jims pgdm rmm

7/30/2019 Jims Pgdm Rmm

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PGDM Retail & Marketing Management

Two - Year (Full-Time) Post Graduate Diploma In Management(PGDM-Retail &

Marketing Management)

Jagan Institute of Management Studies has evolved as an institution of excellence andcommitment in the field of Management and Technical education. The institute from the very

outset focused on professional studies at the Post- graduate level with a view to tap, direct and

channelize the enormous talent pool in the country. We offer Post Graduate Diploma inManagement (PGDM-Retail & Marketing Management) (two year - Full Time). The Programme

is duly approved by the All India Council for Technical Education (AICTE), Ministry of HRD,

Government of India.

Course Objective

The course aims at providing students with a comprehensive understanding of the theoretical and

applied aspects of retail & marketing management. The curriculum has been designed keepinginto consideration the requirement of Retail industry as well as retail operations of otherindustries such as banking, telecom, insurance, consumer durable, hospitality, etc. The course

shall provide extensive training to the students on existing and emerging trends in Retail

management and shall cover various aspects of marketing, stores, finance, HR and other storesoperations. During the two years course, besides general management subjects, students shallalso gain proficiency in Retail stores management, Retail strategy and planning, Technology in

Retail, Legal aspects of Retailing, CRM in Retail, Visual Merchandising, etc. The students after

passing out this course are expected to fulfill the growing demand for middle and seniormanagement positions in the backend retail functions apart from those existing in front end

marketing operations.

Pedagogy/ Teaching Methodology

PGDM (RM) course shall be conducted through Trimester systems with six terms spreadover two years. (Three trimesters in each year)

There shall be total 40 papers to be covered in first five trimesters, while the sixthtrimester shall consist of project internship of 3 months duration to be undertaken in theorganization.

There shall be short term live / field project after the first trimester while two monthssummer training project shall be carried out after the third trimester.

Each theory paper shall be covered in 36 hours of teaching sessions. The teaching methodology shall include classroom lectures, case discussion, quiz, etc. The teaching shall be through oral lectures supported by audio-visual aids and

blackboard.

Teaching shall be carried out as per the detailed course plan designed according to thesyllabus

In each subject, there shall be internal test to be conducted by the concerned faculty. Saturdays shall be kept reserved for guest lectures, industrial / stores visits, field surveys /

projects, seminar presentations, case discussion, PDP & soft skills sessions, etc.


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PGDM - RMM Program Highlights

Evaluation

Attendance :

Minimum attendance required for each trimester is 75% Students below 75% attendance shall not be allowed to appear for in the examinations Name of students remaining absent continuously for 15 days in a Tri-semester, without

any prior permission will deleted and their admission may be cancelled by the institute

Each tri-semester shall be of 3 months duration and for each paper there shall be 36 hoursof classroom teaching.

Examination Rules :

Each paper shall be evaluated on the basis of written end Trimester examination andInternal Assessment. Internal assessment is based on regular participation in class andother activities of the institute, attendance, assignments, project presentation, case

analysis

The break up of marks are as follows;o Written (end Trimester) : 70o Internal Assessment : 30o Total Marks : 100

The paper is set by the subject teacher and evaluated by the moderation committee The duration of each trimester examination will ordinarily be three hours Minimum passing percentage for each trimester is 50% in aggregate and 45% in each

paper

Why Retail Management career?

Organized Retail has functions like planning, finance, operations or logistics apart fromfocussed areas such as merchandising, warehousing and store designing.

There is ample requirement for trained retail professionals in each of these departments.Some of the senior executives in retail organizations are still under thirty years of age.

With the entry of large number of MNC retailers in India and expansion of domesticretailers to other countries, there are enormous career opportunities in foreign locations

too. Firms such as Bharti Retail, RPG Retail, Aditya Birla Retail, Reliance Retail, Wal-Mart,

etc. are having ambitious hiring plans in the near future.

After completion of two year PG management programme in Retail, the candidates shallbe able to fulfil the growing demand for management positions in the backend operations

apart from those existing in the marketing and customer services.
http://jimsindia.org/documents/PGDM_R&M_Highlights.pdfhttp://jimsindia.org/documents/PGDM_R&M_Highlights.pdf


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Job Profile in Retail

The retail jobs are broadly divided into three categories mainlyo Store design & operationso Merchandise planning & managemento

Administration. Various jobs profiles available in retail industry are Store manager, Brand manager,

Department executive, Graphic designer, Visual merchandiser, Supply chain & Logistics

executive, HR & Training manager, Accounts executive, IT support & MIS executive,Customer care manager, Team leader, Business development manager, Purchase &

Sourcing executive, Category manager, Retail analyst, Franchise manager, Retail planner,

Retail architect, Marketing executive, Territory manager, etc.

Why is the Retail Management Course of JIMS Rohini is in Demand?

Our Retail Marketing Program is a Two-year, full time, AICTE approved programme andunique in the sense that very few institutions are presently imparting government

approved 2 year,Retail Management courses in our country.

This programme has been introduced to cater to the demand of industry for specializedcandidates in the management level back office operations and marketing jobs in Retailsector. We foresee a very bright future for Retail professionals in view of the fast growth

and entry of multinationals in this sector.

The students are trained for various front office and backend retail operations apart fromthe core retail and marketing subjects. In view of all round competencies desired by the

corporate nowadays, sufficient exposure is provided on the foreign language, IT, finance

and general management areas also. We Prepare students to take up challenges in the Retail, Banking, consumer goods and

other industries that are having retail and marketing operations

JIMS has also entered into a MOU with Retailers Association of India (RAI), Mumbaiwhich is an association of over 650 retail firms across the country with representationfrom the top organizations on its board. With this MOU, the students shall immensely

benefit in terms of latest academic and corporate inputs from the retail industry and

establish JIMS as a leading quality education provider in the field of Retail managementalso.

JIMS offers a mix of Retail & MarketingMarketing specialization papers include Brand Management, Advertising Management,

Rural Marketing, Industrial Marketing, Sales and Distribution management, etc.Retail specialization papers include Visual Merchandising, Store operations, Franchising,

IT in Retailing, Mall Management, etc.

So it is also a Dual Specialisation Course.

German (foreign) language is also taught for two consecutive trimesters to make thestudents competent for the global environment.

jims pgdm rmm

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