jonah probell

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JONAH PROBELL the one and the only

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Page 1: Jonah Probell

JONAH PROBELLthe one and the only

Page 2: Jonah Probell

Multiply Talented

Engineer Business man

Page 3: Jonah Probell

ExpertiseEntrepreneurship

Group leadership

Project management

Intellectual property

Technology marketing

Technical sales

Processor architecture

Digital signal processing

Chip design and verification

Design with FPGAs

Technical writing and speaking

Digital video, image, graphics, and multimedia processing

Page 4: Jonah Probell

Chip Design

The best way to keep on top of cutting edge chip design problems, solutions, and methodologies

TLA Three Letter Acronym

OVM Open Verification Methodology

VMM Verification Methodology Manual

ABV Assertion Based Verification

STA Static Timing Analysis

OCV On Chip Variation

DVFS Dynamic Voltage and Frequency Scaling

SAIF Switching Activity Interchange Format

DFT Design for Test

ATPG Automatic Test Pattern Generation

DFM Design for Manufacturing

Page 5: Jonah Probell

The CE Food Chain

consumer electronics are made with chips

chips are madewith IP cores

Page 6: Jonah Probell

IP Cores

IP cores are like blueprints and their designers like architects.

IP companies do not make chips but instead license their designs to chip makers.

Page 7: Jonah Probell

YAP IP

Your Advanced Processor

a cache coherent symmetric multicoresuperscalar 32-bit RISC-DSPwith 128-bit SIMD extensions

as a GNU toolchain target and Linux host

Page 8: Jonah Probell

The world’s first multicore programmable video processor capable of HD 1080p decoding H.264 and other codecs

Page 9: Jonah Probell

Wikipedia Articles

IP cores IP core vendors

Page 10: Jonah Probell

Hardwired blocks

Programmable video DSPs

Programmable DSP20 mm2

1990

Vid

eo

pro

ce

ss

or

co

st

(die

siz

e)

2000 2010

10 mm2

5 mm2

2 mm2

1 mm2

hardwired programmable

Negligiblecost difference

100%

0%

Pe

rce

nta

ge

of

vid

eo

ch

ips

th

at

are

pro

gra

mm

ab

le

0.18um0.13um

90nm65nm0.25um

0.35um 45nmprocesstechnology 32nm

Page 11: Jonah Probell

Image Processing

progressive scan

interlaced

letter box

frame scaling

frame rate

Page 12: Jonah Probell

System Data Flow

A partial exampleof a systemdata flow diagram

Page 13: Jonah Probell

Interpolation

1D interpolation (audio)

2D interpolation (image) 3D interpolation (video)