josef frank's (clepa) presentation

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1 EUROPEAN AUTOMOTIVE AFTERMARKET FACTS TECHNOLOGIES STRATEGIES Josef Frank Director Aftermarket CLEPA

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Given during the EASN Conference, 29th January 2010, at the Eaton Hotel, Birmingham UK.

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Page 1: Josef Frank's (Clepa) Presentation

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EUROPEAN AUTOMOTIVE AFTERMARKET

FACTS

TECHNOLOGIES STRATEGIES

Josef Frank

Director Aftermarket CLEPA

Page 2: Josef Frank's (Clepa) Presentation

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Profile of CLEPA

Current crisis and the consequences

Original Equipment (OE)

Key Elements

Conclusion

Most likely strategies

Framework in the EU

TECHNOLOGIES AND REGULATIONS FOR SAFETY AND ENVIRONMENT

GENERAL VIEW ON THE AUTOMOTIVE BUSINESS

Possible measures from the Aftermarket

THE EUROPEAN AUTOMOTIVE AFTERMARKET BUSINESS

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EUROPEAN ASSOCIATION OF AUTOMOTIVE SUPPLIERSREPRESENTS:• 20 National Associations

• 3000 Companies with:– 3 Million Employees– € 12 Billion Annual R&D Spend– € 300 Billion Annual sales

• 50% of total R&D spending comes from suppliers• Majority of patents come from suppliers• 75% of the Car-value comes from suppliers

• 50 Years of experience• Accredited partner to:

– EU – UN

Profile of CLEPA

Josef Frank Director Aftermarket CLEPA

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CLEPA WORKING GROUPS → Which cover all relevant topics for the automotive suppliers

• Aftermarket Policy• Human Resources & Development• Legal Advisory Group• Research and Technology Development• SMEs• Technical Regulations• Trade• Warranty

Profile of CLEPA

Josef Frank Director Aftermarket CLEPA

Page 5: Josef Frank's (Clepa) Presentation

5www.clepa.eu

Profile of CLEPA

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Reduced forecast in car sales will intensify overcapacity and

affect the whole chain downwards. Sales Worldwide:

This will lead to crowding out, with following implications:• Concentration and internationalisation/globalisation• Various models of cooperation (risk sharing)• Shifting of production• Streamlining of management structures• Further Flexibilisation of employment

Current crisis and the consequences

2007 2008 Forecast 2009

50-55 Mio Vehicles

69 Mio Vehicles

63 Mio Vehicles

Worldwide Capacity : 90 Mio Vehicles

Source: ACEA, PWC

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But also:• Insolvencies

Result:• Loss of companies and bail out ( equity )• Loss of employment

Less playersBut stronger ones

Current crisis and the consequences

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From a suppliers perspective:Chances and challenges for remaining

automotive suppliers

Acceleration of new technologies forced

by law and competition.

Additional growth potential

Current crisis and the consequences

Josef Frank Director Aftermarket CLEPA

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Profile of CLEPA

Current crisis and the consequences

Original Equipment (OE)

Key Elements

Conclusion

Most likely strategies

Framework in the EU

TECHNOLOGIES AND REGULATIONS FOR SAFETY AND ENVIRONMENT

GENERAL VIEW ON THE AUTOMOTIVE BUSINESS

Possible measures from the Aftermarket

THE EUROPEAN AUTOMOTIVE AFTERMARKET BUSINESS

Page 10: Josef Frank's (Clepa) Presentation

ROAD MAP OF POWER SOURCES

Start 2012 2020 2030 2050end of petrol

Mainly heavy duty vehiclesCombustion engine

BIOFUELS

ELECTRIC VEHICLES

RANGE EXTENDERS

FUEL CELLS TECHNOLOGIES HYDROGEN

HYBRIDS

Original Equipment (OE)

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REGULATIONS FOR SAFETY AND ENVIRONMENT

• C02 reduction legislation passed in December 2008:

– New cars ≤ 120 g/km CO2 by 2012 in average– Including penalties from 15 to 95 Euro– Long term target of ≤ 95 g/km CO2 by 2020

• C02 reduction legislation for Light Commercial Vehicles passed in October 2009:

- The EU fleet average for all new light commercial vehicles (vans) of 175 g/km will apply as of 2014

- A target of 135g/km is specified for the year 2020

Original Equipment (OE)

Josef Frank Director Aftermarket CLEPA

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REGULATIONS FOR SAFETY AND ENVIRONMENT

• Electronic Stability Control (ESP/ESC):

Mandatory on passenger cars & Heavy Duty 2011/2014

• Advanced Emergency Braking and Lane

Departure Warning:

Mandatory for bus & Heavy Duty 2013/2015

• Tyre Pressure Monitoring Systems

Mandatory for passengar cars 2012/2014

Original Equipment (OE)

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The competitiveness of R&D in Europe• We need to keep EU at the forefront of

technology advancement in order to maintain the competitiveness of our industry

• Industry needs generous funding from public sources to meet this challenge

Research focus on the development of: • Hybrid technologies • Electrically powered (plug-in) • 2nd generation biofuels (biomass to liquid

form)• Hydrogen and fuel cell technology

New technologies: Message to the authorities and the industry

Josef Frank Director Aftermarket CLEPA

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The existing car park can contribute to the roadsafety and environment protection:

– Retrofit products

– Remanufactured products

Possible measures from the Aftermarket

Josef Frank Director Aftermarket CLEPA

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RETROFIT EXAMPLES Tyre Pressure Monitoring System

• Around 65% of European cars are currently driven with under inflated tires. • Savings of up to 2,1%  of fuel consumption, CO2 and other pollutant emissions. • Increase of up to 12% of tyre lifetime.*

Possible measures from the Aftermarket

* Source : European Commission, 2006

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REMANUFACTURING EXAMPLESMain product lines:• AC compressors• Alternators• Brake calipers • Diesel Particulate Filters• Drive shafts • ECU’s• Engines• Gearboxes • Injection parts • Instrument Packs • Starters • Steering racks & pumps • Turbos• Wiper motors

Possible measures from the Aftermarket

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32,000 jobs today

10 times more tomorrow

10.9 millions tons of

CO2 reduction today

EmploymentSafety

Environment

CO2

ECE R90

Type approval

Traceability

Possible measures from the Aftermarket

BENEFITS REMANUFACTURED PRODUCTS

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1. SIZE AND STRUCTURE OF THE EUROPEAN CAR PARK.

Key Elements

265 Mio Vehicles

Average Age: 8,5 Years

≤ 5 years : 35 %

5-10 years: 33 %

> 10 years : 32 %

Tendency : Increasing car park age

Source: ACEA pocket guide, figures of 2006Josef Frank

Director Aftermarket CLEPA

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2. SIZE OF EUROPEAN AFTERMARKET

(in billion EURO)

Key Elements

CAGR

2,8%

10,5%

1%

Consumerprice level including labour and VAT, passenger cars

145164

20

66

Source: A.T. Kearney, SupplierBusiness

165

230

2008 2020

+40%

+232%

+14%

EasternEurope

WesternEurope

EU 25 countries

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5. KEY DRIVERS OF CHANGING DEMAND UNTIL 2020

Key Elements

Source: A.T. Kearney, SupplierBusiness

Decreasing demand

Increasing demand

Increasing parts longevity

Lower car usage

Wear & tear/

service parts

app. - 20%

Electronics parts

Power traincompo-nents

Share of auto electronics

New power train concepts

Source: A.T. Kearney, SupplierBusiness

Decreasing demand

Increasing demand

Increasing parts longevity

Lower car usage

Wear & tear/

service parts

app. - 20%

Electronics parts

Power traincompo-nents

Share of auto electronics

New power train concepts

Decreasing demand

Increasing demand

Increasing parts longevity

Lower car usage

Wear & tear/

service parts

app. - 20%

Electronics parts

Power traincompo-nents

Share of auto electronics

New power train concepts

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FOCUS1. Competition for the sake of the consumer *

2. Increasing Safety on European Roads *

3. Protection of Environment *

4. Regulatory Simplification and internationally recognized rules *

* Extracts from CARS 21

Framework in the EU

Josef Frank Director Aftermarket CLEPA

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IMPORTANT LEGISLATION

1. European Commission Treaty Rules, Article 101-106

- Common Rules on competition, taxation and approximation of laws

2. Euro 5/6 (EC 715/2007)- Access to information for inspection, diagnosis,

servicing or repair for new car models compulsory from 2009.

- Necessary information required for the manufacturer of diagnostic tools and publishers.

- Unequivocal Parts Identification via VIN

Framework in the EU

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IMPORTANT LEGISLATION

3. Motor Vehicle Block Exemption (MVBER EC 1400/2002)→ Expires in 05.2010, Will be replaced by new MVBER and

VBER, which will contain (according to the current draft):

- Hardcore restrictions on dual branding and free flow of spare parts.- Guidelines on Maintenance and Repair information (RMI).- Guidelines on Warranty terms.- Guidelines to avoid abuse of subcontracting on tooling & IPR.

Framework in the EU

Josef Frank Director Aftermarket CLEPA

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OES Original

Equipment Sales

IAM Independent Aftermarket

EUROPEAN AFTERMARKET PARTICIPANTS

How they did act in the past

Source: CLEPA

Conclusion

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OES(Original Equipment Sales)

IAM(Independent Aftermarket)

OES

OES

IAM

IAM

Source: CLEPA

EUROPEAN AFTERMARKET PARTICIPANTS

How do they act now

Conclusion

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Most likely strategies

~25%

~75%

Segment I (0-4 years)

~50%

~50%

Segment II (>4-8 years)

~85%

~15%

Segment III (>8-12 years)

OEM pressure

OES channel IAM channel

Source: A.T. Kearney, SupplierBusiness

Development of IAM market shares

OEMs will target shares in car range up to 8 years and push the IAM towards older cars

, (CLEPA)

(>8 years)

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Conclusion

CLEPA´s Principles

Consumers (car drivers or owners) must have the freedom to get repaired and maintained their car in the workshop of their choice, either independent or authorized.

The workshop and the consumer must have the opportunity to order or buy spare parts from a supplier of their choice, independent (IO-network) or authorized (OEM-network).

It must be assured that cars can be maintained and repaired properly and according to the regulations with the right spare parts in all workshops.

Josef Frank Director Aftermarket CLEPA

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Conclusion

The welfare of the car-owner must drive all thoughts and actions.

The car-owner decides where to go.

By mind distance quality cost

By feeling convenience trust relationship

Josef Frank Director Aftermarket CLEPA

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Conclusion

The European Commission will / (has to) assure the right framework for: - fair competition

- safety, environment and simplification of rules

CLEPA supports the interests of the automotive partsuppliers towards the European Institutions and the UN...

… the rest is business …

Josef Frank Director Aftermarket CLEPA

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THANK YOU

Josef Frank

Director Aftermarket CLEPA

Conclusion