johnson & johnson tylenol crisis

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  • 8/4/2019 Johnson & Johnson Tylenol Crisis

    1/21

    Qhi Onhepne $ OnhepneQ|fienf @wlplp

    Zwizkwia G|? Kwekg @hkqqiwoii (;

  • 8/4/2019 Johnson & Johnson Tylenol Crisis

    2/21

    Q|fienf @kpi Kekf|plp?

    Le qhi cla ;

  • 8/4/2019 Johnson & Johnson Tylenol Crisis

    3/21

    Qhi @wlplp Gimlep

    Pizqicgiw ;

  • 8/4/2019 Johnson & Johnson Tylenol Crisis

    4/21

    Znfl`i awnti qhwnymh pqwiiqp }lqh fnyapzikbiw }kwelemp%

    @hl`kmn hnpzlqkf wi`iltia cnwi qhke =:: `kffp le nei ak|%

    Lccialkqi pqnwlip le ckonw ckmkleip kea ei}pzkziwp%

    Ntiw ;::&::: pizkwkqi ei}p pqnwlip wke le YP zkziwp%

    Hyeawiap nd hnywp nd ekqlnekf kea fn`kf QT `ntiwkmi%

    Cnwi qhke

  • 8/4/2019 Johnson & Johnson Tylenol Crisis

    5/21

    @nccyel`kqlne Pqwkqim|

    @IN Okcip Gywbi kfiwqp kgnyq qhi akemiw $ kpplmep qikc qnalp`ntiw qhi pnyw`i?

    Dnwcia =cicgiw pqwkqim| qikc%

    Iddnwqp qn pqnz qhi blfflemp% Dlealem wikpnep dnw qhi blfflemp%

    Zwntlai zwnqi`qlne $ kpplpqke`i qn zinzfi

    Hn} qn pkti `ypqnciwp> Kea hn} qn pkti qhi zwnay`q>

    ]lqhawk}kf dwnc @hl`kmn kea pywwnyealem kwikp%

    ]lqhawk}kf dwnc YPK%

  • 8/4/2019 Johnson & Johnson Tylenol Crisis

    6/21

    Onhepne $ Onhepnep Wipznepi

    Onhepne $ Onhepne nwaiwia qhi wi`kff nd 741&:::gnqqfip nd Q|fienf kea `nnziwkqia }lqh qhi ei}pcialk kea kyqhnwlqlip qn biiz qhi zygfl` }ifflednwcia%

    O $ O katiwqlpia qhkq lealtlaykfp phnyfa enq `nepyciQ|fienf zwnay`qp%

    Nddiwia qn ix`hkemi `kzpyfip qhkq hka kfwika| giiezyw`hkpia%

    O $ O znpqia k !;::&::: wi}kwa dnw `kzqywi kea`netl`qlne nd qhi Q|fienf blffiw%

  • 8/4/2019 Johnson & Johnson Tylenol Crisis

    7/21

    Qhi pqkmi kzzwnk`h?Pimcieqlem `nczfix zwn`ippip

    Pqkmip widiw qn wifkqltif| alpqle`qlti pimcieqp nd k cnwi `nczfixnw fiemqh| zwn`ipp

    Pqkmip kwi alddiwieqlkqia g| laieqld|lem qhi gimleelem nw iea nd

    pnci lcznwqkeq itieq& wik`qlne& nw zwn`ipp

    Pqkmip iekgfi qhi ypiw qn `nccyel`kqi `fikwf| kgnyq `hkemintiw qlci& kakzq leqiwtieqlnep qn }hkq lp eiiaia kq ik`h pqkmi& $cnelqnw zwnmwipp k`wnpp pqkmip%

    Pqkmip kfpn lczf| aitifnzcieq dwnc nei pqkmi qn kenqhiw2 qhlpiekgfip `hkemlem nyq`ncip kq k fkqiw pqkmi g| leqiwtielem kq keikwfliw nei

  • 8/4/2019 Johnson & Johnson Tylenol Crisis

    8/21

    Qhi 1 @p

    ]hie qhi Onhepne $ Onhepne @nczke| dk`ia qhi Q|fienfznlpnelemp le ;

  • 8/4/2019 Johnson & Johnson Tylenol Crisis

    9/21

    Lelqlkf Wipznepi Zhkpi ;@wlplp wipznepi

    Lccialkqi kfiwq qn `nepyciwp enq qn ypi ke| q|ziQ|fienf zwnay`q nw wipyci ypi yeqlf ixqieqaiqiwcleia

    Flti QT pkqifflqi diia nd zwipp `nediwie`ip2 cialk

    ixznpywi tlk 4: Cleyqip& Anekhyi& iq`% 8::# Hnqflei dnw `ypqnciwp (0:&::: `kffp le N`qEnt,%

    Qnffdwii zhnei dnw ei}p nwmkelkqlnep2 zwiqkziacippkmip kea yzakqia pqkqicieqp dnw alpqwlgyqlne%

    Pqwl`q zwnay`qlne%

    ]lqhawi} gnqqfip dwnc @hl`kmn kwik2 nwaiwia wi`kffnd cnwi qhke 0; clfflne gnqqfip ekqlnekff| kq k `npq nd ntiw !;::clfflne (kmklepq DAK $ DGL,%

  • 8/4/2019 Johnson & Johnson Tylenol Crisis

    10/21

    Lq qicznwkwlf| `ikpia kff zwnay`qlne nd `kzpyfip%

    Hlmh zygfl` zwndlfi kea wizikqia wikppywke`i g| Gywbi%

    ]nwblem wifkqlnephlz }lqh fk} iednw`icieq kmie`lip%

    Enqldl`kqlne nd hikfqh zwndipplnekfp ekqlne}lai $ DAK%

    Lelqlkf Wipznepi Zhkpi ;@wlplp wipznepi

  • 8/4/2019 Johnson & Johnson Tylenol Crisis

    11/21

    Lelqlkf WipznepiZhkpi 7&ZW Wignyea

    DltiZnleq Zfke

    ;% Wizfk`ia qhic }lqh qkcziwwiplpqkeq `kzfiqp (qwlzfi pkdiq| pikf}lqhle 4 cneqhp,

    7% Le`ieqltip? dwii wizfk`icieq nd `kzfiqp dnw `kzpyfip& pzi`lkf`nyznep (!7%9: ndd, ikplf| ngqkleia

    0% Ei} zwl`lem zwnmwkc? alp`nyeqp yz qn 79)

    1% Ei} katiwqlplem zwnmwkc? ekqlnekf ; cleyqi ncciw`lkf& Ei}p$ qkfb phn}p&

    9% Ei} zwipieqkqlnep g| 779: pkfip ziwpneeif ckai qn cial`kfpqkbihnfaiwp

    znplqlti zwipp kwql`fip wimkwalem O$O& zwnay`qp& $ pkdiq| leal`kqlnep nd wimklelem ckwbiq phkwi hifa yz kp znplqlti ixkczfi nd iqhl`p $ wipzneplglflq|

    19:&::: i#cklf cippkmip

  • 8/4/2019 Johnson & Johnson Tylenol Crisis

    12/21

    Pqwkqimlip

    Dnwmltieipp? }le dnwmltieipp dwnc pqkbihnfaiwp kea `wikqik``izqke`i dnw qhi `wlplp%

    P|czkqh|? znwqwk| nwmkelkqlne kp yedklw tl`qlc nd kqqk`b g|nyqplai ziwpnep2 }lfflem qn k``izq fnppip%

    Wicialkqlne? nddiw `ncziepkqlne dnw tl`qlcp kea dkclflip(`nyepiflem $ dleke`lkf kpplpqke`i,%

    Wi`qldl`kqlne? qkbi k`qlne qn wiay`i wi`ywwie`i (qwlzfi pikfia $le`wikpia wkeanc lepzi`qlne,%

    Iddi`qlti fikaiwphlz? `fikw& tlplgfi& `neplpqieq wnficnaifiacippkmi dwnc gimleelem g| @IN%

  • 8/4/2019 Johnson & Johnson Tylenol Crisis

    13/21

    Qhi Lczk`q nd Pqwkqim|

    Cke| giflitia

    Enq itiw|nei }kp `netle`ia

    Gypleipp clmhq pyddiw

    Zkel` le qhi leaypqw|

    En dyqywi dnw qhi zwnay`q

    Gyq le wikflq|

    Zygfl` Wifkqlne ixziwqp

    @ncziqlqnwp

  • 8/4/2019 Johnson & Johnson Tylenol Crisis

    14/21

    Iczfn|ii Wipznepi

    Pqwnem dkclf|nwlieqia `yfqywi& }i `kwi kgnyq nyw iczfn|iip

    Nzie kea `ywwieq `nccyel`kqlne }lqh iczfn|iip2 1 tlainzwnmwkcp ne qhi yednfalem zwn`ipp

    Iczhkpllem zfkeq }nwbiwp }iwi leen`ieq

    @IN pzii`h le k }iib qn iczfn|iip& ]iwi `nclem gk`b

    (}ikwlem gyqqnep,

    Lafi iczfn|iip mltie qkpbp qn biiz letnftia $ wiay`i wycnwlemkea gnwianc

    Leal`kqlnep nd ckwbiq wi`ntiw| gnfpqiw pzlwlqp

    @nemwyie`i kea `neplpqie`| le aicnepqwkqlem qhi @wian

  • 8/4/2019 Johnson & Johnson Tylenol Crisis

    15/21

    @nepi{yie`ip

    O$O phn}ia qhkq qhi| }iwi enq }lfflem qn wlpb zygfl` pkdiq| itie kq

    ix`ipplti `npq

    O$O }kp tli}ia kp k `ntl`qlc nd qhi `wlci

    Pqkbihnfaiw letnfticieq kea wifkqlnephlzp lp ippieqlkf

    Nei cypq keql`lzkqi kea zwizkwia dnw `wlpip2 ixzi`q qhi yeixzi`qia

    @|el`lpc? Gi k}kwi qhkq =9) nd zinzfi aneq gifliti `nczkelip qkbi

    wipzneplglflq| dnw `wlpip nw qiff qhi qwyqh

    En ckqqiw }hkq |ny an le qhi gimleelem& le qhi iea |ny }lff hkti qn

    qiff qhi qwyqh

    Wik`q dkpq& nzief| kea ai`lpltif|

    ;

  • 8/4/2019 Johnson & Johnson Tylenol Crisis

    16/21

    Wiznwq |nyw n}e gka ei}paneq }klq dnwwiznwqiwp qn wnnq lq nyq%

    Pzikb }lqh nei tnl`i%

    Mkqhiw dk`qp kea alppiclekqi dwnc nei ledn `ieqiw%

    Gi k``ipplgfi qn qhi cialk pn qhi| }neq mn qn nqhiw pnyw`ip%

    Qkwmiq `nccyel`kqlnep qn qhnpi cnpq kddi`qia g| qhi `wlplp&kea `ke kddi`q qhi cialk%

    Ld |ny `keq alp`ypp pnciqhlem& ixzfkle }h|%

    Zwntlai itlaie`i dnw |nyw pqkqicieqp%

    Fippnep Fikweia

  • 8/4/2019 Johnson & Johnson Tylenol Crisis

    17/21

    Pqwkqim| qn ]le Gk`b Zygfl`Qwypq

    Zygfl` Keenye`icieqp }iwi ckai%

    Lccialkqi zwnay`q wi`kff%

    Ipqkgflphlem Wifkqlnephlz }lqh Znfl`i& DGL keaqhi dnna kea awym kaclelpqwkqlne%

    Qwlzfipikf Qicziw wiplpqkeq Zk`bkmlem%

    Zwl`i ndd @nyznep%

    Ei} Zwl`lem Zwnmwkc%

    Wipqnwkqlne nd `nedlaie`i

  • 8/4/2019 Johnson & Johnson Tylenol Crisis

    18/21

    Qhi Py``ipp nd qhi @ncigk`bQwklf

    Zygfl` Leqiwipq lp kq hikwq%

    Ixziwqp Nzlelne ne qhi Q|fienf @wlplp%

    Wikflpql` Kzzwnk`h%

    Piqqlem ke ixkczfi%

  • 8/4/2019 Johnson & Johnson Tylenol Crisis

    19/21

    Wikpnep dnw Py``ipp

    Zwntlaia `nyepiflem kea dleke`lkf kpplpqke`i%

    Qwlzfi pikfia zk`bkmlem& qicziw dwii pikflem kea qhi wkeanclepzi`qlne%

    Zyff qhi Q|fienf zwnay`q k`wnpp qhi `nyeqw|%

    @nccyel`kqlem }lqh zygfl` aywlem `wlplp%

    Ckblem zygfl` pkdiq| qhi `nczke|p eycgiw nei zwlnwlq| kea

    `ne`iwe%

    Fikaiwphlz k`qia `nccieakgf| aywlem qhi `wlplp

    Cialk ypkmi%

    Znwqwk|ia qhi `nczke| kp ke yedklw tl`qlc nd k hnpqlfi k`q nd kenyqplaiw%

    Phn}ia Onhepne kea Onhepne qkblem znplqlti `nwwi`qltik`qlne qn hifz qhi tl`qlcp dkclflip%

  • 8/4/2019 Johnson & Johnson Tylenol Crisis

    20/21

  • 8/4/2019 Johnson & Johnson Tylenol Crisis

    21/21

    ]nwb `lqia 'Q|fienf Dlmywi Lp @netl`qia'% Qhi Ei} \nwb Qlcip% Kppn`lkqia Zwipp% ;