joining forces
TRANSCRIPT
Joining ForcesHow to team up with another agency. By @danielmall for #ownersummit
Adjacent Possible
Design
DesignNature Music
Warren’s Basecamp Post
col•lab•o•rate
col•lab•o•rate
together
col laborare
to work
To give help to an enemy who has invaded your country during a war.
col•lab•o•rate
To give help to a competitor who has won over “your” prospect during a pitch.
col•lab•o•rate
To do the same thing at the same time.
col•lab•o•rate
bit.ly/1QmbHYZ
We all very quickly decided that the best way to get to know each other was to play together.”
Brian MayBrian May tells how David Bowie and Queen wrote the legendary track Under Pressure
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Conflicting business models
A business model describes the rationale of how an organization creates, delivers, and captures value.
Matthew McConaughey
Anne Hathaway
Jessica Chastain
Casey Affleck
John Lithgow
Leonardo DiCaprio
Tom Hardy
Ellen Page
Joseph Gordon-Levitt
Marion Cotillard
Christian Bale
Heath Ledger
Gary Oldman
Maggie Gyllenhaal
Morgan Freeman
DesignStrategy Development
DesignStrategy Development
DesignStrategy Development
Successful collaborations are by choice. You can’t force collaboration. You can’t need collaboration.”
Alex HillmanCollaboration: A Buffer Chat Recap
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DesignStrategy Development
Goku Vegeta
erA collaboration is not a partnership. A collaboration is not staff augmentation. A collaboration is a temporary merger.
Principal
Senior Designer
Creative Director
Technology Director
Senior Developer
Designer
Senior Producer
Apprentice
Principal
Senior Designer
Creative Director
Technology Director
Senior Developer
Designer
Senior Producer
ApprenticeSF HC
Principal
Senior Designer
Creative Director
Technology Director
Senior Developer
Designer
Senior Producer
Apprentice
(Principal)
(Design Director)
(Developer)
SF HC
Hi Dan,
I love the work that you and your SuperFriendly team are doing! My agency [AgencyName] does a bunch of work for gaming companies, specifically around initial releases.
I’ll be in Philly in August; can I buy you lunch to get to know you better?
—[Your Name]
Only people can collaborate. Even when it’s ‘companies’ doing collabs there are people at the helm. Easy to forget.”
Alex HillmanCollaboration: A Buffer Chat Recap
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Ask some questions
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bit.ly/1PLidMB
What’s your “thang?”
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DesignStrategy Development
Tell me about your team.
bit.ly/1PLidMB
Tell me about your business model.
bit.ly/1PLidMB
Conjure your dream project
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Draft & sign a collaboration agreement
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Thanks! Questions?