john engates - rackspace - cloud computing (part 1) for growing businesses
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John Engates - Rackspace - Cloud Computing (Part 1) For Growing BusinessesTRANSCRIPT
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John Engates CTO, Rackspace HostingRenée Schmidt Co-founder, Madison Technology
No Servers and No Software:What is Cloud and How to Leverage it for Your Business
2RACKSPACE® HOSTING | WWW.RACKSPACE.COM
No Servers and No Software:Part 1 - What is Cloud Computing
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3,000 employees, or Rackers
100,000+ customers and
growing
Listed NYSE 2008 (RAX)2009 Hosting Revenue
[email protected]: (210) 312-4197Twitter: @jengateswww.rackspace.com
Chief Technology OfficerJoined Rackspace in August 2000From San Antonio, TX
About Me
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Rackspace – What We Do
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Founded in 1998Headquartered in
San Antonio, Texas
9 worldwide data centers3,500 employees (“Rackers”)
142,000 customers
70,000 servers
$920 million revenue run rate
Listed NYSE: RAX
Rackspace – Some Facts About US
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The Evolution: 70’s – 80’s Mainframe Era
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90’s – 2000: The Client Server Era
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Cheaper, more accessible, more powerful
The Cloud: Truly a New Era in Computing
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What is Cloud Hosting?
AC
CE
SS
IBIL
ITY
SP
EE
D
CO
ST
MULTI-TENANTAUTOMATED
PAY AS YOU GO
1010
3 B
road
Cat
ego
ries
of
Ser
vice
s
Cloud Computing: Definition and Characteristics
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- “Unlimited” processing and storage
- Abstracted/pooled resources
- Elastic: scale up or down
- On demand, Self-service
- Highly automated
- Consumption-based billing
A style of computing where dynamically scalable and often virtualized resources are provided as a service, over the Internet.
System Infra. (IaaS)1
App. Infra. (PaaS)2
Applications (SaaS)3
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SaaS, PaaS, IaaS - Explained
PaaS
IaaS
SaaS
Per
ceiv
ed V
alu
e b
y E
nd
Use
r
End Users
Developers
Architects and Sys Admins
Infrastructure as a
Service
Platformas a
Service
Softwareas a
Service
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Public Cloud
Multi-tenant Consumed over the
web “Infinite” Scale Utility Billing Zero Capex
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Private Cloud
Single-tenant Consumed over
private network Limited Scale Capital expenditure
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Cloud Hosting Options – An Analogy
In House ManagedHosting
Cloud Hosting
HOUSE CONDO HOTEL
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Cloud Growth Cannot be DeniedBenefits Customers and Partners
“By 2012, 20% of businesses will own no IT assets.”
Gartner Key Predictions, January 2010
IDC, March 2009
“The current U.S. economic woes will only drive more enterprises to consider and adopt cloud offerings. Spending on IT cloud services will hit $42 billion by 2012.”
“58 percent say cloud computing will cause a radical shift in IT and 47 percent say they are already using it or actively researching it.”
CIO Magazine (From IDC Report) October 2008
“The bulk of business computing will shift out of private data
centers to the cloud.”
Nicholas Carr, Author
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It’s Happening Today
* 2008 vs. 2009 Net Revenue
100,000 Customers in 120 Countries
80% are Cloud Customers
125% Growth in 2009
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WHY?
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Instant Access
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Scalability
PLANNED SCALING ON-DEMAND SCALING
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Cost Savings
40% LESS
In House Cloud
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It Drives Innovation
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The Transition to Cloud
TODAY
2015In House90%
Cloud50%
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Key Drivers of the Transition
Security Reliability
TimeFlexibility
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FOR EVERYONE, NOT EVERYTHING
ERPOSS
Workflow
WebsiteEcommerce
New Backoffce AppsWeb Applications
EmailWikisBlog
Test/Dev
The Right Tool for the Job
In House Managed Cloud
Legacy Apps Custom Apps Standard Apps
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Hybrid Model Gaining Traction
Managed AND CloudTwo independent applications
MANAGEDHOSTING
APP 1
CLOUDHOSTING
APP 2
HYBRIDHOSTING
APP 3
Managed PLUS Cloud Single application using both
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Using Cloud: FreshBooks
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Core App/Commerce Website and Archiving
Managed AND Cloud
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Using Cloud: Glam Media
•Database and core infrastructure on dedicated servers
•Content nodes scale up and down through the use of Cloud Servers
•Same data center for low latency and high bandwidth connections
Managed PLUS Cloud
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What You Should Look for in a Cloud Provider
Service and Support Focus
Open ApproachBroad Portfolio