1. @eyeka

2. @eyeka CROWDSOURCING @eyeka 3. @eyeka People = insights + ideas 4. @eyeka CREATORS DELIVER FRESH THINKING @eyeka 5. @eyeka BUSINESS BRIEF HOW IT WORKS? CROWDSOURCING COMMUNITY BRIEF COMPETITION MODERATION, CURATION & ANALYSIS 1 2 3 4 @eyeka 6. @eyeka CREATORS DELIVER IDEAS CONTENT ROMI @eyeka 7. @eyeka ROMI of Ideation Crowdsourcing EFFICIENCY FIXED COST, AFFORDABLE, FAST DELIVER INNOVATION THAT RESONATES WITH THE TA DELIVER INNOVATION THAT SELLS RELEVANCE EFFECTIVENESS 8. @eyeka CREATORS DELIVER IDEAS EFFICIENCY @eyeka 9. @eyeka SFR NPD @eyeka 10. @eyeka In 2x3 weeks we received 100 entries from 8 countries. SFR NPD 11. @eyeka eYeka: 3 weeks Top innovation agency: 3 months Top design school: 6 months 700% acceleration! SFR NPD 12. @eyeka SFR NPD @eyeka 13. @eyeka CREATORS DELIVER IDEAS RELEVANCE @eyeka 14. @eyeka How do we express our global brand campaign live brilliant with fresh creative expressions that show that a car can create special experiences beyond transportation? Expected ROI 1 creative idea that can inspire a global campaign. Hyundai Communication Ideas @eyeka 15. @eyeka Hyundai Communication Ideas @eyeka 16. @eyeka 5 weeks, 233 entries (videos and print) (Top 5 countries France, USA, Indonesia, China, Spain) Hyundai Communication Ideas 17. @eyeka 82,310 Creative score 31 contests joined 21 entries accepted Won 2 contests #1 StoryOnBoard-Tree oceanomare Creative writing Graphic design Animation milano, Italy 18. @eyeka Results: Campaign 2013 - 2014 Hyundai Communication Ideas 19. @eyeka Results: Campaign 2013 - 2014 Hyundai Communication Ideas 20. @eyeka CREATORS DELIVER IDEAS EFFECTIVENESS @eyeka 21. @eyeka 22. @eyeka ROMI of Content Crowdsourcing CROWDSOURCED TO 1% HIGH VALUE, LOW COST, FAST Total cost CPV, CPA CONSUMERS 2 CONSUMERS HIGH RELEVANCE - PERFORMANCE VTR, CTR, Likes, Engagement FRESH CONSUMER POV HIGH SHARABILITY K factor, STV EFFICIENCY RELEVANCE (Performance) EFFECTIVENESS (Social) 23. @eyeka CREATORS DELIVER CONTENT EFFICIENCY @eyeka 24. @eyeka 25. @eyeka Results Top 10% of all-time best ads in sample markets on Millward Brown Link score test. 2 winning videos shortlisted for the Cannes Lions 2012 advertising festival. All video content used on Coke TV in Latam, as always on content throughout 2012 - 2013. Coca-Cola Branded Content 26. @eyeka The contest generated 6 million online mentions. 100% adoption of creative materials against 47% on average. Cost saving efficiencies of 92%. Coca-Cola Branded Content 27. @eyeka CREATORS DELIVER CONTENT RELEVANCE @eyeka 28. @eyeka Objective How could we reinforce Schick Quattros association with titanium in an online video campaign to retain existing users and recapture lapsed users? Success Metrics # Views # View Through Rate (VTR) # Coupon redemption # Cost to Conversion Benchmark: $3 TV cost per 1 razor kit sold SHICK QUATTRO Branded Content @eyeka 29. @eyeka Show us an engaging, masculine, humorous or emotional moment when Titanium can give you an unexpected edge by transforming an object in your life into a stronger and more durable Titanium version. SHICK QUATTRO Branded Content @eyeka 30. @eyeka 30 countries 5 weeks 112 entries SHICK QUATTRO Branded Content @eyeka 31. @eyeka 9,590 Creative score 9 contests joined 4 entries accepted Won 1 contest #1 Print Schick Titanium - LOM LucasOttoMuller Graphic design Illustration Argentina 32. @eyeka 60,270 Creative score 77 contests joined 28 entries accepted Won 7 contests #1 Video SCHICK moment Usyaev Creative writing Video Yekaterinburg, Russian Federation 33. @eyeka SHICK QUATTRO Branded Content @eyeka 34. @eyeka http://www.youtube.com/watch?v=fdqMgPi_vCE 350,000 Views View Through Rate: 21% (Avg 17.5%) Samples application: 3.5% Cost to Conversion 54% lower than historical benchmark SHICK QUATTRO Branded Content 35. @eyeka CREATORS DELIVER CONTENT EFFECTIVENESS @eyeka 36. @eyeka How do we create buzz online across Asia to let a young, tech-savvy audience know of our best-in- class one-stop mobile travel service? Expected ROI Awareness: Measured in online views. KLM Branded Content @eyeka 37. @eyeka KLM Branded Content @eyeka 38. @eyeka 4 weeks, 23 entries from 15 countries (Top 3 countries France, UK, Denmark) KLM Branded Content 39. @eyeka 39,030 Creative score 70 contests joined 12 entries accepted Won 1 contest #3 Winner The #Deadwalker niwina Video Animation Singapore 40. @eyeka 1,241,703 views 15,983 engagement (2.35%) Likes, comments on social communities 80% retention rate View till the end of the video average is 60% 42% over-delivery Total views v. bought 25,000,000 OTS KLM Branded Content 41. @eyeka ROMI CROWSOURCING IDEAS CONTENT EFFICIENT RELEVANT EFFECTIVE 42. @eyeka @eyeka http://news.eyeka.net www.youtube.com/user/eYekavideos