The Truth About Economic Development Job Fairies

Presentation to Come @ Oct 21, 2014

In a landscape of limited resources and heightened accountability, economic development organizations must know how to measure and communicate the value of their efforts. Based on feedback provided by participating IEDC respondents, attendees in this session will have an opportunity to benchmark the economic impact of their organizations versus those in over hundreds of other communities. Featuring case studies and illustrations of successful local and regional efforts, this panel will demonstrate how your community can compete in today's crowded economic development marketplace and add value for its citizens, businesses, and local stakeholders. What you will learn: 1. How to manage the conversation regarding the effectiveness of your community's economic development efforts 

2. Strategies for measuring success and communicating results to important stakeholders 

3. How EDO’s of varying size and scope are adding value to their communities, and how their success can be replicated Moderator: Ben Wright, Chief Executive Officer, Atlas Advertising, Denver, CO Speakers: • Barry G. Broome, President & CEO, Greater Phoenix Economic Council, Phoenix, AZ • Susan Davenport, Vice President of Economic Development, Gainesville Area Chamber of Commerce • Kenny McDonald, CEcD, Chief Economic Officer, Columbus2020, Columbus, OH 

Who is Atlas?

1.  Denver-based marketing services company, specializing in economic development

2.  Founded in 2001, with 25 employees

3.  Have worked with more communities than any other economic development marketing services firm in the past 10 years: 140+ economic development clients in 43 states and 6 countries

4.  Specialize in providing branding, marketing planning, digital marketing, and GIS enabled websites, all for economic development

5.  Pioneered the industry’s first metrics based benchmarking approach for marketing, business attraction, and business retention: High Performance Economic Development Marketing

6.  IEDC’s High Performance Economic Development Marketing Partner

7.  Frequent public speaker and lead speaker on benchmarking marketing, business attraction, and business retention programs, as well as on branding, research, digital marketing, websites, and GIS.

Our clients generate superior results and

make a greater impact on their

communities

About Atlas’ High Performance

Economic Development Program 1.  Initially developed High Performance Economic Development (HPED) to

answer questions from clients “What should our goals be?” 2.  HPED, in its third year, is now the the largest and longest running collection of

marketing, business development, and business retention metrics available. 3.  Hundreds of EDO’s have used the data to benchmark their marketing,

business recruitment and retention efforts and outcomes that can prove ROI for marketing, branding and website efforts within economic development space.

4.  On Monday October 6, Atlas will launch High Performance Economic

Development Online, an interactive benchmarking tool that will allow EDO’s to enter their data and benchmark their business recruitment and retention outcomes by organizational staff size, budget, community population, region, or any combination of these factors.

View the slides, continue the dialogue

•  Continue the Conversation: –  Follow us on Twitter: www.twitter.com/AtlasAd –  Tweet questions using hashtag #ASKATLAS –  Join High Performance Economic Development

LinkedIn Group

•  View and share the slides with your colleagues (available now):

www.slideshare.com/wright0405