1  

Where Ordinary Becomes Extraordinary

Oh, the things I can achieve

2  

Celebrating Girls to Build Strong Women

Introduction Sisters  of  Today  and  Tomorrow  (SOT)  is  a  non-­‐profit  organiza;on  with  a  mission  to  encourage  and  upli@  young  women  of  color  by  exposing  them  to  teaching  of  career  explora;on,  dinner  e;queEe,  job  prepara;on,  healthy  exercise  and  nutri;on,  leadership,  networking,  effec;ve  communica;on  (wriEen  and  oral)  skills,  and  life  skills  to  young  women  ages  9-­‐18  years  old  (SOT,  2013).  The  programs  are  free  to  par;cipants.  This  organiza;on  will  track  the  par;cipant’s  progress  and  success  while  they  are  members  of  the  program.  

3  

4  

Celebra;ng  Girls  to  Build  Strong  Women  5  

Purpose

6  

Table of Contents

Introduc;on…      3  Purpose          5  Table  of  Contents  …    7  Personas        9  Style  Guide…                      12  Process  of  Design…    16  Typography        18  Logo  …          20  Media  Assets        23  References…        26  Conclusion…        27  Back  Cover        28  

7  

8  

9  

Defining Sisters of Today & Tomorrow

What is a Sister of Today?

10  

What is a Sister of Tomorrow?

11  

12  

13  

We’ve Got Style

Style Guide

14  

Style Guide

15  

16  

17  

The Design Thought Process

Typography

18  

Typography

19  

20  

Logo Development

Logo Usage

21  

22  

23  

Media Assets

24  

Media Assets

25  

References

26  

Conclusion

27  

This  book  was  created  by:  Chris;na  Johnson  

28