The Power of Enterprise Data for Dealer Groups

Presented by Jock ShowalterPresident and CEO of DealerPeak

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16 Different Dealerships

15 Different Brands

800,000 Customer Records

1 Database

Our Dealer Group

Marketing Efficiencies

Data Management

Customer Awareness Across Stores

Enterprise Data Advantages

Email Campaigns

“We are able to target customer segments across all our brands and locations – Powerful”

Marketing Efficiencies

Benefits

Marketing Efficiencies

Can Spam Compliance

Reduced Duplicate Messages to Same Customer

Track Results Across Locations

Websites

Marketing Efficiencies

“By advertising the tonkin.com website, we are able to build brand awareness much more cost effectively than if we had to for each site.”

Consistency of Design Re-usable Creative Assets

Shared Inventory / Shared Pre-owned across all websites.

Centralized Management of Content for all Websites

Data Management Efficiencies

One Customer File, more reliable data.Each store updating customer info on the same record.

Data Quality Easier is easier to Maintain. I.e. Do Not Call list, data appends

Email Templates and Other CRM assets can be standardized and shared across the organization

Data Management Efficiencies

This customer purchased at our Toyota Store, but serviced at our Honda store.

An Enterprise Model Gives us an Expanded View of our Customers

Customer Awareness