jonesryan google kitchensink-sm-xtor12
TRANSCRIPT
@RyanJones
The Google Penalty Algorithm
Google makes over 350 changes to their algorithm EACH YEAR!
Recent Google “Penalties:”• Farmer• Panda• Ads Above Fold• Link Networks• Parked Domains• Un-Natural Links• Over Optimization • Webspam
RT @RyanJones It’s time we stop thinking about algorithm updates as “penalties” and ask how we can benefit from them.
@RyanJones
RT @RyanJones Good SEOs get hit by Google algorithm changes. Great SEOs benefit from them.
Good SEOs get hit by Algorithm Changes.
Note: this is one of my personal spammy sites
Great SEOs benefit from them.
Algorithm Change
@RyanJones
Algorithm Chasing is NOT Sustainable.
RT @RyanJones Sustainable SEO is about chasing visitors, not algorithms
@RyanJones
“A good hockey player plays where the puck is. A great hockey player plays where the puck is going to be.”
- The Great One
@RyanJones
“A good SEO optimizes where Google is. A great SEO optimizes where Google is going to be.”
- @RyanJones
@RyanJones
Stop Chasing The AlgorithmAlgorithm Chasing is NOT Sustainable.
Start Chasing Results InsteadRT @RyanJones: “Make your decisions based on visitors & KPIs, NOT algorithm changes.”
@RyanJones
You’re Doing It Wrong
RT @RyanJones: Instead of asking ‘how can I rank for this keyword’ ask ‘what does a searcher expect?’ then build it
@RyanJones
Start Thinking Like Google
• As SEOs, we are the 1%• Most Google searchers have never heard of link wheels,
Panda, paid links, cloaking, or over optimization penalties
@RyanJones
This is how the 99% Search
RT @RyanJones Your cat’s staring at your twitchy eye. Your winking is creeping him out. Oh, and buy better dog food.
@RyanJones
“The Future of Search Is Verbs”- Bill Gates
Searchers want to accomplish a task. Google rewards sites that help searchers do something.
RT @RyanJones It doesn’t matter how many links you have if your site is crap.
@RyanJones
“Dude, you’re full of shit. You sound like a Google PR person. I have great
content and my site doesn’t rank.
- Some drunk guy at the hotel bar tonight
@RyanJones
Differentiate & Add Value
RT @RyanJones In order to be irreplaceable one must always be different. – Coco Chanel
HOW?• Freshness• Better User Experience• Better Content• Most Popular• Schema.org • Rel=author• Unique Content
Be that Vital result
If people don’t find your site when they search, they should think that search is broken.
@RyanJones
Thank You.
@RyanJones
Manager Search Strategy & AnalyticsSapientNitro
www.RyanMJones.com
P.S. I’m Hiring in TOR, CHI, DET Send Me a Resume: [email protected]