Joseph Kosuth “One and Three Chairs” (1965)

What are semiotics? A trip down memory lane.

I saw the sign/signs and it opened up my eyes I saw the sign. La la la…

• Semantics: Relation between signs and the things they refer to, their denotata.

• Syntactics: Relation of signs to each other in formal structures.

• Pragmatics: Relation of signs to their impacts on those who use them. (Also known as General Semantics)

(some of the finer points)

..and what is metaphor? What is a metonym?

Sweet wheels!Metaphor, metonym, or terrible physical deformity?

Mixed Emotions: The Kuleshov Effect

Further Applications: So what constitutes the

semiotics of cinema? Hint. It’s in the reading.

Just looking at him you can tell he’s smart.

Yuri (Jurij) Lotman

What does it all mean?

Reading part II, from semiotics of cinema to

Eisenstein’s theory of Montage

Hard at work

What are Dialectics?

Essentially the idea that the process of the arguing (argument can mean many things here including textual, and now as Eisenstein begins develop, media arguments) may result in more than the refutation of one point over another, but can result in the generation of "synthesis" of new ideas and dialogs.

Continuity Editing, and BEYOND with Eisenstien.

Methods of Montage1

1. Metric - based solely on timing. Pays no attention to what is happening in the simplest form of montage == the most base emotional reactions

2. Rhythmic - Concerned with timing but also takes into account the visual composition and varies the speed of the cuts

3. Tonal - Based on the emotional weight of the shots

4. Overtonal/Associational - A combination of Metric, Rhythmic and Tonal cuts that elicit sublet and complex emotional response from the audience.

5. Intellectual - Uses shot juxtaposition of images to draw metaphorical relationships between shots

The Battleship Potemkin

Vertov uses montage to champions communist Cyborgs in

Man with a Movie Camera

eye eye cyber eye

German Expressionist Artists rejected traditional academic

painting techniques and embraced traditional German craft

Expressionist CinemaThe Cabinet of Doctor Caligari

The music video of Rob Zombie

Edward German Expressionism Handsjust doesn’t have the same ring…