Make a connection; join the conversation

Nicola Codd

Learning Resources Manager

We are NCFE

What do we offer?

• Apprenticeships

• Traineeships

• Foundation Learning qualifications

• Functional Skills

• 16-19 Study Programme

• 14 – 16 qualifications ( V Certs)

• Employability

Who remembers?

Facts

• 92% of all the world’s data was created within the past 2 years

• Every minute:–100,000 tweets–2,000,000 Goggle searches –700,000 Facebook shares–48 hours of video uploaded to YouTube

E Safety

Employability

Website

@NCFE

blog.ncfe.org.uk

LinkedIn

My Profile

Target Niche Keywords

• Be searchable

• What key words would people use to find you?

• Populate headlines and past experience with niche words

LinkedIn Profile Creation

1. Keyword inventory

2. Employment and job title inventory

3. Work date Inventory

4. Goals inventory

5. Experience and skills inventory

6. Relevant education inventory

7. Web Site inventory include profile pages

8. Associations and group involvement inventory

9. Interests inventory

10. Honours and awards inventory

What works

• Tell your personal story on your profile

• Join specific targeted groups

• Create useful content, tips, tricks, tactics

• Post your content on all groups

• Follow up on every comment

• Make friend connections with the respondents

• Comment on other discussions, be part of the community

• Invite friends to webinars

5 LinkedIn Marketing Steps

1. Complete your profile information fully

2. Grow connections and recommendations this will improve your reputation

3. Participate in groups, be a connector – who can help me reach my goal?

4. Integrate other social profiles – share content

5. Be consistent – follow up regularly

www.facebook.com/educationfoundationuk

Case Studies

Contact Details

Nicola Codd

Learning Resources Manager

Tel: 07734 230 582

Email: nicolacodd@ncfe.org.uk

@NicolaCodd