jorgensen laboratories (jorvet)
DESCRIPTION
Jorgensen Laboratories (JorVet). Luminex Therapeutic Laser System. Laser Therapy Challenges . Obsolete and Missing Information Awareness of new information Aggressive marketers Comfort zones because other veterinarians have purchased a competitive product - PowerPoint PPT PresentationTRANSCRIPT
Jorgensen Laboratories (JorVet)
Luminex Therapeutic Laser System
Laser Therapy Challenges
Obsolete and Missing Information Awareness of new information Aggressive marketers Comfort zones because other veterinarians
have purchased a competitive productPerceived absence of science (Quackery)Existing distributor agreements (public or
private)
Laser Therapy Challenges
Placebo effect of older lasersUnderstanding the meaning of accurate and
effective laser therapy dosagesGaining awareness of the benefits of buying
equipment designed for fast/easy service and upgrades
Laser Therapy
Laser TherapyGuiding Principle
All Laser Therapy target doses are expressed in Joules per square centimeter
The actual size of the probe used to deliver the energy is a governing factor. (Example: A 50 sq/cm probe at 5000 mw delivers 100 mw per square cm. Delivering 1 Joule will take 10 seconds.
A 1 sq cm probe at 1000 mw will deliver 1 Joule in __???
Important Facts Providing accurate therapeutic dosages is
“Good Medicine” (Focus on people and pets)Therapeutic Laser depth is governed more
by wavelength than power. The Contact Method provides the most
accurate method for delivering Laser Therapy treatments
Key laser wavelengths to remember are 808nm, and 904nm.
The Luminex Ultra (808nm) is supported by “Independent Research”.
Laser Therapy
Assumptions that are true Pain Management is currently the fastest
growing area of veterinary medicineAnimals can have or reach an intolerance level
for NSAIDS.Laser Therapy is a viable option to complement
existing pain management programs. Laser Therapy can also help manage
inflammation and improve healing times
Laser Therapy
Assumptions that are TrueLaser Therapy sessions can be
completed by trained techniciansEstablished protocols help with
concurrent adult learning Progressive hospitals are looking for
additional pain management options and new revenue sources
Laser Therapy Assumptions that are NOT true
The market is currently saturated with laser therapy units.
All animals can be helped with Laser Therapy Class III Laser light and anything less than 6
watts only penetrates the surface of the skin More power in excess of 10-12 Joules causes
lasers to penetrate better 980 nm is an optimum wavelength 90% of the information on the internet seems to
be produced by Lite Cure, therefore this must be independently researched information.
Supporting Information
Potential accounts Any active veterinary account has potential
Likely accounts to target Progressive key influencer veterinary hospitals
wanting to be first (The activists) Hospitals looking for options to expand services Referral hospitals or hospitals doing major surgery Attendees of competitor seminars Holistic accounts of adequate size and buy-in Existing laser therapy accounts looking to upgrade
(Beware of the placebo effect)
Supporting Information
Feedback from field trials. Three accounts were targeted.
Tufts University Veterinary Referral Center- Dr. Brenda Salinardi Focus on pain management and healing after surgery
Chelmsford VH, Chelmsford, MA – Dr. Hart and associates less experienced in Laser New hospital built next to existing location. Focus on options to expand services
Chase Farm Veterinary Hospital, N. Dartmouth, MA – Dr. Pitcairn had a Class III Laser Focus on evaluating a Class IV Laser as an upgrade
Field Trial Key Findings
Veterinary Hospitals must integrate their laser therapy protocols as a team
Hospitals with at least one team member experienced in laser therapy makes them more successful
It takes about 3 hours of practical application to gain a comfort zone in the use of Laser Therapy
Offsite training sessions offer an important value The Luminex Ultra has significant
competitive advantages over other laser therapy units on the market.
Ongoing Communications
Assumptions That Are True
Jorvet has:The best laser therapy equipmentA sales team that can get the job doneThe best service and value (Made and serviced in USA)
Mfg has 24+years of experienceThe greatest adaptability for product enhancements as the laser therapy market continues to evolve over the next few years
A Clear Winner