jobs in media for specially abled
DESCRIPTION
For people with special abilities, mass media offers a large variety of jobs both back stage and front. The aim of this ppt is to educate and empower.TRANSCRIPT
EMPLOYMENT IN MASS MEDIA: AN INCLUSIVE PERSPECTIVE
December 10, 2013 at 12.00-1.30 pm Department of Community Education and Disability Studies, Panjab University, Chandigarh
WHAT IS THE NEED FOR THIS TALK?
It is not impairment, which prevents people from achieving a reasonable lifestyle, but restrictive environments and disabling barriers. 'Disability', therefore, represents a complex system of social constraints imposed on people with impairments by a highly discriminatory society; to be a disabled person means to be discriminated against.
THE BIAS HAS ALWAYS BEEN THERE, SO HAVE STEREOTYPES
'We are tired of being
statistics, cases, wonderfully
courageous examples to
the world, pitiable objects to
stimulate funding'. Paul
Hunt, 'Stigma', a book of 11
essays documenting the
experience of disability in
the 1960s.
People with disabilities have identified ten commonly recurring disabling stereotypes in the mass media. These include:
As pitiable and pathetic as an object of curiosity or violenceas sinister or evil as the super crippleas atmosphere as laughable as her/his own worst enemy as a burden as non-sexual as being unable to participate in daily life.
TWO PRONGED STRATEGY
AFFIRMATIVE ACTION EMPOWERMENT
Equal opportunities Removal of bias Change in stereotype Create positive environment Upgrade infrastructure Form suitable policy Provide adequate
infrastructure
“I live in a cocoon of social-making peeping out at the world from behind a curtain.” Asha Hans.
No longer need to live in a cocoon!
Strengthen enough to realize self potential, demand better facilities, respect and opportunities
Increased enthusiasm to be able to treat self as equal and given equal respect by society
SPECTRUM OF ISSUES Decision makers
integrating perspectives into national policies raising awareness among policy makers about the importance of
national plans for affirmative action Promoting responsive governance
Technocrats effective use by persons with disabilities of ICTs and the need
for relevant content promoting economic participation in the information economy
Mass Media promoting democratic media, and provide employment
opportunities within the media conglomerates so that the issues related with persons with disabilities may be addressed in a sensitive manner .
CREATING SENSITIVE ENVIRONMENT
Strategies to address specific cultural context Barriers to access to be removed Creating opportunities for participation Dissemination of information Check stereotypes and demeaning coverage Rise above narrow commercial and consumerist purposes Ensure participation equally in both the technical and
decision-making areas of communications and the mass media
MASS IS INCLUSIVE• When the videotape is fed
into a city cable system, the transition from minority to mass audience has been reached.
• Depiction bias can be removed with increased participation
• Technology has removed all barriers
• Never before has society been so democratized
• Information is power and it is within reach
• Media industry provides the most inclusive atmosphere
MEDIA HISTORY: A STORY OF CHANGE AND GROWTH
PRINT/PUBLISHING Newspaper printing relies
heavily on computers Once the news reaches the
newsroom, all work has to be done sitting down using only the power of the mind. A lot of news reaches through computers, telephone etc.
Computers have provided great inclusive job opportunities in editorial, design, art work, graphics, research, statistical analysis, accounts, management and more.
RADIO Areas include a wide range On air: All one needs is a
good radio voice. Training is provided at any community radio station. AIR runs Vani workshops for training in anchoring.
Off air: All work is done on an editing console. With some training any one can gain practice in operating the console.
Work areas:1. Research2. Anchoring3. Interviewing4. Organizing5. Editing6. Sound technician7. Programme producer
TELEVISIONSoft ware: Programme production Research Script Makeup Costume Styling Sets/Interiors Music Lyrics/Dialogues Instruments
Hard ware: Recording Sound technician Sound Editing Video editing Graphics/animation Maintenance Book keeping
SOCIAL MEDIA
Marketing Public
Relations Advertising Search Engine
Optimization Research Image
management More…
FILMS Pre production Production Post
production
SELF EMPLOYED
Entrepreneur Writing Designing Art Graphics Sales Blogging Teaching
Contact:Dr Archana R [email protected]
EDUCATED. ENABLED. EMPOWERED. EMPLOYED...