jigoshop at wpldn building an open source business

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WordPress + eCommerce = Jigoshop WordPress London, April 2012

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My contribution to WordPress London Meetup on behalf of Jigoshop, the open source eCommerce solution for WordPress.My part of the talk concentrated on the business and community side of Jigoshop - to see the second part with Jigoshop Lead Developer Robert Rhoades talking about tips for working with Jigoshop, see

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Page 1: Jigoshop at WPLDN Building an Open Source Business

WordPress + eCommerce = Jigoshop

WordPress London, April 2012

Page 2: Jigoshop at WPLDN Building an Open Source Business

Who is Jigoshop built for?

Shopify> Jigoshop < Magento

Page 3: Jigoshop at WPLDN Building an Open Source Business

Page 4: Jigoshop at WPLDN Building an Open Source Business

• Jigowatt, an eCommerce design agency developed Jigoshop as their own WordPress solution.

• First software project, producing open source software under a GNU licence.

• Released June 2011, 7 versions to date, 70,410 downloads.

• Great response:

'Well let me tell you boys and girls – eCommerce for WordPress don’t suck no more!' Themesforge

Page 5: Jigoshop at WPLDN Building an Open Source Business

But it wasn't all good. We got forked...

Page 6: Jigoshop at WPLDN Building an Open Source Business

We're still here, and making money

• Premium Themes and Plugins.

• Premium Support

• Affiliate Revenue

• 3rd party sales

• Custom design and development work

Page 7: Jigoshop at WPLDN Building an Open Source Business

We've learnt...• Open Source can

still be cut-throat

• Community and reputation are vital

• Open Communication

• Customer data not opinion

• Always be optimising sales channels

Page 8: Jigoshop at WPLDN Building an Open Source Business

The future

Continue to make it easier for designers and developers to build on Jigoshop

Work to improve 3rd party sales even more. If you make money, we make a little, too :)

Evolve our support packages for agencies and developers

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