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    So you want to make the world a better place, but how exactly? In order to solve the worldsmost pressing problems, we need innovative ideas for action. Unfortunately, todays policy

    leaders have fallen short, so now more than ever before, it is time for students to speak up.

    The Roosevelt Institute | Campus Network, the nations first student think tank, was founded to

    help us get our ideas into the policy process. With over 8,000 members at over 80 chapters across

    the country, we have developed many different opportunities for students to make their voices

    heard.

    Since 2007, the Roosevelt Institute | Campus Network launched a new series of short policy briefs

    called 10 Ideas. Each year, three publications are put together with the best student ideas around a

    particular policy challenge and are then distributed to legislators across the country. The next

    series will focus around three challenges selected by student leadersmaking democracy work,ensuring equal justice in the criminal system, and promoting community development.

    This guide is designed to help you start compiling your own submission to the 10 Ideas and alsoimprove your policy writing more generally. By better articulating our ideas for a better society,

    we will be one step closer to making them a reality.

    In this guide:Overview of the 10 Ideas Format: The Anatomy of an Idea .............................................. 2

    Roosevelt Institute | Campus Network Policy Writing Rubric.3

    10 Ideas Annotated Examples

    - Predatory Payday Lending ......................................................................................... 4

    - Making the AmeriCorps Segal Education Award Tax-Free ...................................... 6- High Performance Schools for America .................................................................... 8

    Guide toGreat IdeasPreparing a submission for the 10 Ideas publication

    It isn't sufficient just to want -

    you've got to ask yourself what you are going to do to get the things you want.

    ~ Franklin D. Roosevelt

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    Overview of the 10 Ideas FormatAnatom y of an idea

    How do you change the world in 650 words?

    Theres no one formula, but heres a basic out-line to get you started...

    First page (300 words)Title: Be direct and get to the point so the reader

    can get to the proposal. (4-7 words)

    The idea: A one sentence elevator pitch of what

    you propose to do, how it helps solve the chal-

    lenge, and what makes it great. (~20-30 words)

    Key facts: Give the readers the simple statisticsthat make them think. How big is the problem?

    How much does it cost? What evidence is there

    that your idea will work? (~50-75 words)

    Talking points: Talking points are for the politi-cian who picks up your paper and need to tell

    their constituents about it. Why is it better than

    all the other alternatives on the table? (~50-75

    words) Front page: The text on the front page

    presents the idea, the key facts, and the talkingpoints in a coherent narrative form. Choose your

    limited number of words wisely. (~150-200

    words)

    Second page (350 words)

    History: Where did this idea come from? What like it has been tried? Is anyone currently tryingit? Has it been implemented somewhere? If it has been implemented, what are the results?

    Analysis: This section justifies the facts and figures on the front page. What would it cost, why

    would it cost that much? How many people would be affected and which people? You wont be

    able to describe all your research here, but keep a copy of your references and resources for when

    an interested legislator starts asking for more information.Audience: Who benefits from this? Who should care about the idea? Where do you want to take

    this idea? (You may write about audience at the end, but keep it in mind throughout the paper).

    Next steps: If someone is interested in running with this idea, what do they need to do? Is this

    something someone could implement now or is it far out and would require more research to

    make it happen? If we can act on it now, where do we start and what is the five-step process forgetting it done?

    Sources: Tell us how you know what you know (But dont cite Wikipedia!)

    Good ideas

    Dont be bound by practicality. We

    want some stuff to be implementable andget implemented out of this, but we also

    want some stuff where people are like,

    huh, thats so crazy it just might work.

    Its OK if its not youridea.We canwrite

    up ideas that come from our friends, from

    other folks on campus, or even stuff thats

    already going on around us that could beported to another state. If you did get your

    idea from somewhere else, be sure to cite

    your sources and think about how you can

    make a good idea even better.

    Bad ideas

    Something thats not an idea. This is not

    the place for arguments or analyses or

    reframing or anything like that.

    Something that could not be done.

    These are 10 things you can do or thatsome s ecific erson can do.

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    10 Ideas Annotated ExamplePredatory Payday Lending

    Adapted from the 25 Ideas for Working Families Publication, Summer 2007

    Overview:This submission is a good example of a group-written policy piece that clearly explains an idea

    for effectively implementing payday lending reform. Writing as part of the Economics Policy

    Center at the Yale Chapter, these authors were able to use their submission to summarize some of

    their findings from a longer policy paper they wrote together.

    The authors idea isclearly stated in the

    first sentence and is

    related to the yearschallenge, working

    families

    A succinct definition

    of payday lending at

    the start helps theaverage reader who

    Using a few key facts to

    illustrate the experience

    of a typical borrowerhelps the reader better

    understand the impact of

    a da lendin

    After explaining the

    injustice of the current

    situation,the authors

    explain the magnitude of

    the problem in order to

    make the case for

    Talking points should

    summarize the mostpersuasive parts of

    your argument

    This analysis section

    outlines the research

    that the policy centerdid

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    Predatory Payday Lending Example (Page 2)

    Adapted from the 25 ideas for Working Families Publication, Summer 2007

    Conclusion:Overall, this policy brief is a good example of clear, effective policy writing. The idea itself is not

    entirely new, but the authors add a new perspective to the issue by providing cogent examples and

    by presenting their idea in a logical, actionable way. As a result, the authors of this piece have

    actually been able to help implement new legislation. After reading this policy piece, the Center

    for Responsible lending invited co-author Ben Lazarus to testify about payday lending in front ofthe DC City Council in June 2007. A preliminary vote ended up passing the anti-payday lending

    measure.

    he authors effectively

    compare and contrastpolicy alternatives. By

    using an example

    rom their home state,

    CT, the authors also

    add some credibilit .

    Students often havea better chance

    implementing

    legislation at the

    state or local level.

    Specific steps are

    su ested so that amaker could read

    this piece and act on

    the authors idea.

    he authors conclude

    by addressing the bigpicture of how our

    society can betterhelp working families

    in financial need.

    Reputable sources areidentified to support

    the facts in the article

    ooks are used where

    possible and

    Wikipedia is not used!

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    10 Ideas Annotated ExampleMaking the AmeriCorps Segal Education Award Tax Free

    Adapted from the 25 Ideas for Education Publication, Summer 2007

    Overview:

    This policy piece is effective in focusing on a very specific policy issue that has broad, national

    implications. National policy is often the most difficult for Roosevelt Fellows to write

    effectively, but by limiting her scope, this author is able to write a paper that a policy maker

    could easily act upon. Moreover, by selecting a topic which is uniquely related to students andyoung adults, the author takes advantage of the RI Campus Networks comparative advantage in

    offering student ideas for

    student issues.

    Although most summary

    statements for policy

    briefs are limited to onesentence, it is OK for the

    author to use two sen-

    tences here, since the

    issue is likely unfamiliar

    to the reader.

    The key facts are very

    logically organized in

    order to explain themagnitude of the issue

    and the implications ofpolicy change.

    By comparing and

    contrasting the Segal

    Education Award with

    other scholarships, theauthor emphasizes the

    inconsistencies of the

    current policy.

    The talking points helpconnect the facts of this

    policy with the larger

    ethical and political val-ues at stake.

    If the author had more

    space, she shouldelaborate on this study.

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    AmeriCorps Scholarship Example (Page 2)

    Adapted from the 25 ideas for Education Publication, Summer 2007

    Conclusion:While not perfect, this policy piece provides the basic structure for a well-written argument. Acomplicated national issue of taxation for students is made simple and compelling by focusing on

    the particularly acute problem of AmeriCorps volunteers. The author did a really good job

    compiling key facts for why the issue was important, but she could have included more details

    about why her proposed policy was feasible. Good facts are essential for good policy briefs, and it

    is particularly important to carefully select your facts in short policy briefs like the 10 Ideas sothat you can counter any objections that could be made to your proposed policy.

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    Describing the

    conditions ofvolunteers adds a

    personal side.

    ven if the idea isnt

    new it can still be

    he economic costs ofthis policy are logi-

    cally compared to the

    benefits. In future

    research, the authorcould try to estimate

    the impact in dollars.

    A specific audience is

    specified and nextsteps are identified.

    Another way to

    improve this policy

    brief would be to be

    more specific about

    what steps have al-ready been taken and

    what obstacles stand

    in the way of reform.

    Con ressional testimonies on the topic and

    other government

    resources can be good,reliable sources.

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    10 Ideas Annota ted Exampl e High Perfo rmanc e Schoo ls for Ameri ca

    Adapted from the 25 ideas for Energy Publication, Summer 2007

    Overview:

    This policy piece is a good example of expanding on existing data to present a truly innovativesolution to an important challenge. In addition to reviewing the latest data on green schools, the

    authors suggest a novel mechanism for funding the construction of these schools which differs

    from existing approaches. This policy brief stemmed from a larger policy paper that the authors

    wrote for the class, but it does a good job summarizing their main findings.

    A concise summary state-

    ment is compelling, even

    if the readers dont ex-

    actly know about a

    standard and loanfund.

    The authors use cite anew study to add credi-

    bility and relevance to the

    issue of green schools.

    The term high perform-

    ance schools helps

    frame the idea as one that

    will help both studentsand the environment

    An informative group of

    key facts are selected,which go beyond com-

    mon-sense knowledge.

    The authors are able to

    show the effectiveness of

    green schools concretely

    using a specific case-study from California. Inmany ways, this example

    is more persuasive than

    the talking points, which

    are a bit abstract. In

    general, try to showreaders rather than tell

    them something.

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    High Performing Schools Example (Page 2)

    Adapted from the 25 ideas for Energy Publication, Summer 2007

    Again, this specific

    example of successhelps emphasize

    feasibility.

    Here, the authors

    acknowledge theeconomy of scale from

    expansion.

    This new idea of a ro-

    tating loan problem is

    presented clearly, andincludes the authors

    own calculations.

    The authorsproposal,

    the most innovative

    component of theirpolicy brief, is also

    presentedclearly. This

    policy logically follows

    from the analysis above

    and the authors do agood job anticipating

    concernsand

    implementation.

    The study that was

    cited at the beginning

    of the paper is cited atthe end for those who

    want to read more.

    Conclusion:Overall, this paper embodies the spirit of what a 10 Ideas paper should be: an innovative approach

    to a pressing policy challenge. The idea is not exceedingly complex, but it does provide a different

    way of looking at the problem. While it is impossible to fully elaborate an idea like this one in the

    context of a short policy brief, the 10 Idea format is a good way to summarize the most important

    points so that they can be understood by a wide audience. Indeed, the authors were able to takeadvantage of their publication in the Roosevelt 10 Ideas series to present the rest of their findings

    at the Roosevelt DC Policy Expo and other venues.

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