joj group sales policy 2016** surchargeforrequestedspot in powerbreak is determinedon the basis...
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SALES POLICY 2016
SALES POLICY JOJ GROUP 2016
BASE NETT NETT CPP: 600 EUR without VATOFF Time index (OT) = 1,0Prime Time index (PT)= 1,7
TIME SLOTS:OFF Time: 04:00 ‐17:00; 23:00‐ 04:00Prime Time: 17:00 – 23:00
Sales Target Group: all 12‐54
MONTH INDEXJANUARY 0,80
FEBRUARY 0,90
MARCH 1,20
APRIL 1,35
MAY 1,35
JUNE 1,20
JULY 0,80
AUGUST 0,90
SEPTEMBER 1,50
OCTOBER 1,60
NOVEMBER 1,60
DECEMBER (1.‐23.12) 1,50
CHRISTMAS(24.‐31.12.) 0,80
SEASONAL INDEX :
SALES POLICY JOJ GROUP 2016PRICE GRID
GUARANTEED BUDGET NETT NETT (from – to)
GROUP CPP NETT NETT
0,00 € 24 999,00 € 600,00 €25 000,00 € 49 999,00 € 215,00 €50 000,00 € 99 999,00 € 190,00 €100 000,00 € 199 999,00 € 180,00 €200 000,00 € 299 999,00 € 170,00 €300 000,00 € 399 999,00 € 165,00 €400 000,00 € 499 999,00 € 155,00 €500 000,00 € 599 999,00 € 150,00 €600 000,00 € 699 999,00 € 145,00 €700 000,00 € 899 999,00 € 140,00 €900 000,00 € 999 999,00 € 130,00 €1 000 000,00 € 1 499 999,00 € 120,00 €1 500 000,00 € 1 999 999,00 € 118,00 €2 000 000,00 € 115,00 €
• CPP levels are based on guaranteed annual budget.
• Amounts are in NETT NETTprices without VAT.
• In case of non guaranteedvolume will CPP be providedaccording to the volume of firstcampaign.
• Guaranteed CPP is valid only upto the amount of guaranteedbudget, alternatively set up to the top level of budget.
• The penalty for unfulfilled guaranteed budget is 40%.
• Cancellation of signed mediacontract – 100% cancellationcharge applies.
SALES POLICY JOJ GROUP 2016
SPOT LENGHT SPOT INDEX TANDEM
5" 0,40 ‐
10" 0,60 0,70
15" 0,80 0,85
20" 0,90 1,00
25" 0,95 1,15
30" 1,00 1,25
35" 1,35 1,35
40" 1,50 1,50
45" 1,75 1,75
50" 1,85 1,85
55" 1,95 1,95
60" 2,00 2,00
SPOT INDEXES, TANDEM SPOT INDEXES, POSITIONS, POWER BREAK
• POSITIONS (first/ second/ penultimate/ last) index = 1,20*
• POSITIONS (any requested) = 1,15*
• POWER BREAK index = 1,30**
• More clients in spot (DOUBLE BRAND) index = 1,25***
* Surcharge for each requested position is determined from thepredicted rating of the ad break.
** Surcharge for requested spot in power break is determined on the basis of predicted rating for each ad break; power break isshort ad break in top programs, max. once every hour.
*** In case of more than 2 clients in ad break , in which thepresentation exceeds 17% of the total footage of spot, surgargewill be linearly inflated.
SALES POLICY JOJ GROUP 2016TV PURCHASE METHOD
Fixed share of JOJ Group stations for 2016*:
• TV JOJ 80%
• Plus 15%
• WAU 5%
RIK TV first TV channel for children in Slovak language (TG 4‐12) planned on fixed price basis and discounts, it is not part of compulsory purchase ofJOJ GROUP stations.
JOJ CINEMA exclusive Czech‐Slovak movie TV channel planned on fixed price basisand discounts, it is not part of compulsory purchase of JOJ GROUP stations.
• Measured ratio of stations can change three times a year based on the performance of individual stations, but alwaysmax. 45 days before planned change, the ratio is also always individually adjusted after the launch of new JOJ Group
channel .
SALES POLICY JOJ GROUP 2016DISCOUNT POLICY‐main variables of pricing
• the volume of investment in JOJ GROUP• share in TV budget to JOJ GROUP• share of the investments in off season (jan, feb, jul, aug, 25.‐
31.dec)• share of the investments in the first half of the year• guaranteed investment budget in sponsorship• guaranteed investment to online JOJ GROUP• early signing of an agreement in following levels:
• until 30.11.2015 ‐15%
• until 17.12.2015 ‐10%
• until 31.1.2016 ‐7%
SALES POLICY JOJ GROUP 2016SPONSORSHIP INDEX:• First position: 1,30• Second position: 1,20• Third position: 1,10
FLOATING SPONSORSHIP:FLOATING SPONSORSHIP INDEXES (investment EUR NETT NETT/ %)
0,00 € 1,30 0,00% 1,3010 000,00 € 1,25 5,00% 1,2520 000,00 € 1,20 10,00% 1,2030 000,00 € 1,15 15,00% 1,1040 000,00 € 1,10 20,00% 1,0050 000,00 € 1,05 30,00% 0,9060 000,00 € 1,00 40,00% 0,8570 000,00 € 0,90 50,00% 0,8080 000,00 € 0,80 60,00% 0,7090 000,00 € 0,70 80,00% 0,60100 000,00 € 0,60 100,00% 0,50
• The desicion on floating sponsorship placement is made solely by JOJ Group.
SALES POLICY JOJ GROUP 2016OTHER SPONSORSHIP TYPES
• Active product placement: 14 000 € NETT NETT/skit
• Passive product placement: individual offer
• Reportage TOP Star: 1 000 € NETT NETT
• Reportage in each other format: 2 500 € NETT NETT
• Injection:
• Teleshopping
• Competitions linked with programs on TV and online
4 000,00 € 1x injection with sponsorship message in PT
2 500,00 € 1x injection with sponsorship message in OT
50,00% Sponsorship surcharge of injection in each program episode in the value of sponsorhip 30.000 € NETT NETT.
40,00% Sponsorship surcharge of injection in each program episode in the value of sponsorhip 50.000 € NETT NETT.
30,00% Sponsorhip surcharge of injection in each program episode in the value of sponsorhip 100.000 € NETT NETT.
25,00% Sponsorhip surcharge of injection in each program episode over the value of sponsorship 100.000 € NETT NETT.
SALES POLICY JOJ GROUP 2016CONDITIONS FOR PROGRAM SPONSORHIP
• Sponsor may be a legal person or individual. Sponsor cannot be a person whose principalbusiness is manufacture, sale or lease of products which are not allowed to be advertised
• Sponsor cannot be a person whose principal business is manufacture of tobaccoproducts, drug manufacturers may be sponsors only if the condition of advertisement are met
• When choosing a sponsor, consideration should be given to its suitability with respect tothe content or sponsored program orientation. Sponsor shall not affect the content or scheduling of the sponsored program to broadcast
• Sponsor of programs for children and youth cannot be a person whose principal businessis manufacture or sale of alcoholic beverages.
SALES POLICY JOJ GROUP 2016CONDITIONS FOR PROGRAM SPONSORSHIPContent:• Sponsorship message must include at least the corporate name or logo of the sponsor.
• Sponsorship message must point to the link between the sponsor (manufacturer) and sponsoredprograms. E.g.: This program is brought to you by ...
• Sponsorship message must not specify or promote features of the product, e.g. excellent juice, the most delicious lemonade, best selling vitamin ... etc.
• Sponsorship message cannot contain sequences from commercials.
• Ban applies on direct sale, purchase or rental of goods and services, e.g. It is not allowed to mention discounts or other benefits for POS (Point of sale).
• Sponsorship message cannot contain interaction with the viewers and any form ofencouragement to purchase.
• It is possible to display a product or category of known products in sponsorship message. Is itimportant to ensure, that the program sponsor is the manufacturer, not the product.
• Sponsorship message lenght is max 15“
Proposal/ storyboard/ and finished spons. message is subject to a final approval by JOJ Group.
SALES POLICY JOJ GROUP 2016Package1
1 Month campaign Number of 30" spots
06:00 ‐ 10:00 8010:00‐ 12:00 5012:00 ‐ 17:00 8017:00 ‐ 20:00 5020:00 ‐ 22:00 40
Totals 300
Price for the package is 5 000 Eur without VAT
Package2 2 Months campaing
Number of 30" spots
06:00 ‐ 10:00 14010:00‐ 12:00 9012:00 ‐ 17:00 14017:00 ‐ 20:00 8020:00 ‐ 22:00 70
Totals 520
Price for the package is 7 500 Eur without VATPackage3 3 Months campaign
Number of 30" spotov
06:00 ‐ 10:00 25010:00‐ 12:00 20012:00 ‐ 17:00 25017:00 ‐ 20:00 15020:00 ‐ 22:00 150
Totals 1 000
Price for the package is 10 000 Eur without VAT
ADVERTISEMENT ON RIK ‐ packages
SALES POLICY JOJ GROUP 2016ADVERTISEMENT ON RIK ‐ Packages
Package4 6 Months campaign
Number of 30" spots
06:00 ‐ 10:00 60010:00‐ 12:00 40012:00 ‐ 17:00 60017:00 ‐ 20:00 35020:00 ‐ 22:00 300
Totals 2 250
Price for the package is 15 000 Eur without VAT
Package5 All year campaign
Number of 30" spots
06:00 ‐ 10:00 1 00010:00‐ 12:00 65012:00 ‐ 17:00 1 00017:00 ‐ 20:00 60020:00 ‐ 22:00 550
Totals 3 800
Price for the package is 20 000 without VAT
SALES POLICY JOJ GROUP 2016ADVERTISEMENT ON JOJ CINEMA
TIME SLOT PRICE
06:00 ‐ 12:00 600 EUR12:00 ‐ 18:00 900 EUR18:00 ‐ 23:00 1 200 EUR23:00 ‐ 03:00 800 EUR
Prices are valid for 30“ spot, VAT included.
SALES POLICY JOJ GROUP 2016ONLINE
JOJ GROUP in long term focuses on addressing and work with different target groups through all theavailable channels.
• www.joj.sk• www.plus.sk• www.wau.sk• www.noviny.sk• www.huste.tv• www.premuza.sk• www.prezenu.sk• www.topstar.sk• www.jojsport.sk
OBCHODNÁ POLITIKA JOJ GROUP 2016ONLINE
Most used ad formats
• Video ad (Preroll, Midroll, Postroll) 30 sec. spot300 tis. impressions (+free Branding background) ‐ 29 EUR/CPT
• Branding player 1 week300 tis. impressions ‐ 13 EUR/CPT
• Branding page background 1 week1.500.000 impressions ‐ 8 EUR/CPT
CPT = Cost per thousand – cost of 1,000 impressions (views) of an advertising format.Complete current pricelist is available on: http://www.joj.sk/reklama‐web.html
Contact:Slovenská produkčná, a.s.Brečtanová 1, 831 01 BratislavaTel: +421 2 59 888 610 Fax: +421 2 59 888 611
TV advertisement: [email protected] advertisement: [email protected]
JOJ.SK PLUS.SK WAU.SK CINEMA.JOJ.SK RIK.SK TUKITV.SK NOVINY.SK TOPSTAR.SK PREZENU.SKPREMUZA.SK HUSTE.TV