john oppenheim dig-in enterprises. agenda what is social networking(or web...
TRANSCRIPT
Is Social Networking Right for Your Organization?
John OppenheimDig-in Enterprises
AGENDA WHAT IS SOCIAL NETWORKING(OR WEB 2.0)?
FACEBOOK/LINKDIN
BLOGS
OTHER
Q & A
Q & A
What the heck is?
A wiki?
Web 2.0?
A blog?
R S S F e e d s ?
FACEBOOK?
LINKDIN?
SOCIAL
NETWORKING
Which one are you?“Crossing the Chasm” by Geoffrey A. Moore
No matter where you are , there is a learning curve
Concepts
Social Networking – “spread the word”
vs. Classroom – “collaborate, learn”
vs. Business – “sell, inform, collaborate”
What do you want to accomplish?
Outreach and promotions
Inform
Collaborate
All of the above?
How do they fit into a business?•You might want to reach a new audience
• Parking availability and the costs of transportation are causing us to look at new ways of communicating
• There is a need for better lines of
communication
Who Is Your Customer?Seniors – past baby boomers – before 1945
Baby Boomers – 1946 – 1964/5
X-Gens – 1965 – 1982
Y-Gens 1980 – 1995
Milleniums – after 1995
Or….Ngens – What/Who are They?From “Grown up Digital” by Don Tapscott
13 -33 years old – grew up with technology ( mix of Millenials and Y-Gens)
They spend most of their time communicating and collaborating (they talk to each other)
They research before buying – the younger ones don’t buy on line
They expect honesty and don’t like pushy ads
How Do You Reach Them?That’s where Social Networking can come
into play….. BUT!Know what you want and be prepared to be
active:LA Times Article
Lessons: Be active Give people a reason to visit Once you get them into your business, CUSTOMER
SERVICE!
The “Biggies” • Facebook – do you have one?
• How does it work?
• You have 20 friends who have 20 friends, etc.
• The idea is to spread your message through this
network
• How is it working for you?
• 10 years ago everyone “needed” a web site –
now it is Facebook – here is a local one PETCOMicrosoft Office
PowerPoint 97-2003 Prese
Other Biggies• Twitter – do you use it?
• Why would you?
• Your web site –• Did you do one because others did?• Is it worth the time?• Is it current?
What Constitutes a Good Web Site?
What would a blog do for us?
It is a place you can put information easily and let others participate. Caution – be prepared to read things you don’t
want to see!
YouTube Fun…“Blogs in Plain English” Google it on YouTubeMy Blog
Microsoft Office PowerPoint 2007 Presenta
First of all – how and where do I
It is very much like choosing the options on a car.
First you choose why you want a car
Then you choose options that will make it “your” car
Then you choose how much you want to spend (labor is an
expense)
Make your message local – the producers of product are
already doing the national job – i.e. why would somoene
want to be on your site?
Learning Curve
There is a lot of technology to get through if you haven’t done it before…..but it is worth it!
ResourcesCopy of Presentation
www.johnopp.wordpress.com
“Grown up Digital” by Don Tapscott
Youtube
Any questions?
Thank you