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PeopleBrowsr

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PeopleBrowsr San Francisco New York Sydney London"Founded 2007

100 billion conversations

indexed

5,000 "posts processed "

per second

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PeopleBrowsr Customers" Marquee agencies and brands in Automotive, Tech, Hospitality, Sports, Government, Travel, Retail and Entertainment

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Vast Social Media DataMine We process 5,000 posts/second and have over "100 Billion Posts Indexed and 300 Terabytes of data

Twitter posts and metadata"since 2008

Facebook public posts "since 2010

Two years of posts from more than"40 million blogs and forums

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Big Picture Swinging through the trees…

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Big Picture Emerging from the jungle with language…

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Big Picture Thousands of years later we wrote it down…

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Big Picture PCs, the internet, mobile phones, GPS have come together to enable a vast distributed data network of collective memory

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Big Picture A collective stream of intelligence…

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Little Brother Connected Little Brothers will be "a higher intelligence than Big Brother

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Little Brother

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An Inverted Orwellian Revolution Little Brother now has access to vast amounts of information

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The Birth of Influence Measurement

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The Birth of Influence Measurement

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The Birth of Influence Measurement

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Billions Of Conversations

Filter messages"

Sort by Community"

Measure social influence

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We All Have Influence Somewhere

Every voice is important

Our main Influencers are everyday people and "networks of friends

Small Close Networks of normal people are the "‘Rock Stars of Influence’

Kred enriches your contributions to and interactions with your viral social sphere.

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Influencer Identification with Kred!We sift billions of posts, keywords, hashtags and connections to calculate Kred Influence and Outreach

Influence!The ability to inspire action from others like retweets, replies or"new follows Outreach"Rewards generous actions like "engaging with others and "spreading their message

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Kred Community Influence Then we assess influence in communities "connected by interests and things in common 120,000,000 People

in Over 200 Different Communities

Advertising

Your BrandYour

MarketSegment

Parents

Fitness

Software Developers

Education

Reporters

Tech

CEO

Politics

Gaming

Students

Family

Shopping

LGBT

Travel

Biking

Photo-graphy

Food

Sports

Extreme Sports

Sailing

Investors

Tennis

Doctors

Radio

Surfing

Fashion

Social Media

Lawyers

Yoga

140,000,000 people in over 200 communities

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20

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Kred Influence Influence measures what others do for you

How you inspire others "to take action Normalized 1,000 point scale" Metrics: Mentions Likes Retweets Comments @Replies Shares New Follows Mentions Event Invitations

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22

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Kred Outreach Outreach measures generosity

How much you "interact and engage Points “level up” and "increase infinitely Metrics: Mentions Likes Retweets Comments @Replies Mentions Event Invitations

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Action Analytics

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Kredentials Identity Archive of 140 million people "Learn about anyone’s social presence

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Kred Story Personal visual histories drawn from social media activity

Visual influence streams "make anyone’s influence easy to understand

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Influence Marketing Social networks drive brand awareness and product recommendations

"of consumers trust peer recommendations"

of Twitter users now post status updates

say Facebook impacts their purchasing behavior

90% 76% 95%

Sources: Neilson, WOMMA, Edison Research

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Case Study 54th GRAMMY Awards

“We couldn’t have been happier with the Kred Influencers Campaign.

“Activating community influencers helped us increase show awareness, grow viewership and deliver value to sponsors.”

Beverly Jackson!Director of Marketing, Social Media and Strategic Alliances"The Recording Academy"

| 29 Social Media and Influence Measurement

Twitter Volume Day of Show 54th GRAMMY Awards

29 29

1.  ALL GRAMMY-related keywords include: GRAMMY, #GRAMMYs, #GRAMMYlive, @TheGRAMMYs, #GRAMMYGlam, #WeAreMusic

5PM�1,801,221

6PM�1,726,750

7PM�1,421,231

8PM�978,039

0

250,000

500,000

750,000

1,000,000

1,250,000

1,500,000

1,750,000

2,000,000

12:00 AM 3:00 AM 6:00 AM 9:00 AM 12:00 PM 3:00 PM 6:00 PM 9:00 PM

5X�growth

2011 2.9Millon Mentions

2012 13.5 million Mentions

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474

Mentions of “Grammys” by 100 Top Kred Influencers

220,771

Retweets and @Replies by 154,853 Followers

241,737,172

Total Reach of Mentions (non-unique followers)

… Leads to Viewership"

Conversation about watching the Grammys

Influencer Viral Effect

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TV Show Viewership 54th GRAMMY Awards

1.  ALL GRAMMY-related keywords include: GRAMMY, #GRAMMYs, #GRAMMYlive, @TheGRAMMYs, #GRAMMYGlam, #WeAreMusic 0.0 5.0 10.0 15.0 20.0 25.0 30.0 35.0 40.0 45.0

2012!39,000,000

2011!26,500,000

13 million more viewers 50% growth

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United Media Services - unitedmediaservices.com

Case Study "

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$339 million profit in June quarter $9 per passenger

Case Study

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Hypertargeting Identify and segment your top influencers

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Kred Rewards Social media influence marketing"that matches people with offers they love

"Targets brand advocates and influential people Viral elements generate excitement and "brand mentions Real-time analytics and "post-campaign ROI analysis

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The Kred Rewards Process

Identify and Target!Find influencers in communities connected by interests and things in common

Connect and Amplify!Connect influencers with offers and let them spread them through Tweets, Facebook Shares, and passing

Analyze and Report!Complete analysis of reward redemptions, ROI, Reach and Retweets

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Kred for CRM Combines Social Media Influence with the leader in CRM

Marketers can create leads from influential people discussing their keywords

Provide superior customer service to brand reputation influencers

Sales can increase their close rate and average order size by incorporating social CRM

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Presentation http://bit.ly/KredAHICE

JodeeRich@Kred.com""