BUSINESS should not be COMPLICATED

ICON14

Keep It Simplethe zingle story

COMPANY CULTURE SHOULD NEVER BE IGNORED

WHAT IS YOUR MVP?the FlightCar story

We are pretty transparently upping our promise to our guests, and that is why we’re being so deliberate about this test-and-adjust period. Delight turns very quickly to expectation.”

“Certain things have taken longer to make broadly available than we initially would have liked, but our rollout was designed to be flexible to ensure that the guest experience was always our first priority.”

-- Thomas O. Staggs, Disney’s parks and resorts chairman.

New York Times. April 2, 2014

NEVER STOP BEING SCRAPPY

183 Tips (or at least a few of them..)

Set Expectations High from the Start

What is your company good at?

© 2010 Dave W. Berkus dba The Berkus Press. All rights reserved

Aqcuirer What They Want What We Want LikelihoodCompany 1 Our distribution Their R&D 7Company 2 Our product Their money 5Company 3 Our distribution Combine ops for costs 6Company 4 Our distribution Their money 8

Never say “no”

Ask for help the right way