancements, we are identifying ways to further reduce staff time and hard costs toward administrative functions as a percentage of our overall resource allocation. We will encourage staff development by providing ongoing training and resources to new and existing staff. We will support retention through comprehensive and competitive compensation strategies, policies and procedures, and by maintaining staffing levels and structures that promote sustainable achievement of programmatic and operational outcomes.

Establish and support the implementation of consistent and appropriate governance practices to minimize risk and promote the sustainable growth and well-being of the organization.

We will work to maintain and support engaged board leadership, committees and membership through formalizing and implementing board succession planning protocol, and by formalizing nomination, orientation and training processes for new members. We will also support the board Executive Committee to develop a comprehensive CEO succession plan. In order to maintain good standing with all relevant oversight agencies, we will conduct accurate, thorough and on-time annual self-audits and filing of registrations, and regularly monitor and revisit internal policies related to insurance, internal controls and employment practices to ensure compliance.

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VALUES

VALUES AND GUIDING PRINCIPLES | 29

INTEGRITY

We consistently uphold honesty, genuineness and accountability. Our foundation is a strong work ethic, grounded in a steadfast adherence to respectful and ethical practice.

COMMUNITY

We believe in fostering connections among individuals to build a community dedicated to our vision and mission. We also believe in working with and being of service to the many communities with whom we work.

COLLABORATION

We believe that when individuals act together, social change can occur. We value working respectfully with others toward common goals. We believe we are stronger together and that unified action is essential to increase the impact of our collective work.

CREATIVITY

We believe that expansive, imaginative thinking and action generate powerful and innovative solutions. We value the time, space and freedom that allow creativity to bloom.

POSSIBILITY

We challenge ourselves individually and organizationally to look past constraints—striving to be our best through consciously taking risks. In the spirit of innovation, we commit to pushing the boundaries of not just what is doable, but what is possible.

JOY

We believe in expressing and celebrating joy, nurturing it in others and ourselves. We endeavor to approach our work from a place of joyfulness, holding that as one of the greatest possibilities in life.

Our values are the foundation of our organization and guide our thinking, actions, decisions, responses and priorities. These values are at the heart of everything Joyful Heart does, and reflect the passion, care and commitment of our staff and board.

Values

Our guiding principles serve as a compass both individually and organizationally. They are the application of our core beliefs that help to shape and direct our work. We approach all we do and every decision we make with the guiding principles in mind.

SURVIVOR-CENTRIC FOCUS

We are led by the voices of survivors, centering our work around their experiences and perspectives. We approach without judgment and act with respectful compassion, prioritizing the needs and requests of survivors individually and as a group. The cornerstones of our survivor-centric approach are safety, trust and support. We believe it takes courage and strength to survive, seek help and heal from violence. As an organization, we operate in a tender place between interrupting isolation and honoring boundaries. We seek to create safe, open and restorative spaces as sanctuaries for survivors. We promote an understanding that acknowledges the numerous ways individuals experience and express trauma as adaptive and natural. In acknowledgment of the prevalence of violence against women and children, we apply our survivor-centric approach to all we do because we knowingly or unknowingly meet survivors every day.

HOLISTIC APPROACH

We view each individual as inherently whole and healthy. We value the fullness of a person's being, believing the whole self encompasses the emotional, spiritual, physical and psychological aspects of health and well-being. The entirety of an individual's experience and needs are interconnected and deserving of balance. A holistic approach is predicated upon the understanding that each individual defines his or her own healing path. Healing comes through a variety of modalities. We honor all paths to health and well-being with equal value and respect.

EMPOWERMENT

We acknowledge the personal power of individuals and groups, seeing each as capable of exerting individual and collective agency. Our empowerment-based approach is about increasing the strength of an individual or group through providing access to and honoring their choices. We facilitate learning and create opportunities that allow individuals and communities to identify what is most helpful to them, overcome obstacles and be led by their own personal strengths and abilities.

CULTURAL AWARENESS

We strive to intentionally develop insight and analyses about cultural differences among people, social groups and institutions. We challenge ourselves to learn about the differences between peoples that are often constructed by history and societal structures. We commit to acting respectfully on our evolving awareness but not leading, intruding upon or defining the experiences of those in other social or cultural groups.

INNOVATION

We question the ways we have become accustomed to operating—continually striving to improve our organization and our movement. We endeavor to keep our activities and ideas current, ever aligned with the evolving needs of the individuals and communities we serve. We promote forward thinking and inventive, unique action in the work to end violence against women and children. Our integrated approach increases our creativity and strengthens our impact. We set high expectations for each other and ourselves in order to honor those we are committed to serving. Through innovation and the testing of new ideas, we establish and promote standards of excellence in all that we do.

PRINC IPLES

30 | VALUES AND GUIDING PRINCIPLES

Guiding Principles

EVIDENCE-INFORMED APPROACH

We commit to being guided by research and evaluation, adhering to and setting standards of excellence in our work. We actively integrate the best available research with survivor experiences, community input and professional expertise to guide all programs and operations. We infuse this approach with flexibility and responsiveness to community needs. We strive to continually refine our work through evaluating our efforts and sharing our results.

PARTNERSHIP

We work cooperatively in the effort to end violence against women and children. We honor the history and achievements of those who have come before us by supporting and affirming the work of existing organizations. We strive to create programs that are replicable and broadly applicable, openly sharing our knowledge and resources. We invest in non-duplicative activities, striving to be of service to the field of organizations, practitioners and survivors. We engage partners from both the public and private sectors with the conviction that addressing our issues is a shared responsibility.

SUSTAINABLE PRACTICES

We implement and promote practices that cultivate individual, organizational and community well-being. We believe in setting clear, reasonable expectations for ourselves and others, recognizing that this is necessary to do our work sustainably. We commit to creating time for reflection, responsiveness and nurturing relationships. We seek to nourish our constituents, our communities and ourselves. We acknowledge the im-portance of asking for and/or offering help in order to continually strive for balance, excellence and flexibility.

TRANSPARENCY

We strive to create an environment that clearly defines our practices and fosters a free exchange of ideas. We commit to open and clear communication that promotes sincere, honest interactions. We see providing and receiving feedback—both positive and constructive—as an invaluable practice. We share information in order to facilitate collaboration and accountability. We agree to actively work toward the timely resolution of any conflict, misunderstanding or misperception, or choose to let it go. We welcome different perspectives, believing that variety in our experiences, backgrounds, approaches and opinions enriches all of us and all we do.

MINDFUL CONDUCT

We strive to bring a sense of presence to our work that is rooted in self-awareness, reflection and balance. We challenge ourselves to act respectfully, thoughtfully and consciously. In our interactions with one another and those we serve, we commit to engaging with curiosity and deep listening, practicing loving kindness and intentionality. We assume well about each other, focusing on the positive and putting our energies into constructive behavior.

GRATITUDE

We seek to continually expand our world-view by deepening our sense of gratitude. We recognize that being thankful is fundamental to health and well-being. We therefore commit to practicing gratitude, striving to convey appreciation of ourselves, each other, our communities and those we serve. As we endeavor to not take things for granted, we embrace our work with wonder and optimism, knowing that this fosters gratitude.

PRINC IPLES

VALUES AND GUIDING PRINCIPLES | 31

32 | OUR 10-YEAR ROADMAP32 | REFLECTING ON OUR PAST

$17 millionraised to heal, educate and empower

14,000survivors and healers directly served through our transformative programs

2.5 millionvisitors who have connected with us online to obtain information and life-saving help

6.8

mill

ion

page

vie

ws

to o

ur w

ebsi

te

2 billionimpressions garnered in digital and print media to raise awareness about our issues and work

155,000members of our social media community

Over

450 organizations across

the country have participated in Heal

the Healers

JOYFULHEART FOUNDATION BY THE NUMBERS

SINCEOUR INCEPTION $7

4 m

illio

nin

in-k

ind

cont

ribu

tions

and

don

ated

ser

vice

s$17 millionraised to heal, educate and empower

14,000survivors and healers directly served through our transformative programs

2.5 millionvisitors who have connected with us online to obtain information and life-saving help

6.8

mill

ion

page

vie

ws

to o

ur w

ebsi

te

2 billionimpressions garnered in digital and print media to raise awareness about our issues and work

155,000members of our social media community

5,000 survivors, professionals and community members served

in Hawai‘i, our birthplace

5,000 survivors, professionals and community members served

in Hawai‘i, our birthplace

Over

450 organizations across

the country have participated in Heal

the Healers

$74

mill

ion

in in

-kin

d co

ntri

butio

ns a

nd d

onat

ed s

ervi

ces

150,000readers of our magazine

Reunion in print and online

150,000readers of our magazine

Reunion in print and online

Our work to end the backlog of rape

kits in Detroit has yielded

2,000 kits tested

760 hits in the national

DNA database

More than

188 potential serial

rapists identified

DNA hits to crimes committed in

23 states

and the District of Columbia

Produced the groundbreaking NO MORE PSA campaign to raise awareness about

sexual assault and domestic violence which has already

been seen by an audience of

3 billion online, in print

and on TV

Produced the groundbreaking NO MORE PSA campaign to raise awareness about

sexual assault and domestic violence which has already

been seen by an audience of

3 billion online, in print

and on TV

Our work to end the backlog of rape

kits in Detroit has yielded

2,000 kits tested

760 hits in the national

DNA database

More than

188 potential serial

rapists identified

DNA hits to crimes committed in

23 states

and the District of Columbia

years of transformative work, of growth and planning for our future has brought us to today—a crossroads. Where we have come from, where we will go next—it has far-reaching consequences.

You’ve read about where we’ve been: our story, our history—from our first board members and first programs to where we are now: serving thousands of survivors and the professionals who care for them while connecting people to live-saving resources, advocating for reform, changing attitudes and ushering in a better response to survivors.

You’ve read about where we’re going: our roadmap for building and sustaining our work over the next ten years to support survivors and increase awareness of the critical issues of sexual assault, domestic violence and child abuse.

And the consequences: these issues affect millions upon millions of people in the United States alone. One in three women are physically or sexually abused by a husband or boyfriend. Every two minutes, someone is sexually assaulted. And more than five children die every day as a result of child abuse and neglect. And because these are still some of the toughest, most complicated issues of our time—of all time—they are still shrouded in darkness, shame, stigma and fear.

The stakes could not be higher.We rejoice in the process of seeing lives transformed, of seeing society

transformed, of seeing our collective response to these issues changed for good. Our future is bright and our goals, ambitious. We must work together—as a bold and vital community—and challenge ourselves to do what is difficult in search of what is possible. We thank you for standing with us over the last ten years and for believing and investing in our future.

CONCLUSION & GRATITUDE

34 | OUR 10-YEAR ROADMAP

IT'S SIMPLE PHYSICS: The greater the number of people willing to lift, the lighter the load that each individual must carry. We carry this so that future generations' load will be lighter, so that this movement to change the world—that's right, change the world—will be less of a burden. Our issues are heavy because they are very complex, because they involve pain, fear, darkness, isolation, judgment, ignorance and an entrenched lack of understanding. They are heavy because people's lives are at stake. But together, they are not too much to carry. —PETER HERMANN

❝

Board of Directors

Mariska Hargitayfounder & president

Mark Alexanderchair

Christina Norman vice-chair

Sukey Novogratz secretary

Karen Polivka treasurer

Jessica AmbroseBeth ArmstrongDurk BarnhillJenny BelushiShanna BrooksAndrea BuchananJill Eisenstadt-ChayetLinda FairsteinPeter HermannDanielle HerzlichMark HerzlichRachel HowaldLynn LallyValli Kalei Kanuha, Ph.D.Michael KingAndrea McTamaneyRev. Al MilesHeather MnuchinTom NunanChauncey ParkerStanley SchneiderAndrew SchwartzbergCarrie ShumwayAmanda StephensNoelle Wolf

Maile M. Zambuto national chief executive officer

Leadership Team

Sarah Haacke Byrdmanaging director

Paul Irwin-Dudek chief development officer

Kata Issariexecutive director, hawai‘iMolly Solomonchief financial & administrative officer Lisa Winjumvice president, external affairs

Hawai‘i Advisory Committee

Valli Kalei Kanuha, Ph.D.chair

Judge Michael F. Broderick (Ret.)Kalei Kailihiwa, MSW Adrian Kamali‘i Maureen Kiehm, MSW Kaipo Kukahiko, MSW Palama Lee, Ph.D., LCSW Jamee Miller, EdD, LSW Kara Miller, MS Sharon Kaiulani Odom, MPH Jennifer Rose, JD L. Jani Sheppard Alexandra Sueda, MD Allicyn C.H. Tasaka, BA Norma Wong Barbara Yamashita, MSW

Hawai‘i Hearts

Kristen Chan co-chair

Karen Polivka co-chair

Leland ChesbroMichelle Dominick Sydney Fernandez Fasi Brynn Foster Sherry Harper Wong Stacey Hee Hugh Nalani McLaughlin HollidayKim Hehir Stephanie Johnson Catherine LinNancy Lueck Jill McLean Rachel Ross Jeanie Schmaltz Nicole St. George Wanda Watumull

Erika KauffmanHelen KinnearWendy LandesJenny Lorant GroufRoberta MarianiAndrea McTamaneyMichelle MilchanEJ MilkenPati MillerJulie MoranStephanie MurrayCheryl Nakao-MillerColleen O'BrienKathleen RosenbloomJulie RowenJaime SchwartzbergSusie SheinbergMolly SmithLinda ValleLaura WassermanElizabeth Wiatt Noelle Wolf

National Advisory Committee

Adam CummingsSherisa Dahlgren, LMFT Peter HermannPatti Giggans, MNAKata Issari, MSWMonika Johnson HostlerElizabeth LesserJenny Lorant Grouf, LMTTara Lynda GuberDavid Lisak, Ph.D.Beckie Masaki, MSWSharon Kaiulani Odom, MPHGwendolyn PackardSharon SalzbergMelissa Scaia, MPAIrma Seilicovich, LMFTSukey NovogratzRev. Al Miles, MDiv Maile M. Zambuto

Los Angeles Committee

Heather Mnuchin co-chair

Jenny Belushi co-chair

Beth ArmstrongShelli AzoffWendi BromleyShanna BrooksAndrea BuchananJane BuckinghamKadie ChambersElizabeth CooperStacy CramerDaun DeesAndrea Dekoning Jill Eisenstadt-ChayetErica FisherVanessa FrankAmy GlassBecky GlassBridget Gless KellerJodi Guber BrufskyCeCe Karz

Come stand with us Come walk with us And we will get there

The mission of the Joyful Heart Foundation is to heal, educate and empower survivors of sexual assault, domestic violence and child abuse,

and to shed light into the darkness that surrounds these issues.

www.joyfulheartfoundation.org

joyful heart foundation 10 year strategic plan

Documents