john mcdonnell managing director - international...
TRANSCRIPT
John McDonnellManaging Director - International
31 October, 2018
“The changing airport and travel retailcommercial eco-system”
Duty Free Must Do Better
10
“Thetravelretailbusinessisincreasinglyhavingtobattletoremainrelevantforanytraveleragedbelow40.”
“Whydutyfreemustdobetter”By JoeBates– 25May,2018
Travelling Millennials & Younger
18
Only4airport“look-ups”1– Exitcar2– Checkin3– Security4– Restroom
WalkpastDutyFree
Travelling Millennials
19
68%preferDIGITALairline purchases:- Seatupgrades- BaggageFees- InflightMeals- InflightEntertainment- WI-FI- DutyFree
Askmen.com – NCRResearch
Travelling Millennials
20
77%preferDIGITALairport purchases:- Parking- Meals- Souvenirs- ReadingMaterial- SpaService
Askmen.com – NCRResearch
New Digital Partnerships Are Everywhere
21
TeamingwithStarbucks&OpenTable TeamingwithUnitedAirlinesDinersorderridesto&fromRestaurants Passengersorderridesto&fromAirport
UberExamples
Challenge: Create New Platform TOGETHER
23
NotascompetitorsbutasPARTNERSinreachingnewconsumersdigitally
Global Duty Free App!
24
OrderDutyFreeBEFORE airport
AirportAuthorityAirlinesDutyFreeStores
ReachMillennials/iGen ontheirdigitalmediaEnticewithincentives, savings, specialdeals
GoodforbusinessGoodforusALL!
New Ideas Already Underway!
25
•Noneyetgloballyadopted•Allrepresentpositivenewapproaches•Illustratepotentialofglobaldutyfreeapp•Allusetoday’sDigitalDataAnalytics
Trinity Win-Win-Win!Airport – Supplier - Retailer
26
•AirportAuthorityDrivesPassengerstoAppforPurchaseIncentives•SuppliersadvertiseonappandonPOPmaterials•Costofcustomeracquisition=LOWthroughcooperation•Profits+Betterinventorymanagement+Opensmoreretailspace
More Retail Space = Opportunity
27
ExampleofPotential:LoganAirport
Massport OpensnewFoodCourt
Createsmore- Theater- TravelerExperience- Retail$$$
Ifweworktogether,newTrinityappcanreduceneedforon-siteinventory&increasespacefornew opportunities