journalism 2
DESCRIPTION
Presentation given to journalism undergrads at UCA Farnham on 16th November 2009. Looking at how the web is changing journalism and how RBI is respondingTRANSCRIPT
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Journalism 2.0
Karl Schneider
Editorial Development Director
RBI UK
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RBI UK
• Part of Reed Business, a subsidiary of Reed Elsevier
• 2,300 staff
• 400 journalists
• ~£300m turnover
• >50% of revenue online
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RBI UK
• Aerospace
• Agriculture
• Banking
• Catering
• Chemicals
• Computing
• Construction
• Electronics
• Healthcare
• Industrial
• Optical
• Personal Care
• Personnel
• Property
• Recruitment• Road Transport• Science• Social Care• TV & Film• Travel• Utilities
21 Markets, >100 products
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40 magazines
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15 Community Websites
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15 Community Websites
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Characteristics of the Web for journalism
• Multi-media
• Distributed
• Global
• Measurable
• Interactive
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“Cover what you do best, and link to
the rest”— Jeff Jarvis, Buzzmachine, 22nd Feb 2007
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1.Define a beat2.Do original reporting3.Link to the best coverage
elsewhere
Aim to be the best place to visit for all information on a subject
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The Role of Social Media
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The Role of Social Media
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Back to our roots?
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Covering a beat - Then
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consectetur adipiscing elit. Fusce
quis dolor quis massa luctus lacinia sed at risus. Mauris
iaculis ultricies venenatis. Mauris ornare dui at quam
molestie non imperdiet dolor
Lorem ipsum dolor sit amet, the si thesi
consectetur adipiscing elit. Fusce
quis dolor quis massa luctus lacinia sed at risus. Mauris
iaculis ultricies venenatis. Mauris ornare dui at quam
molestie non imperdiet dolor
?!
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Lorem ipsum dolor sit amet, the si thesi
consectetur adipiscing elit. Fusce
quis dolor quis massa luctus lacinia sed at risus. Mauris
iaculis ultricies venenatis. Mauris ornare dui at quam
molestie non imperdiet dolor
Lorem ipsum dolor sit amet, the si thesi
consectetur adipiscing elit. Fusce
quis dolor quis massa luctus lacinia sed at risus. Mauris
iaculis ultricies venenatis. Mauris ornare dui at quam
molestie non imperdiet dolor
Covering a beat - Now
?!
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The news process
Track
Discuss
Research
Filter
Create
Discuss
Discuss
Discuss
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The barriers to change
• Teams built for print– Structures– Processes– Skills
• Tools not fit for purpose– Authoring tools built for print– Web tools inflexible
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Changing team structures: Yesterday
Editor
News Editor Features Editor Section Editor Website Editor
Reporter
Reporter
Feature writer
Feature writer
Writer
Writer
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Changing team structures: Today
Brand Editor
MagazineEditor
ContentEditor
WebsiteEditor
Beat Editor Beat Editor Beat Editor Beat Editor Beat Editor
BeatJournalist
BeatJournalist
BeatJournalist
BeatJournalist
BeatJournalist
BeatJournalist
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Re-skilling editorial teams
• New training programmes, e.g:– Essentials of online content– Engaging with online communities– Video editing
• Informal sharing – Events– Wiki
• Changing recruitment channels
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Questions