jos de vries unternehmenspräsentation
DESCRIPTION
Jos de Vries Projekte ToolboxTRANSCRIPT
Company Presentation
Topics
• Jos de Vries The Retail Company
• What we do
• Project examples Food
Non-FoodIndustryAirport Retail
Part of Jos De Vries Holding bv
Since 1987, ….20 years experience
Offices in Netherland (Maarssen)Germany (Dortmund)Spain (Barcelona)Russia (Moscow)
Around 45 specialists in Design in Retail-Marketing & Concept Development in Store-Design
International Clients
Retail Food and GastronomyRetail-NonfoodIndustryShopping Malls and Airport Retail
Jos De Vries The Retail Company...
Retail strategy (Branding processes)
What we do..
Concept developmentInterior designBrand identity by designGraphic designVisual-merchandising
LayoutStore-DesignGraphicsFacadeVisual-Merchandising
Toolbox
…our experience
Some project examples from retail in the last 2-3 years.
Jos De Vries The Retail Company...
Food
food retail
Jumbo Supermarkets
Supercoop Supermarket Holland
Migros SupermarketsSwitzerland
Globus SBW Germany
Caprabo SupermarketSpain
KONZUM SupermarketCroatia
Edeka Minden/ E-Center
IpercoopItalien
Mercator(Slovenia)
MOSMART(Russia)
Zoo & Co-Welke
Non-Food
non-food retail
Non Food Telfort Image Store
Non Food Amag Amag SwitzerlandSwitzerland
Non Food Vedes Vedes GermanyGermany
Heineken
Hagebau-Germany
Industry Manufacture
industry partners
EntwickelungAbteilung
Airport Retail Heinemann GermanySchiphol Nederland
Düsseldorf-Hamburg-Frankfurt-Wien-Oslo-Warchau
PriceAssortment
Added value
Strategyand
positioning
Communication Concept
StoreconceptLayout
Store DesignInstore Graphics
Visual-MerchandisingFacade
Outdoor(advertising)
Retail
Concept
Development
1. A clear concept positioning is important. Tell a story. Who are you..., What is your mission…
2. Positioning on price, assortment and reconizable added values for the customer …. new value retailer….
3. Instore communication is important on every level. Especially on product level!
Conclusion…