Jim Thompson

House & Museum

Historical Background

Mystery of Mr. James Harrison Wilson Thompson• He was born in early 20th century in Delaware• He granted bachelor degree in architecture from

University of Pennsylvania• During World War II he joined Office of Strategic Services and stationed in Thailand• He interested in Thai silk and culture and decided to live in Thailand permanently• He disappeared in March 26th, 1967 in Cameron Highlands.

Historical Background

House & Museum

Historical Background

House & Museum

• Location

• Entrance fee

• Compulsory Guided Tour

Historical Background

Other Businesses

• Silk company

Historical Background

Other Businesses

• Jim Thompson Farm

Historical Background

Other Businesses

• Art Exhibition & Library

Historical Background

Other Businesses

• Restaurant

Stake Holders- Government :

TAT

- Local Community : Baan Krua (Silk Village)

- Tourist : International Tourist

- Tourism Establishment : Publicity Media

Problems

&

Solutions

Museum InformationInadequate information for visitors

Producing new print materials to give adequate information to visitors

VisitorsRelatively low number of Thai visitors

Encouraging more local people to visit

LockersLimited lockers space

Providing enough space at lockers cabinet to avoid overcrowding

Languages Offered

Limited choice of languages offered a compulsory tour in the museum

Adding new technology and more languages to

the compulsory tour guided

Sign IndicationUnattractive sign and inconvenient location

Improving the sign and assisting visitors

Tour DurationInadequate tour time during high season resulting in tour being too briefed

Make use of technological device to give comprehensive tour

during high season

Future Implications

Future Implications

• Visitors satisfaction

• Marketing and Publicity

• Traffic Management

• Adding values to visits

Visitors satisfaction

• Clarification at the ticket sale booth

• Space arrangement

Marketing and Publicity

• New print materials coordinated with compulsory guided tour

• More publicity at Jim Thompson’s subsidiary

• Links with schools in the area

Traffic Management

• Handy electronic device

• More languages offered

• Used during high season

Adding values to visit

• Boat trip as a new route to visit the museum

• Information at the Art Center

• Questionnaire

Thank you