jones how to use google analytics part 3
DESCRIPTION
TRANSCRIPT
How to Use
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Welcome to Part 3 of our series!
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What can I expect from Google Analy/cs (GA)?
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Google Analy/cs give OBJECTIVE measures!
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GA reports are composed of graphs and numbers
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Why do I need to know the numbers and graphs?
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Numbers and graphs help you SEE reality clearly
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Numbers and graphs provide measurement of performance
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-‐ If you can't measure something, you can't understand it.
-‐ If you can't understand it, you can't control it.
-‐ If you can't control it, you can't improve it.” H. James Harrington
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"What gets measured gets done, what gets measured and fed back gets done well, what gets rewarded gets repeated.” John E. Jones
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There’s ONE way to find out…
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Are you up for a TEST?
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You only need to answer a few ques/ons…
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Do you know how many visitors did your website have TODAY?
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Do you know if you have visitors from Asia, Antar/ca, or Europe?
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If your readers are from Asia, do you know which part of Asia?
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Do you know which browser they used to go to your site?
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Do you know where your traffic is coming from?
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Do you know which of your posts did they love the most?
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How can you sell to your visitors if you do not know them?
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You said you know some of the answers…. BUT…
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How sure are YOU of your answers?
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Do you want to have the RIGHT ANSWERS?
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NOW, are YOU ready to see some of the GA reports?
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In your browser, type h^p://www.google.com/analy/cs
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Click “Sign In” and enter your details
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Click on the name of your website
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Click the name of your site again
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You will see your Dashboard
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Looks familiar right?
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By this /me, you should have overcome your fear of numbers right?
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Just relax and enjoy the learning process!
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Now, back to your Dashboard
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No/ce the led side?
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Zoomed in image
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Each of these main tabs contain reports about your website (w/ blue icons)
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For reports about your visitors, you have “Audience”
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For reports about your ad campaigns, you have “Adver/sing”
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Google Analy/cs have different reports about your site!
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Remember our li^le test earlier???
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Let’s find out the RIGHT answers!
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Ques/on: Do you know how many visitors did your website have
TODAY?
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Click “Audience”
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A drop down panel will appear!
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Again, each tab has a report on audience behavior on your site!
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Now, you click “Overview”
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You will see “Overview”
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Mouse over the date to see your number of visitors on that day!
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Ques/on: Do you know if you have visitors from Asia, Antar/ca,
or Europe?
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Click “Audience”
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Are you curious where your readers are coming from?
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Click “Demographics”
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This is what you will see!
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This website has readers in the Philippines, US, Canada and UAE
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Now drill down and ask, which states in the US are my readers
coming from?
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Click on “United States”
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You will see the map where your readers are…
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Scroll down and you will see specific figures per state
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Ques/on: Do you know which browser they used to go to your site?
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Click “Technology”
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A drop down panel will appear
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Click “Browser & OS”
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You will see this screen
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Scroll down and you will see this…
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This means that many of your visitors use Chrome
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If you prefer a pie chart, you can see one on the right side
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Are you curious if they used a mobile device to view your site?
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Click “Mobile”
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A drop down panel will appear
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Click “Overview”
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Now you know the answer!
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No/ce the boxes on the upper right hand?
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You can choose the type of chart that you want!
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If you want just numbers and no chart, click the box with rows
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Numbers are all that you will see!
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To see a pie chart, click the round box
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Viola! A pie chart!
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Want a bar chart? Click the tab with bars
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Now, you have bar chart!
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Ques/on: Do you know where you traffic is coming from?
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Go back to the main tabs on the led side (with blue icons)
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Click “Traffic Sources”
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A drop down panel will appear
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Click “Sources”
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A drop down panel will appear
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Click “All Traffic”
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You will see your sources of traffic!
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Ques/on: Do you know which of your posts did they love the most?
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Click “Content”
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A drop down panel will appear
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Click “Site Content”
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Another drop down panel will appear
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Click “All Pages”
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You will see your top posts!
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Click “Site Speed”
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A drop down panel will appear
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Click “Overview”
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You will see this info…
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One reason why you may have less visitors is because it takes long
for your page to load
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Hoorraaayyy! You now have the RIGHT ANSWERS
about your website!
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Bear in mind that what we have explored is just
the /p of the iceberg!
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Just click on the different reports to learn more
about your website!
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Big Thanks
h^p://www.flickr.com/photos/
h^p://flickrcc.bluemountains.net/
h^p://www.fotopedia.com/
h^p://search.crea/vecommons.org/
h^p://www.flyte.biz/
h^p://support.google.com/googleanaly/cs /