jobvite: how your career site reflects on your company
TRANSCRIPT
Featured Speakers
CJ Reuter
Glassdoor
Director, Account Management
Gracia Huntington
Jive Software
Global Director of Talent
Acquisition
• The Impact of Your Career Site
• 4 Ways to Improve Your Career Site
• Pump Up Your Web Presence
• Keep Optimizing Your Career Site
• Questions
AGENDA
Was your career site updated in the
past 30 days?
Does your career page have a comprehensive
list of your employee benefits?
Is your career page SEO, Social Media
and Mobile optimized?
Do you know how many people visited your
career site in past 30 days?
• Deliver a Message
• Be Credible
• Connect on An Emotional Level
• Motivate the Prospect
• Create Loyalty
Step 1: Use Branding
Step 2: Strut Your Stuff
Companies with a positive
Employer Brand fill positions
lowered time to fill by 38%
than those that don’t
(Jobvite Index, 2014)
38%
• Set your voice with images and tone
• Get personal and share your values
• Always be authentic
• Strategize for hard to fill positions
Step 2: Strut Your Stuff: The What,
The Why, The Who
Step 2: Strut Your Stuff
of job seekers say that it’s
important to work for a
company that embraces
transparency
(Glassdoor Survey, October 2014)
96%
Top five pieces of information job seekers want
employers to provide as they research where to
workDetails on what makes the company
an attractive place to work
Details on compensation packages
Details on benefits packages
Company mission, vision and values
Basic company information
1
2
3
4
5
(Glassdoor Survey, October 2014)
• Be Engaging
• Get to the Point
• Put reviews from Glassdoor on your page
• Consistently Update
Step 3: Be Relevant &
Write Strong Copy
*Remember: A boring job
description conveys a
boring job.
Step 4: Be Applicant-Friendly
• Keep it Simple
• Go MOBILE
• Socialize Your jobs
• Help candidates be successful
Mobile Site Examples
Logitech created a fully-optimized
mobile career site:
• Mirrors their desktop
site’s branding
• Mobile apply
capabilities
• Extends your
employer brand
Career Site Blog
FacebookLinkedIn Instagram
Twitter Google +
Glassdoor
Types of Multi-Channel Marketing
Jobvite Mobile Career Sites
• Meet your candidates where
they already are
• Create a seamless candidate
experience with no zooming
• Fully integrate into your ATS
• Measure your mobile traffic and
engagement metrics