joint new products and culinary initiatives committee summer conference 2009
TRANSCRIPT
Joint New Products and Culinary Initiatives Committee
Summer Conference 2009
New Products Update
2009 Work
Round Initiative
Convenience
XT Bottom LogFlat Triangle
-Precooked Roast Beef-Retail Round Steaks-Cube Steaks
-Premium Special Trim-Cube Steak Retail and F/S-Precooked Shredded/Dices
Bottom Round/Flat
The Heel
Pot Roast Material
Gastrocnemius Digital Flexor
Boneless Osso BucoMerlot Steak Braison Cut
Top Round - Cap
•Fajita Application•Premium Special Trim•Further Process Item
•Replacement/Augmentation for Petite Tender
GracilisPectineus
Round Work in Progress
Cheese Steak Eggroll
Philly Cheese Steak Roll• BBQ Beef Eggroll• Beef Asian Eggroll• Philly Steak Empanada
Industry Update
Discussion Topics
• New Product Exchange
• Chuck Roll & Round
• Partnership
New Product Exchange – Update
Goal: Exchange new product information and collaborate on ideas to introduce new beef products into the market.
Marinade-on-Demand™ Chimichurri Beef
Marinate with all of the flavor but none of the mess. SCHWAN'S® exclusive packaging lets you marinade your meat all in one package-no additional bowls needed! This self-marinating package contains USDA Choice Ranch steaks and a popular South American Chimichurri marinade made with cilantro, onion, garlic, bell pepper, parsley and lime juice. Just thaw, marinade and grill for steak house perfection.
New Product Exchange – Update
4-Piece Chuck Roll4-Piece Chuck RollCombo PackCombo Pack
The “Denver Steak” – Chuck Underblade – Serratus Ventralis
One of the Great New Possibilities from our 4-Piece Chuck Roll
Industry Update – Chuck Roll
Industry Update – Chuck Roll
Industry Update – Round
Industry Update - Partnerships
beefinnovationsgroup.com
Funded by The Beef CheckoffFunded by The Beef Checkoff
Culinary Services• Creating Crave
• Publications International Multi-Branded Program
• Recipe Development
• National Beef Cook-off
New Product Development
Chuck Roll is ROLLING!
New beef convenience items on the run!
4-Piece Chuck Roll4-Piece Chuck Roll
Combo PackCombo Pack
FY 2010 Program SummaryInnovation. Commercialization. Culinary.
•New beef convenience items. New round cuts.
•Getting products to market – partnerships.
•Culinary expertise and support for all Checkoff
programs and industry organizations.
Change in Focus/Program Benefits
Build on Momentum:• Maintain and enrich our industry partnerships• Continue to develop new products and ideas• Leveraging culinary expertise to new heights
Benefits:• New beef products to market• Building trust with industry stakeholders• Keeping beef delicious and a great value