8/12/2019 Job Ad Assignment

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Find a job ad- Job analysis

o Tasks and dutieso Responsibilitieso Roles

- Job Specificationo Knowledge, Skills, abilitieso Education, experience

below you will find some general instructions for how to prepare your first assignment (due March 21!).

1) Make a selection of interesting job ads from newspapers/journals/websites and inspect them. Pick the

most appropriate one - you will use it for writting all three individual assignments. If it is originally not in

English, please translate it first.

2) Do the analysis and write it down. The text should include but is not limited to: a description of an ideal candidate based on the ad including her/his competencies, values, personality

etc (this will also define the key audience for the video clip), a description of key characteristics of the job that is being advertised, a list of key characteristics of the organization that posted the ad such as its corporate culture,

employer brand image, organization's employee value proposition etc.

3) Append the selected ad / posting to the assignment (will not count in the wordcount!)

4) Submit your assignment through the Turn it in system (deadline is announced through the system). You

will need to sign up and enroll into the class (the C las ID is: 7724396; the class enrollement password

is:

mcerneeng )

8/12/2019 Job Ad Assignment

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Labatt Job Analysis Through my chosen job posting, Labatt is looking for an ideal candidate to fill a spot in theirtrade marketing internship program throughout the summer. The overall objective of this role is toincrease the incentives for retailers to offer your product by providing them with ways to increase their ownsales to consumers (i.e. free trial, point-of-purchase displays, events etc.); this often results in increasedsales for both parties involved. The position requires candidates fill two separate roles, the firstrequiring them to complete regular and realistic day-to-day tasks as an assistant to theirsuperiors and the second asking them to act as a consultant and complete two specializedprojects assigned to their role. With relation to day-to-day tasks, the job requires interns to workwith external suppliers to determine their demands, and then communicate these demands tointernal company sales teams and external below the line agencies in order to execute on them.In regards to the additional specialized projects assigned, interns are asked to complete twoseparate process improvement, and trade activation innovation projects to be presented toLabatt executives at the end of their term. The combination of fluid day-to-day tasks andstructured summer long projects requires interns to display creativity, strong time managementskills, problem solving, and flexibility.

The ideal candidate for this position has to fit within the Labatt company culture, and mustpossess the skills necessary to complete tasks in a timely fashion. They must have experience inthe marketing industry, and must also be currently enrolled in a university degree program.Candidates must value a fast paced, rapidly changing work environment, where expectations arehigh and results are demanded. They must be a competent team player, who has the confidenceand skills to step up into a leadership role. They must have an incredibly driven and creativepersonality, an entrepreneurial spirit, as well as the willingness to take risks and accountabilityfor the results of their actions. Finally, in a company like Labatt, where they are striving todifferentiate themselves in such a highly saturated market, employees must bring innovation tothe projects that they work on, and be poised under pressure as they consistently focus ondelivering innovation ahead of competitors.

Labatt presents itself to candidates as an incredibly goal-oriented, success driven companysearching for sustainable growth on a daily basis. They consider themselves to be one of thebiggest and best breweries in the world and aspire to build off of this reputation and scale tobecome the best in the world. They strongly believe in the philosophy that external growthcomes as a result of consistent internal employee growth. As such, they push employees to newlimits by challenging them and encouraging creativity, providing a sense of ownership and in turnan entrepreneurial spirit. Labatt also believes that their main driver of success is our dream, ourpeople, our culture , and these three things prove to potential employees that they are teamoriented, supportive and focused. They also increase their appeal to candidates because of theirwillingness to teach and invest in their talent through the form of workshops and leadershipprograms. Labatt is a company that allows for endless vertical growth, and additionally due totheir international presence, they allow employees to expand globally and diversify theirexperiences.

8/12/2019 Job Ad Assignment

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Highly aspirational, sustainable growth, success driven, goal oriented, company built off of scale,well- respected,

Must enjoy the beer industry Young, outgoing and positive attitude Experience in marketing background or equivalent

Currently enrolled in a university degree program Needs to be able to excel in a team first environment High Sense of Urgency Experience in working in a cross functional setting THINKS BIG always pushing the limits to think differently Drive to deliver actions within aligned timelines Act like an owner Drive to reduce complexity in daily operations Ability to deliver results in a fast paced work environment

including deep dive analysis, market test and presentation of recommendationsfor full implementation

Marketing experience, entrepreneurial, driven, focused, team-player, hard working,

Description of key characteristics of the job: Tasks and duties Responsibilities

RolesKey characteristics of the organization

Corporate culture Employer brand image Organizations employee value proposition